Anthony Cole Training
MARCH 13, 2019
Without revenue, a sale cannot be made. However, making a sale is not all about the money, and it is a salesperson's duty to overcome their prospect's money problem and be prepared for what objections are thrown their way.
ConversionXL
MARCH 11, 2019
Even if you collect customer feedback, it won’t have much value if your survey analysis falls short. From not preparing data correctly to jumping to conclusions based on statistically insignificant data, a lot can go wrong. Thankfully, there are some easy wins. This post shows you how to improve survey analysis in three steps: Choose the right questions to get useful data; Prepare your data for analysis; Conduct a driver analysis on your data.
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Membrain
MARCH 13, 2019
What do fashion trends, U.S. elections, and your sales team have in common? They’re all influenced, for better and worse, by the bandwagon effect.
Women Sales Pros
MARCH 15, 2019
Before any sale can be made, a relationship must be opened. And if multiple sales are to be made to the same customer, that relationship must be maintained and maximized through continually opening new opportunities and, sometimes, new relationships that will enhance the buyer/seller partnership. Many sellers focus too much of their time and attention to closing sales.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Openview
MARCH 15, 2019
Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility.
ConversionXL
MARCH 13, 2019
Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 trillion in transactions by 2021. Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
MARCH 13, 2019
I’ve been having an email conversation with a colleague about, “Why are sales people so product focused in their sales outreach?” We all know, at least I hope we do, that focusing on the customer, their issues/opportunities, and how we help them achieve their goals, is much more effective than pitching our products. Yet, why do so many organizations fail to do this?
SaaStr
MARCH 12, 2019
Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a month and another $150 a month? The answer is value provided, yes (that’s why Salesforce and Workday can charge so much) … and also, comparables.
Miller Heiman Group
MARCH 13, 2019
While many organizations reported increased adoption of a sales enablement function in recent years, several still struggle to use it effectively to achieve their goals. According to CSO Insights’ 4th Annual Sales Enablement Study , 61 percent of organizations have a sales enablement function. Of those, only 34.4 percent of respondents indicated they were meeting the majority of their expectations.
Hubspot
MARCH 15, 2019
Anyone can start a business. Fill out a few forms. Get the necessary permits or licenses. Advertise in some way, shape, or form. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. On the flip side, only 8% are opened. We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
MARCH 13, 2019
Virtually every sales person and organization have pipeline/funnel problems. Almost all the time, they are anemic. Virtually every pipeline has quality and integrity issues. Likewise, there are too many velocity issues. It seems the universal, go to, solution for bad pipelines is to find more qualified opportunities. That is, we need to focus at the top.
SaaStr
MARCH 12, 2019
Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to see why. He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat.
Sales Hacker
MARCH 12, 2019
If you’ve spent any amount of time researching sales strategies online, then you no doubt have heard this: | “Sell your benefits, not your features.”. Or maybe this: | “A great product demo sells your story, not your features.”. Those are both good pieces of advice. The problem is that the advice often stops here. Nobody’s done a good job telling you how to tell a good story, or even why it’s so important!
Hubspot
MARCH 13, 2019
You've done it -- after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they're willing to offer you. You're torn. You know you're going to love this job. Shouldn't you just accept their first offer? Unfortunately, your inability to negotiate now won't just affect the next year or two of your life -- instead, it will create a snowball effect that could r
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Membrain
MARCH 10, 2019
We tend to think of the Laws Of Physics as fundamental truths about how things behave.* For example, F=M x A (Force is equal to Mass times Acceleration). We always calculate force using this formula, it is universal. These Laws represent fundamental behaviors of objects and very predictable properties.
InsightSquared
MARCH 15, 2019
There’s nothing worse than making a huge purchase, taking the bow off, and then having it fall short of your expectations. Talk about buyer’s remorse. This is quite often the case with CRMs. The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because….
Understanding the Sales Force
MARCH 10, 2019
They aren't personal, they aren't written well, their messages are identical, you want to delete them and I know you get these emails too. I had already decided to save some of these worthless emails for an upcoming article when Keenan posted this rant on LinkedIn. After you read his rant and related comments, please return to my article for a short tutorial on what's wrong with these emails and how to make them stickier.
Hubspot
MARCH 12, 2019
In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. Above the fold content is what your visitors see right when they land on your website.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
CloserIQ
MARCH 15, 2019
SDR performance reviews are essential for helping SDRs to improve their performance. They provide the best value to SDRs when managers are comprehensive in scope and constructive in delivering feedback. To that end, it’s helpful to use a standardized format for reviews. Use this template to guide the performance reviews. Here’s what to include—and how to be effective in each part of the review. 1) KPIs.
Miller Heiman Group
MARCH 11, 2019
The role of a sales manager may be the hardest job in sales. From day one, you’re in the spotlight, ensuring every salesperson on your team hits their target. While coaching your team to sales success, your responsibilities include recruiting new talent and meeting the needs of key customers, all while collaborating with internal stakeholders such as marketing, product management and executives.
Understanding the Sales Force
MARCH 13, 2019
Most salespeople do not know the difference between their prospects' decision-making process compared with their decision-making criteria. What's worse is that even more salespeople don't even bother asking about it. According to data from Objective Management Group (OMG) who has evaluated/assessed 1,841,209 salespeople, only 27% of all salespeople are strong qualifiers so it's likely that the majority are not asking.
Hubspot
MARCH 12, 2019
Online lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic. Create better, more enticing offers. Optimize your lead generation pathways on your site.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
CloserIQ
MARCH 11, 2019
Like your home, your business could do with a good spring cleaning every now and then. Mountains of sales content pile up naturally from day-to-day operations. It’s a common strategy in sales , especially in early stage startups, to create more and more content. But if it’s not managed, the hordes of materials can overwhelm sales reps and hurt performance.
Selling Power
MARCH 11, 2019
Every sales rep has struggled to answer a curveball question from prospects at least once. Here’s how to develop your ability to think on your feet.
Topline Leadership
MARCH 11, 2019
Strategic sales managers take time to think critically about the crucial role and responsibility they have for improving their team. Trouble is, most sales managers don't set aside time to think. They are so crazy-busy fighting daily "fires" that it’s easy to skimp on the strategic thinking front. Harvard guru Michael Porter defines "strategy" as [ ] The post 3 Things Strategic Sales Managers Do Differently appeared first on TopLine Leadership.
Hubspot
MARCH 11, 2019
After watching The Edge of Seventeen , a moving coming-of-age film starring Hailee Steinfeld as Nadine Franklin, a witty yet socially hopeless 17-year old girl who struggles to come to grips with her best (and only) friend dating her golden boy older brother, I was in awe of Steinfeld’s performance. As fiery and smart as her character was, she was just as insecure and resentful, and the euphoric highs and heartbreaking lows she experienced throughout the movie triggered memories of the wholesome
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
ConversionXL
MARCH 13, 2019
Are you taking time to think, just think? Dedicated time for thinking is the key to your own personal growth and development. In this episode, Peep discusses why and how dedicated time to just think actually creates more opportunities for growth and better quality ideas. [This post contains video, click to play]. Subscribe to our YouTube Channel. The post Taking time to think: Do you dedicate time for thinking?
Partners in Excellence
MARCH 15, 2019
It seems the world is migrating to an “As A Service” model. Everyday one hears a new (sometimes not so new) XaaS approach. The model, at least as a subscription payment approach, is not new. We’ve had various subscription, rent, lease capabilities for at least decades, if not centuries. The application of this model to different areas, is interesting.
Engage Selling
MARCH 9, 2019
“Why aren’t we just doing what our biggest competitor is doing?” That’s what the Sales VP of a product manufacturing company kept hearing from the firm’s owner, who was frustrated by the lackluster sales numbers being reported.
Hubspot
MARCH 11, 2019
With nearly 50% of U.S. internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. Amazon sells over 12 million products -- which products in particular are most likely to provide you with a high ROI?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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