6 Lessons for Sales Organizations I Learned on Summer Vacation: Part 1
Anthony Cole Training
AUGUST 28, 2020
Everyday, there are things that can be learned that can impact our personal and professional lives.
Anthony Cole Training
AUGUST 28, 2020
Everyday, there are things that can be learned that can impact our personal and professional lives.
Membrain
AUGUST 26, 2020
Choosing a CRM is a major decision that will impact every aspect of your sales performance. Choose the right CRM, and your team will be enabled to perform more efficiently and more effectively. Choose the wrong CRM, and not only will you sink a lot of investment into an inappropriate tool, you may actually make it harder for your team to do their jobs.
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A Sales Guy
AUGUST 27, 2020
It’s here, We just dropped Gap Selling Online Sales Training and it’s going to blow your mind. It’s 5 – 8 hours of engaging, customized, choose your own journey experience. We are extremely excited about this training. It’s like nothing you’ve ever experienced. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement.
Heinz Marketing
AUGUST 26, 2020
By Win Salyards , Marketing Coordinator at Heinz Marketing. So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
AUGUST 26, 2020
When COVID-19 first hit the United States in March, many sales organizations thought the adjustments they had to make would be temporary. But as the crisis continues, it’s becoming increasingly clear that many of the changes brought on by the pandemic will be permanent. Mary Shea, Principal Analyst at Forrester, addressed this in a recent Sales Hacker webinar. “ Many, if not most of these trends were already in play before COVID hit … I thought these trends were going to play out over the next 2
Membrain
AUGUST 23, 2020
As Winston Churchill was working to establish the United Nations after World War Two, he observed that leaders should “never let a good crisis go to waste”.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
AUGUST 28, 2020
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. One could argue ABM is no longer considered a “buzzword.” What seemed revolutionary and maybe borderline controversial at first has become widely accepted in the world of marketing today. Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: H
Engage Selling
AUGUST 28, 2020
Make no mistake about it. Right now, you must be micromanaging your metrics. Micromanaging has been given a bad rap.
SaaStr
AUGUST 28, 2020
I know we’ve hit a number of these points individually before on SaaStr, but after getting asked about the top mistakes hiring your first sales team so many times over the years, I thought it would be worthwhile to assemble a Top 10 List. Because it seems like so many of us just make these mistakes again, and again. And again. Make fewer of them and you’ll scale faster with less stress.
Partners in Excellence
AUGUST 22, 2020
This is one of those posts that starts with an apology or a disclaimer. I hesitated writing it, because what I am writing can be so easily misinterpreted, or I may be very naive/poorly informed. (I’m less worried about the latter, I know I need to learn). Diversity is important–it’s critical for our organizations. We need to have diverse organizations across all dimensions: Gender, Race, Orientation, Religion, Nationality, Age and so forth.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Heinz Marketing
AUGUST 27, 2020
By Shannan Seely. “Gallup research shows that fewer than three in 10 customers (29%) across B2B industries are “fully engaged,” meaning they are emotionally and psychologically attached to the B2B companies they do business with.” Gallup. In a post about declining account engagement , Maria Geokezas writes “an overwhelming amount of content and messages” is a contributing factor. .
Gong.io
AUGUST 26, 2020
Quick quiz: Which of the following describes the top sales reps at your organization? A: They show up early and leave late. B: They are veterans with years and years of sales experience. C: They are the hardest workers. Yes. Yes. Yes. All of these ring true for the best salespeople. . Turns out, time spent on your craft, experience, and hard work all contribute to success, regardless of industry or job type. .
SaaStr
AUGUST 26, 2020
Founder-led sales generally stops scaling around $1m-$2m ARR. Maybe you can wait longer, sometimes a lot longer. But you see growth start to decline in new bookings, that's a sign. A sign to hire a real sales leader. — Jason ?BeKind? Lemkin ?? (@jasonlk) August 26, 2020. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle.
Understanding the Sales Force
AUGUST 28, 2020
Would you fly on a huge jet from Minneapolis, Minnesota to St. Paul, Minnesota, usually a 15-minute drive? Would you take a train between intersections of the same city block, usually a 2-minute walk? Would you take a bus to the bottom of your driveway - usually a 1-minute walk or less? Would you walk from Boston to Miami - a 3-hour plus plane flight?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Heinz Marketing
AUGUST 25, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. Last month, I talked about how to create an ideal customer profile. Today, I want to continue the conversation and talk about how to map the B2B buying committee. What is the B2B buying committee? The B2B buying committee is a group of people involved in a purchase decision. When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted li
Partners in Excellence
AUGUST 27, 2020
It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad revenue? Good revenue has the following characteristics: It generates strong profitability because it is from deals that we know how to support well.
SaaStr
AUGUST 25, 2020
Q: What is more important, getting new customers or customer retention? It’s a trick question, of course — the crazy high net negative churn of top SaaS companies means that of course retention matters more than new customers. If you have 140% net revenue retention at, say, $100m ARR and want to grow 50% that year … well, 80% of that growth will come from your base and existing customers!
Force Management
AUGUST 28, 2020
First-line managers, more often than not, are the linchpin to whether a sales enablement initiative sticks or falls by the wayside. If your managers see how invested you are in the change initiative’s success, they’ll see the importance of driving long-term reinforcement and adoption. To get managers to put in the work required to drive results, 30, 60, 90 days after the launch of your initiative, you’ve got to put in the work 30, 60, 90 days before the launch of your initiative.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
ConversionXL
AUGUST 23, 2020
According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal. That same study shows that phone calls are a powerful measure of purchase intent and are most likely to happen when a prospect is ready to convert (see the full study here ).
Salesmate
AUGUST 28, 2020
“Cold calling” is one of the sales tasks that most salespeople wish to skip. Why? Well, because it is the first contact with a prospect who has no prior knowledge about the call. Most sales professionals dread that first interaction with the prospect as they have no clue how the prospect would react to the cold call. They fear that the call will end in rejection, or they might infuriate the prospects by disturbing them. 48% of sales are afraid to make cold calls.
SaaStr
AUGUST 28, 2020
We’re off to the races for registration for 2020 SaaStr Annual at Home on Sep 2-3. 1000s of folks haven’t chosen their sessions yet. And also note a handful of super-popular sessions like the COO of Github and SVP Product at Zendesk have just kicked off reg, so those likely will soon be in the Top 10, just give it a day or two. But for now what’s the most popular — so far?
G2
AUGUST 26, 2020
Details matter. Especially in legal agreements.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sales Gravy
AUGUST 28, 2020
On this episode of the Sales Gravy podcast, Jeb Blount's (Virtual Selling) and Alex Goldfayn (5 Minute Selling) teach you how to eliminate cold calling by talking with people you already know. Jeb: On Why Talking to People You Know Can Eliminate Cold Calling “Welcome back to part two of my conversation with author Alex Goldfayn about 5 Minute Selling Skills.
Predictable Revenue
AUGUST 27, 2020
Learn how, in the middle of Covid-19, Michael’s team had their best month ever, Michael’s philosophy on cadences, writing the first email, how to find the right messaging for your company, and much more! The post The 2 personalized touches that generate 80% of Chili Piper’s opportunities appeared first on Predictable Revenue.
SaaStr
AUGUST 25, 2020
Ok, time to have some fun in the run-up to 2020 SaaStrAnnual.com Sep 2-3!! We’ve set aside 500 SaaStr T-Shirts, Socks, and Water Bottles for the SaaStr Scavenger Hunt!! It only takes about 100 seconds to sign up to start!! Sign up now here and get scavenging! You’ll also get to attend amazing sessions with the CEOs of YCombinator, ZoomInfo, StackOverflow and more!!
Heinz Marketing
AUGUST 22, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Sell When You’re Not A Salesperson. It’s pretty common for “non-salespeople” to ultimately have to be a salesperson.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Engage Selling
AUGUST 28, 2020
I have spent the last few months participating in a large number of video conferences. Sometimes, as many as six or seven video conferences a day because most of us are, indeed, now utilizing video.
Hubspot
AUGUST 28, 2020
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
Partners in Excellence
AUGUST 26, 2020
We see versions of these words in different contexts. If you’ve ever been a journalist, these are the fundamental issues the journalist must address in any story. If you are a Simon Sinek fan, by now you have internalized his principles of “Start with why.” We don’t talk much about these principles in selling or as managers in leading our people/organizations.
Sales Hacker
AUGUST 27, 2020
The post The Magic of a Buyer vs Seller Sales Process appeared first on Sales Hacker.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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