Iannarino
FEBRUARY 3, 2024
Are you ready to revolutionize your approach? Step into the future of B2B sales discovery and redefine how you connect with clients in a dynamic market.
Anthony Cole Training
FEBRUARY 9, 2024
Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right. Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills.
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Sales Pop!
FEBRUARY 5, 2024
The first step for any endeavor is to envision our field of dreams to realize what we want to accomplish, and then set goals to achieve it step by step. Most don’t realize the setbacks that are about to come their way to leave them in a quandary of quitting or continuing. One vital decision to make is the percentage of spending time alone, collaboratively, or competitively.
Partners in Excellence
FEBRUARY 8, 2024
Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. Every day, I’m surprised that we can find new depths of stupidity. Sadly, too much of this is from smart people who should know better. Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Iannarino
FEBRUARY 8, 2024
Struggling to make your mark in the competitive world of sales? Elevate your presence. Dive into proven strategies that not only lift your standing but also turn you into the indispensable partner your clients trust and value. Begin your journey to becoming the unrivaled authority in your domain.
Search Engine Land
FEBRUARY 9, 2024
Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
FEBRUARY 9, 2024
Preface: My apologies, this is very long. But it needs to be. The tenure crisis is not a simple issue. The impact of the tenure crisis robs all of us of opportunity. There is so much potential–both revenue growth, organizational and individual growth. We need to pay attention to, not adopt “work arounds.” We have a tenure crisis.
Iannarino
FEBRUARY 6, 2024
One reason sales leaders complain about sales training is because they believe that the training will cure their sales force of whatever challenges they have. Most sales organizations don’t have a competency model that would permit them to see each salesperson’s strengths and areas of improvement.
Search Engine Land
FEBRUARY 8, 2024
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
FEBRUARY 7, 2024
It’s SKO time of the year. In the meetings, I’ve been doing an informal survey of leaders, at all levels. I’ve been asking, “How much time are you spending in the field working with your people?” The answers, while not surprising are disappointing. So far, it looks like the average is somewhere around 15-20%. I ask, “How are you spending your time?
Iannarino
FEBRUARY 4, 2024
A salesperson's most valuable role isn't selling—it's protecting clients from unseen dangers.
Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
SaaStr
FEBRUARY 5, 2024
So most of you can probably infer from funding posts and press releases just how much B2B funding is going into GenAI startups. But exactly how much? Sapphire Ventures has the latest data. In 2023: GenAI funding was up a stunning +271% (!) But overall, B2B VC funding was down -36% 2024 seems to be pretty much the same. Top SaaS VCs are investing 80%+ in AI-first startups: This is where the VC frenzy is right now.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partners in Excellence
FEBRUARY 6, 2024
We have all sorts of technologies that give us the “answers.” ChatGPT can answer just about any question imaginable (As long as the data is before April 2023). Where years ago, we struggled to find answers, now they are abundant. But we have some new challenges, “Do we understand what the answers mean and can we apply them to the specific situation?
Iannarino
FEBRUARY 5, 2024
One way to better understand the modern sales approach is by focusing on the decision your prospective client is considering, or the decision they have already made, without having chosen a sales organization, the salesperson they want to work with, or the potential solution they will eventually buy.
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
Search Engine Land
FEBRUARY 8, 2024
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Pop!
FEBRUARY 6, 2024
For business presentations and marketing materials with a wow factor, spectacular custom printing and foil stamping elevate professionalism. These intricately designed customized folders make lasting, tactile impressions in a technology-driven world. Uniting science and artistry, the outcome conveys brand voice and transforms collateral into powerful relationship-building tools – not mere paper brochures but compelling manifestations of values and vision.
Iannarino
FEBRUARY 9, 2024
Are you ready to transform your weekends into a powerhouse of productivity and planning? Challenge yourself to adopt these game-changing strategies for sorting clutter, mastering email management, and prioritizing tasks. By dedicating just a few hours each weekend, you can streamline your week ahead, enhance your focus, and achieve your goals with unprecedented efficiency.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
SaaStr
FEBRUARY 9, 2024
In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
FEBRUARY 7, 2024
Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers.
Iannarino
FEBRUARY 7, 2024
One of the recurring complaints I hear from sales leaders and sales managers is that their sales teams don't ask open-ended questions. Open-ended questions are necessary to acquire all kinds of information that will make it easier to sell to the client and their stakeholders. Some part of the reticence to ask these questions may come from the fear that there may be a lack of business acumen to address the response to the question.
Martech
FEBRUARY 6, 2024
Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands.
SaaStr
FEBRUARY 6, 2024
In 2024, for customer success in SaaS, what’s “good” NRR? What’s a “good” NPS? Who should Customer Success report into? Questions like this and many others are the most common questions asked of SaaStr Fan Fave and expert on Customer Success, Gainsight CEO Nick Mehta, and SaaStr CEO and Founder, Jason Lemkin. While we recently held a live workshop on what will change for Customer Success in SaaS in 2024 with Jason and Nick , we ran out of time to answer some of the top questions bo
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
FEBRUARY 8, 2024
One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as paid media (i.e., more than just SERP and feed-based) becomes the norm, advertisers will need to get comfortable translating their strategies across platforms.
Salesforce
FEBRUARY 9, 2024
Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations.
Martech
FEBRUARY 7, 2024
I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.
SaaStr
FEBRUARY 3, 2024
Dear SaaStr: I am a startup founder that writes extensive monthly report to investors. We are also doing weekly meetings, are they asking for too much of my time? Yes. Some rough rules: For every 1% of a company an investor owns, they get one meeting a year. This includes both board meetings and informal coffee meetings. Until you are past $10m ARR, then you can scale this back in some cases.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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