Sat.Jun 27, 2020 - Fri.Jul 03, 2020

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“Look At Our Dashboards”

Partners in Excellence

Recently, I was having a discussion with an executive team. Proudly, they said they were data driven and bragged about the dashboards they used to manage the business. They asked me to look at the dashboards to provide recommendations about what they might be doing. I looked at the dashboards, at first glance, I was impressed–tracking pipeline, tasks, lead disposition, prospecting, mix, accounts, perormance by sales person, and more.

Territory 167
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The “Covid Boost” for SaaS Will Last Years

SaaStr

Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble. But on balance, Covid-19 is dramatically accelerating SaaS: During “Shelter Plus” times, in the end, we’ve worked more in the Cloud: More Zooms. You know this, but also.

Up-sell 145
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Are sales managers coaching reps to the right outcomes?

Membrain

What is more important in sales, closing deals or building pipelines? I would say the answer is both, but the actions of sales people on average seem to say differently. Why is that? Are sales managers coaching to the right outcomes?

Pipeline 138
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Michelle’s App of the Week: Olark

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. In the past few months, our team has taken on some big initiatives to improve our website, SEO, and internal processes. Some of these items have turned into mammoth-sized projects, but we are so happy with the progress we’ve made, especially considering the circumstances. . One of the projects we took on was to take better advantage of our chat function, Olark.

Price 138
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Supporting Remote Teams: 5 Steps to Keep Your Team Thriving

Sales Hacker

As companies continue to return to the office , the demand for remote work is unlikely to disappear. Even before COVID-19, remote work was gradually gaining popularity. In 2019, 3.9 million workers in the US were operating remotely. In 2020, that number increased to 4.7 million employees. However, just because working at a distance is becoming more common, doesn’t mean it doesn’t have its challenges.

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ?? I’m even making a few myself again. But if you see yourself making any of the mistakes below, it’s fairly easy to make a course correction.

Quota 145

More Trending

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B2B Reads: Corporate Resilience, John Krasinski, and Micromanaging

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The State of Webinars: Length, Engagement, and Feature Trends [Infographic].

B2B 126
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Conquer Cross-Departmental Deals With These 6 Key Questions

Sales Hacker

Sellers are having to work harder, get more “yeses,” and get more company stakeholders on the same page about ” why you?” and ” why now ?” than ever before. And that last part is the hardest aspect of just about any sale. In B2B sales, getting multiple decision makers on board is a dream. And these days, it’s becoming more and more necessary. This might sound overwhelming, but it’s doable.

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4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It

SaaStr

Q: What makes a bad CTO? While there is no legal definition for CTO ?? or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile. And can ship a lot of very functional, very clever code that supports early, very rapid growth (from a very small base).

Legal 144
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Don’t Assume Your Way Out of More Sales!

Engage Selling

Don’t assume things in sales, doing so will often work against you! Imagine discussing your product or services for weeks or months with someone and realizing that they’re not a decision-maker.

Sales 114
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

Are you a CMO who thinks accurate attribution is a pipe dream? Or a customer experience director who has to hack together data to create something resembling a customer journey ? This article is for you. We’ll show you how to: Assess your company’s current approach to data. Map your data strategy against overall business goals. Build a data roadmap to deliver on the strategy.

Pitch 107
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We Need Sellers Who “Sell,” Not Take Orders

Partners in Excellence

I’m suppose, after all the years I’ve spent working with “sales people,” I shouldn’t be surprised. But I continue to be stunned by how few people who are in sales roles, truly sell. Too many are information concierges with an agenda. They are dependent on a prospect finding them, who has done all the heavy lifting. They’ve determined they have a problem, they are doing their homework, they have questions.

Sell 107
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Go On Any Podcast With Reach

SaaStr

During these Shelter+ times SaaStr is focusing more on our digital events and assets … out of our necessity. Our IRL events are in a holding patten, for obvious reasons. During this time I’ve re-learned a lot of things. Perhaps the #1 thing is people don’t get podcasts. Podcasts are your #1 ticket. #1 in speaking.

Meeting 130
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Anticipate the Unexpected: It’s Your Job!

Engage Selling

“We didn’t see it coming.” That’s what an exasperated client of mine said to me recently when they lost not one, but two big accounts due to unforeseen internal changes within each customer’s organization.

Clients 107
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Teaching startups the art of selling

Salesmate

Like Steve Jobs and Travis Kalanick, even you thought of embarking on the entrepreneurial journey. Congratulations! That was a brave move. Well, like you, even these personalities started from scratch. However, their determination and passion towards helping the customers made them acclaimed personalities in their respective domains. You might have an excellent idea or product, but it is incomplete without the passion and determination to sell it.

Sell 105
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How to build a culture that attracts top performers with Justin Welsh

Predictable Revenue

Building a sales culture that attracts and retains top performers takes more than just amenities, fun and games. Culture is actually the behavior your team exudes when going to work every day. The post How to build a culture that attracts top performers with Justin Welsh appeared first on Predictable Revenue.

