Iannarino
FEBRUARY 17, 2022
Cold calling gets a bad rap these days. You may have seen the statistic that most cold calling professionals report a 2% success rate. The truth is, with the right scripts, you can make cold calling work for your business.
Anthony Cole Training
FEBRUARY 17, 2022
We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are turning our attention to trait #2; Confidence. Great salespeople are almost always confident and express that confidence in three areas.
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Veloxy
FEBRUARY 15, 2022
Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. Today, field salespeople have had to pivot to a hybrid approach consisting of inside, remote, and virtual selling. But what does tomorrow hold for field sales?
Sales Pop!
FEBRUARY 13, 2022
Long ago, I learned there are two sides to every situation and to figure out my thoughts before responding to an important issue. But upon moving forward, I realized that the concept of there being only two sides is not valid! Sometimes, multiple sides pop up upon examining an initial and seemingly straightforward question. Accordingly, it takes dedication to the issue to develop new ideas, strategies, and implementation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
FEBRUARY 18, 2022
In 2016, I published a book titled The Only Sales Guide You'll Ever Need. In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service. Instead, they want to reach an outcome, one that would improve their results. Your clients would love to produce the outcome without buying your product or solution!
Tibor Shanto
FEBRUARY 15, 2022
By Tibor Shanto. Last week I kicked off a two part look at questions you should be asking your pipeline. If it answers run. But the questions, posed to yourself, are about planning activities based on the state of your pipeline. Given that time is always depleting, we need a way to ensure we ‘spend’ our time on the right activities. So here we go with there is real and then there’s pipeline real, part 2.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
FEBRUARY 16, 2022
Advancements in information technology and the increase in automation have created a dynamic world with changing trends. It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. The most important goal for a business is to increase its market share and profitability ratios.
Iannarino
FEBRUARY 12, 2022
One reason that sales organizations struggle to generate revenue or growth is because they have a low-resolution view of sales. Two factors this view. The first factor is using the outdated, legacy approach to sales, a choice that fails to recognize what's changed in the sales environment—especially for decision-makers and buyers. The second factor is not paying attention to the sales industry, falling behind on key developments in the past twenty years.
Tibor Shanto
FEBRUARY 14, 2022
Charlie Anderson is the founder and owner of Selling Skills INSTITUTE , a transformational (able to influence shifts in thinking and behavior ) sales training and coaching business. For over 25 years, Charlie has worked with thousands of sales professionals, sales teams, and business owners. He is the visionary behind Shift Thinking, a transformational sales training, and coaching method.
Partners in Excellence
FEBRUARY 14, 2022
What sellers do is drive customers to change. Whether it’s a change effort they’ve initiated, or we are trying to incite them to change. But why should we expect them to change, particularly when sellers have failed, so miserably, to change the things we do in creating value with our customers? It strikes me as the height of irony–or perhaps arrogance–that we continue to do the things we have always done, perhaps with a new jargon or a veneer of technology, but fundamenta
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Pop!
FEBRUARY 17, 2022
In the earlier days of software, onboarding went like this: the correct number of licenses were purchased, there was an onboarding process, then setup, and then you were done—end of story. In the last couple of years, this has completely changed. Since we have created the API Interfaces and Webhooks there is no longer a single software setup and onboarding—it is a series of iterations.
Iannarino
FEBRUARY 16, 2022
Three generations of sales approaches are being used today. The oldest of the three is over fifty years old and designed to address the world of the 1960s and 1970s. We can call this approach "Legacy;" an approach that was effective for a little over two decades.
The 5% Institute
FEBRUARY 16, 2022
Finding your potential customer pain points is a crucial part of the sales process , because if you can’t find what they are; it’ll be a lot harder to close the sale. Many Sales Professionals and Business Owners go about their sales conversations the wrong way. They generally present or pitch their idea, answer a few questions, and hope they said something to their potential client that’ll make them buy.
Partners in Excellence
FEBRUARY 15, 2022
Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail from prospecting messages. Mind you, these are not spam, but legitimate prospecting messages from people trying to catch my attention. The majority, I never open, I just delete. Every once in a while, one catch’s my attention and I skim it. Prospecting has always been a challenge, but these days, it is even more challenging.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Pop!
FEBRUARY 15, 2022
Sales managers are quite familiar with the conversations that drive organizational decisions about whether to pursue major deals or to pass on them. Sales reps advocating pursuits will say, “It’s a big deal”, “It’s right in our power swing” or other similar reasons. But what do these reasons really mean? What’s the real business rationale for your firm in pursuing a major deal?
Iannarino
FEBRUARY 15, 2022
Ah yes, the scripted sales call from an unknown number. The discomfort is palpable: you can hear the salesperson’s lack of confidence in their voice, that undertone of defeat stemming from hearing “no” 50 times already this shift. It’s almost enough to motivate a pity purchase—almost.
SaaStr
FEBRUARY 18, 2022
Sales-driven SaaS startups end up with about half their headcount in sales and marketing. It sounds high at first, until you realize that's just how the math works. Software itself and other departments get leverage. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. One thing that sneaks up on you in SaaS is just how many sales, marketing and revenue professionals you are going to need: First it sneaks up on you in the early days because the initial tiny team becom
Martech
FEBRUARY 18, 2022
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Membrain
FEBRUARY 16, 2022
I got annoyed recently at a post that went viral on LinkedIn. It wasn’t something I disagreed with or found problematic. It was just that I was jealous.
Iannarino
FEBRUARY 14, 2022
When there is no difference in the client's experience from one salesperson to the next, the client has little to prefer one over the other. Because most salespeople are still taught and trained that their company and their solution is the source of their differentiation, they continue following their marketing department's mandate they start the conversation by sharing eight slides about their company.
Predictable Revenue
FEBRUARY 14, 2022
Digital marketing expert Shiv Gupta shares two outbound sales strategies for LinkedIn that helped his company generate an additional 25-30% in revenue. The post Top 2 LinkedIn Strategies To Generate More Revenue appeared first on Predictable Revenue.
Heinz Marketing
FEBRUARY 18, 2022
By Jamie Montoya , Client Engagement Manager. Have you been in a situation where you have a great idea to optimize an internal process or strategy but could not get buy-in from your organization? Have you felt like you are spinning your wheels to find a solution to a company pain point but you were not getting anywhere? Have you felt like no matter many ideas you pitch, none seem to leave the drawing board?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Membrain
FEBRUARY 13, 2022
The quest to control everything comes at a great cost. Learn how to expand your influence by giving up control.
Iannarino
FEBRUARY 13, 2022
A salesperson who doesn’t sell is no salesperson at all—even if they have a nice eggshell-creme business card with a title that includes the word "sales." You learn to sell like you learn to swim: by jumping in and doing it. When an SDR or BDR is intentionally deprived of sales experience, they cannot acquire the competencies and skills they need.
Gong.io
FEBRUARY 14, 2022
The best salespeople do everything in their power to create an unfair advantage. Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. Chris was an early Gong guy (Nov ‘16 start date) where he’s served as the Senior Director of Product Marketing followed by the Head of Sales for Existing Accounts.
Heinz Marketing
FEBRUARY 17, 2022
By Payal Parikh , Director of Client Engagement at Heinz Marketing. Marketing metrics can be messy. Measuring the marketing contribution has never been easy. With so many tools and tech at your disposal, marketers are finding it even more difficult to measure and what ‘not’ to measure. If you are particularly interested in top ABM metrics to track your program success, keep reading.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Understanding the Sales Force
FEBRUARY 18, 2022
One hundred years ago, most men and women wore hats and dressed up to go everywhere. Sixty years later, Dress for Success was founded and at the same time became somewhat of a thing where if you wanted to be successful, you needed to dress like you were successful. That was followed by business casual Fridays and then always business casual. Finally, the tech industry ushered in the current movement for business dress, the "who cares?
Martech
FEBRUARY 18, 2022
It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.
Force Management
FEBRUARY 16, 2022
Lasting SKO success takes more than a well-thought-out event. There are five actions successful sales leaders take to drive immediate and lasting results after the launch of a sales kickoff or training initiative. Actions that help sales teams start strong, finish ahead and accelerate revenue growth.
SaaStr
FEBRUARY 16, 2022
Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue. Abhinav Asthana , founder and CEO of Postman , knows that journey very well, having started Postman as a mere side project in 2012, only to launch it as an enterprise platform almost a decade later. Over the years, though, Asthana has learned a lot about what can go wrong while building a market-leading company and how to avoid those missteps before they happen.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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