Sat.May 26, 2018 - Fri.Jun 01, 2018

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Driving Sales Growth and Asset Management – A Blinding Glimpse of the Obvious

Anthony Cole Training

Velfredo Perato -- the 15 th century economist -- demonstrated time and again the 80/20 rule. Yes, sometimes it's a 70/30 rule or a 60/40 rule. That is the obvious. There is nothing blinding about that. The blinding glimpse – the glimpse that causes you to blink like you are being blinded -- is when you look at the opposite end of the 80/20 rule.

Growth 135
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Show Me the Money! A Guide to Creating a Scalable Sales Compensation Plan

Openview

We’ve all heard Tom Cruise’s famous line from Jerry Maguire, but showing your sales team members the money is often a complicated equation. In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. As most CEOs have discovered at some point, sales compensation is very often a delicate balancing act.

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Trending Sources

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4 Things Causing Your Top Sales People to Bolt

Jeff Shore

By Amy O’Connor. Are you familiar with the old adage: people don’t quit companies, they quit people? This seems rather harsh, but often it is 100% spot on. While I know that there will always be practices within your organization that are out of your control, there are certain aspects of why you are losing good salespeople that are totally within your sphere of influence.

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The Easy Step-by-Step Guide to Creating a Website

Hubspot

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website.

Service 101
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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New to an Agency or Consulting? How Do You Get Clients?

ConversionXL

If you just started an agency or became a consultant, where did your first clients come from? In the beginning, finding clients, let alone the right clients can be difficult. You can go to friends and family, but that gets old real fast. In this video, I give you my best advice on how you can not only get clients but form valuable relationships with industry leaders and peers.

Consult 92
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New Data Shows Sales Weaknesses Cause Powerful Chain Reactions in Salespeople

Understanding the Sales Force

I have written extensively about Sales DNA over the years and today we will view Sales DNA from the perspective of sitting inside of a chemistry lab. Sales DNA is the combination of strengths (or weaknesses) that support (or sabotage) the execution of sales process, sales strategy and sales tactics. Objective Management Group (OMG) measures and includes the 6 most powerful of those strands of Sales DNA in its 21 Sales Core Competencies.

Sales 92

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What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity

Hubspot

The other day, my friend asked me why I was buying another pair of yoga pants. “Why do you need another? You pretty much only wear the same two, anyway.”. It was true. I have at least ten pairs of yoga pants, but there are two in particular I wear the most … for at least, let’s say, 80% of my yoga classes. You might not know who Vilfredo Pareto is, and you might not explicitly recognize the 80/20 rule, but I have no doubt you’re already familiar with the concept.

Product 101
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Job Search: What Job Should You Take? (Not an Easy One)

ConversionXL

Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search. [This post contains video, click to play]. Subscribe to our YouTube Channel.

Growth 91
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4 Reasons Why an AI “Sales” Tool Works for Customer Success and Support

Gong.io

At the end of the day, call data goes deeper than just the sales cycle. Here at Gong, we use AI for customer support to make sure our team, and more importantly, our customers are successful. How? Let me explain… 1. Seamless Account Handoffs by Having Instant Access to the Entire Sales Cycle. On average, it can take numerous calls to close a deal.

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Episode #067: Get Smart with Art Markman

Jeff Shore

In This Episode of The Buyer’s Mind with Jeff Shore: Dr. Art Markman and Jeff talk about what it means to be smart. How do you continue to get smarter? Your brain is wired to be efficient by relying on shortcuts/habits, it takes effort to become smarter by breaking those habits. Are you relying on habits with your customers, or as a sales professional are you pushing yourself out of your comfort zone to try something new?

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Follow-Up Thank You Email That Got Me Hired In One Week

Hubspot

Just like in the world of sales, the follow up advice out there can be a little conflicting. You don't want to annoy the interviewer, but you also don't want to be forgotten, right? So whether you're applying for a job or following up with a prospect, it can be a little confusing on whether or not you should follow up. Regardless of what advice you read, it's proven that a follow up is important.

Follow-up 101
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How to transform sales effectiveness with empathy

Membrain

There are a lot of skills and techniques that are important to sales effectiveness, but few are as overlooked and undervalued as empathy. We don’t talk about it when we’re building sales process, we rarely discuss it in sales meetings, and it’s not usually mentioned in sales training.

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Creating a Modern Partner Program That Works

Openview

Creating a partner program is no simple task. A program framework will outline all the benefits you can offer to a partner, and all the requirements you’d like to receive from a partner. It will define your relationship and govern the terms of your engagement. The “Channel”, as we know it, has evolved. It seems like new channel types are being born daily and the demand and monetization of cloud/SaaS have reshaped the way vendors and partner work together.

Legal 70
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“How I Work”: Morgan Santapaola event marketing manager for ZoomInfo @MorganJoelle25 #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We’ve had our own series for a few years now! Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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What is Marketing? FAQ

Hubspot

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition.

Retail 78
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4 Tips to Prepare Your Sellers for the BIG Q4 Push

SalesforLife

After the slower summer months , many companies experience a big push through Q4. In fact, companies may do more than half of their sales during the last three months of the calendar year. The pick-up is often attributable to sales professionals redoubling their efforts when they return to their desks in September.

Sales 68
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The Best Way to Fire a Client

Engage Selling

As much as we all wish that each client we work with turns out to be a dream, we often need to come back down to reality and face the facts.

Clients 77
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Sales Enablers: For Best Results, Focus on Sales Force Performance (not Sales Reps)

Membrain

Have you reviewed sales enablement job descriptions lately? As members of the burgeoning Sales Enablement Society or the Sales Enablement Community of ATD (and almost anyone close to the Sales Enablement market) will tell you, "sales enablement" means different things to different people, and is being executed differently in different organizations.

Sales 67
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Site Search: The Secret to Doubling Your Chances of On-Site Conversion

Hubspot

You’ve spent weeks crafting your website, and it looks great. At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs that encourage visitors to get in touch with your sales team.

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Sales Enablement Technology Starts With CRM, But It Doesn’t End There

Miller Heiman Group

If I were to ask you to name a type of sales enablement software, chances are good that CRM would be the first tool to come to mind. In this post, we’ll explore why a mature enablement discipline demands a solid CRM foundation, but it doesn’t end there. CRM is Must-Have Foundation for an Effective Sales Enablement Strategy. Customer relationship management has come a long way since the days of the Rolodex and the Day-Timer.

CRM 65
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[Infographic] Fact vs. Fiction: The Sales Prospecting Edition

RAIN Group

Sales prospecting has changed more than any other facet of sales in the last 10 years. There are a lot of clickbait articles with radical advice popping up and leading sellers astray. In our new benchmark report, Top Performance in Sales Prospecting , we undertook a study of 488 B2B buyers and 489 sellers to find out what's working and what's not in sales prospecting.

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How Do We Define Sales Enablement?

Selling Power

By applying sales enablement, I’ve seen companies achieve 1,900 percent improvements in key sales enablement metrics in less than two quarters, and increase product sales from as low as 207 percent to as high as 647 percent.

Sales 64
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Become a More Adaptable Leader

Hubspot

When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time. If you are a leader and you don’t have the capacity to shift, change, or pivot from a plan or a position, frankly, I don’t know how long you’ll last in your role.

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A Little Bit of Paranoia Goes a Long Way | Sales Strategies

Engage Selling

?????????????????The best behavior that you can exhibit in order to retain the vast majority of your customers is a healthy sense of paranoia. Why? Because it forces you to think like a competitor.

Sales 63
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B2B Reads: Voicemails, CTAs and Guest Blog Pitches

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Voice-Mail – The Original Inbound Appointment Machine. The best results happen when sales people use a combination of telephone, e-mail, and LinkedIn.

Pitch 67
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Sales Enablement Roundup: May’s Best Articles

Accent Technologies

Each month, we put together the best articles on marketing strategy and sales enablement in one place. Click to see the top articles from May! We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read: (more…).

Sales 65
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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8 Strategies to Embrace the Future of Content Marketing

Hubspot

93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google.

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Sales Manager, Are You Doing Your Job?

Partners in Excellence

Monthly, I get into discussions with well intended sales managers–all are struggling, all are looking for help. They are trying to do their jobs, but in most cases they don’t understand their jobs, so it’s no wonder they are struggling. Conversations go something like the conversation I had several weeks ago with “Bob.” Bob is a front line sales manager (FLSM) for a large technology company.

Quota 55
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From Hero Day to Key Takeaways: What You Missed at Unleash '18 (And Why You Should Go Next Year)

Outreach

OutboundWorks co-founder, Ben Sardella , attended Unleash ‘18 and was the featured speaker at the Hero Day workshop. I interviewed Ben to find out his highlights of the conference and what sales and marketing trends he expects to see in the near future! As an attendee and speaker, what are your top 3 takeaways from Unleash ‘18? First, it was clear to me that a movement is happening and a market is really beginning to emerge in the Customer Engagement space.

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Qualifying Quality Clients

KO Advantage Group

Networking is a great way to build connections but it can be difficult to find high quality clients. Below are reasons to avoid free networking events in order to attain a quality driven client base. You are unique and your company has a niche so make sure you get the ideal customers for your business. Chaotic Mix. The phrase you get what you pay for rings true in business.

Clients 54
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.