Gaming 105
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Your VP of Sales Shouldn’t Be Perfect

SaaStr

We’ve talked a lot on SaaStr over the years about all different types of VPs of Sales. From Stretch VPs to stage-appropriate VPs. It’s worth also focusing on a related, high-level point. Especially if you sell to multiple customer segments (i.e., small, medium, and large) and through multiple processes (in-bound, out-bound, upsell, channel, partner) … you can’t expect your VP of Sales to be perfect at everything.

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6 Ways Poor Leadership Impacts Your Business

criteria for success

Poor leadership has devastating effects on any team. Why? Because a leader is so much more than just a figurehead. Anyone who holds a position of authority has the responsibility to ensure all team members are working together towards a collective goal. Leaders are a valuable part of any business because they determine the pace and progress of work.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Our Latest Podcasts: Keeping Pipelines Moving

Force Management

The goal of this month's episodes was to highlight the key things sales leaders, managers and reps should be focusing on to improve pipeline health and increase margins. Check out our rundown of episodes below. Use them as ways to keep yourself and your sales teams motivated. Each episode is available on your favorite podcast player, so you can easily download, listen and share.

Pipeline 104
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How To Upscale Your Home Business With Little Investment

Predictable Revenue

The future looks uncertain, and many businesses are battening down the hatches in anticipation of a rocky few months.But for many, this disruption is temporary. Things will return at least to a new normal in which you can still thrive. It’s important to use this time wisely, spend some time adjusting and finessing your business so you can hit the ground running when they do.

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How, When & Why VCs Do “Due Diligence” Pre and Post Term Sheet

SaaStr

Q: What methods do VCs use for performing due diligence when they are interested in a deal? Everyone investor is a bit different, but I think it’s important to understand investors do 2 stages of due-diligence: pre-term sheet, and post-term sheet. In the old days … there was more time. VCs could do a ton of diligence over weeks before getting to a term sheet.

Legal 127
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Just Promoted, New Sales Manager!

Partners in Excellence

You’ve just gotten promoted. You’ve moved from being an individual contributor to managing a team. As you reflect on what do you do in your new role? How do you transition from being a great sales person into being a great sales manager. The mistake, though completely logical and understandable, is to think, “What made me successful in the past?

Promote 103
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How to Succeed at Vision-Based Execution [PODCAST]

Sandler Training

Mike Montague interviews Pete Oliver on How to Succeed at Vision-Based Execution. The post How to Succeed at Vision-Based Execution [PODCAST] appeared first on Sandler Training.

Sales 103
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How to Use Account Mapping to Build an Effective ABM Campaign

Hubspot

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning.

Campaign 101
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Should You Fire an OK-but-Not-Great VP of Sales? Probably Not

SaaStr

A debate so many start-ups go through is what to do about a Just OK VP of Sales they’ve hired. The VP of Sales turns out to be OK, but great. He or she doesn’t change the game. But they’re not failing either. Things are better than before — just not nearly as good as they could or should be. How do we define this? A Great VP of Sales has an immediate impact and closes much more than before she started.

Sales 122
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Micro Improvements, An Update — Losing My Way

Partners in Excellence

Long time followers of this blog know that I’m a tremendous fan of the concept of micro improvements. The underlying concept is “how do I get 1% better each day.” Cumulatively, if I improve 1% every day, I will be over 37 times better at the end of the year. I’m a huge fan of Marshall Goldsmith’s approach, and have adapted some of his principles to my continuous learning/improvement process.

Start-ups 101
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Virtual Training Best Practices: How to Get and Keep Attention and Engagement

RAIN Group

Engagement Threshold (noun): The point at which attention is captured and maintained, and below which is lost. We teach the concept of the engagement threshold to sellers that need to hold buyers’ attention in virtual sales meetings. When we teach it to sellers, we need to gain and keep their attention. It’s never been easy, but in a virtual environment, it’s significantly more difficult.

Meeting 101
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How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. Price. Place. Promotion. One of the first things you're taught in your first marketing internship or job, however, is that marketing entails so much more than can be simplified in a four-section marketing mix matrix.

Retail 101
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Top 10 SaaStr Videos of the Week: Algolia, Stripe, Intercom, Qualtrics and More!

SaaStr

As it looks like Shelter may last even longer, our YouTube videos continue to grow much faster than before. So what are SaaStr folks watching most this week (not including top videos also watched last week)? Let’s take a look! #1: Q+A With Jason Lemkin + CMO of Algolia: “Top Mistakes In The Early Days” Algolia’s CMO was kind enough to have me be their kick-off guest for their “SaaS Expert” series and we did a pretty good deep-dive on top early-stage mistake

Price 117
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Improve Sales Execution with Comprehensive Scoring and Sales AI  

Accent Technologies

The post Improve Sales Execution with Comprehensive Scoring and Sales AI appeared first on Accent Technologies.

Sales 98
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten