Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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Mastering Resilience in B2B Sales: Unlock Mental Health and Sales Success Strategies

Iannarino

In the high-stakes world of B2B sales, rejection and competition are not just challenges but opportunities for growth. Discover how transforming your approach to rejection, learning from losses, and managing sales pressures can not only improve your mental health but also significantly boost your sales effectiveness. Dive into practical strategies and insights that empower sales professionals to bounce back stronger, close more deals, and cultivate a positive, resilient mindset for lasting succe

B2B 254
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place! Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233
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Achieving Sales Team Excellence – No Micro Managing!

Anthony Cole Training

Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.

Sales 223
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Unleashing the Power of Collaboration

Sales Pop!

John Golden is your host from Pop Online Sales Magazine and Pipeline CRM. I recently had the pleasure of having a fascinating conversation with Julie Thomas , President and CEO of Value Selling Associates. We delved into the concept of a revenue engine and its implications for sales organizations. I’m excited to share the insights from our discussion with you.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Overcoming Solution Bias: Strategies for Elevating Your Sales Approach in 2024

Iannarino

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

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What Value Are Your Customers Creating For You?

Partners in Excellence

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 147

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From Salesperson to Sales Leader

Sales Pop!

I’m John, your host, and today I’m excited to share with you a fascinating conversation I had with Matt Phillips , a leadership coach and host of the Matt Phillips podcast. Matt, who is based in Denver, has a wealth of experience in sales operations and accounting, having worked with big names like Western Union, Marsh, and Robert Half. Our discussion revolved around sales archetypes and the challenges of transitioning from a salesperson to a sales leader.

Sales 162
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The Art of Mastering the Sales Conversation: Unlocking Success in a Competitive Market

Iannarino

In the past couple of weeks of sales kickoffs, I have come to realize that sales organizations don't spend time talking about sales. Naturally, they talk about opportunities and pipelines and what must happen for the client to buy from the salesperson. Even though most sales organizations should know better, they still talk about their solutions, as if that is what the buyer wants.

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Do Your Customers Feel Heard?

Partners in Excellence

We are driven to pitch our products and solutions. Our questioning and discovery strategies each have an agenda, we seek answers that enable us to pitch. We have presentations focusing on us, our products, our companies and how great we are. We have closing strategies focused on getting the order. Somehow, our customers are lost in the process. They don’t feel heard.

Customers 146
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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Gambling 135
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Bridging the Generational Gap

Sales Pop!

John recently had the pleasure of interviewing Kira Wissman , a seasoned manager with a diverse team. Our conversation revolved around the challenges of motivating employees and achieving engagement and loyalty across different generations in the workforce. Here are some of the key insights from our discussion. The Challenge of Generational Differences One of the main topics we delved into was the challenge of engaging employees from different generations.

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The Importance of Long-Form Content in a Post Post Literate Society: Why Short-Form Isn't Enough

Iannarino

The Importance of Long-Form Content in a Post–Post-Literate Society: Why Short-Form Isn't Enough You and I are supposed to be consuming short-form content on social platforms. We are pushed to hit the dopamine pipe that is reels, stories, and TikToks. I know this because every day, unemployed people try to hustle me into creating short-form content, promising that my YouTube channel will grow faster.

Sales 221
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Settling For What We Get, Rather Than Getting What We Want……

Partners in Excellence

I read a fascinating article about the response rates for a variety of outbound email prospecting techniques. The author, with a client, had tested 8 techniques to pitch their solutions. The response rates were anywhere between 0.29% and 1.25%. The sample sizes was 200K, which is significant. The argument the author was making was the technique that produced 1.25% was the best approach (which aligned with what they sold).

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EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.

Service 135
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Report: OpenAI working on web search product

Search Engine Land

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

Product 134
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Strategies to Enhance B2B Sales Performance Amidst Modern Challenges

Iannarino

Every sales leader and sales manager wants their teams to hit their goals and reach their targets. But selling has never been particularly easy, and in the current state of B2B sales, it’s even harder. Much of how we sell today makes it more difficult for salespeople to sell effectively.

B2B 219
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“Give Your Best Leads To Your Top Performers!”

Partners in Excellence

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” The rationale they provide goes something like: “If your top performers have win rates 2X more than the average for the rest of your sales team, then giving them your best leads will drive 2X yield over giving them to others!

Start-ups 144
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Selling Beyond the Sales Team: How a Cross-Functional Approach Improves Execution

Force Management

In today's highly competitive market, it's no longer enough for a sales organization to differentiate itself solely based on its offering. The most successful companies today are those that create differentiation in their initial sales process and the customer’s journey. That level of execution requires that leaders enable every customer-facing team and role to be fluent in a unified sales message, strategy, and execution.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Key Benefits Of Outsourcing Product Engineering Services

Sales Pop!

In today’s intensely competitive global marketplace, companies consistently seek ways to improve efficiency, expedite product development, and uphold their competitive edge. With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

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Maximizing Impact with AI: Navigating the Future of Content Creation and Analysis

Iannarino

For fourteen years, I have written and published a daily post. When I started, I wrote long posts that were poorly edited, but contained important ideas and strategies. Later, I started to write 500-word posts, as I was trying to make it easier for the reader to read my work during their busy day. For some number of years now, I have crafted a daily post of roughly 1,000 words.

Product 200
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Are You a V1.0 Seller In a V3.7 World

Partners in Excellence

I had a frustrating evening. My mom has a very old Iphone. She wanted to get some new apps, but was struggling to get them on her phone. Normally, she can install these apps with no problems, but she needed help. I found the apps in the App store, clicked on “Get” and nothing happened. Eventually, I figured it out. She was on IOS 13 (she has a very old phone) and the apps needed a minimum of IOS 15.

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64% of You Are Growing Your Sales Teams in 2024

SaaStr

So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. But now everyone is focused on getting more and more efficient. To $300k-$400k+ per employee at scale. So cuts continue. But don’t the headlines obscure what’s really happening, because they tend to shout out quieter trends.

Sales 128
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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7 Creative Ways to Bring in More Sales Online

Sales Pop!

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? Instagram gurus and big-shot entrepreneurs will tell you the basic textbook and what not. Sure, that worked when there were only a few reliable online stores for the audience.

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5 Consultative Selling Magic Tricks for Mastering B2B Sales Success

Iannarino

The most consultative salespeople feel different from other sales reps. Much of what they do looks like a magic trick to their prospects and clients. The difference between the consultative salesperson and others is that the consultative salesperson knows much about the client without having to ask the questions that the average salesperson asks. There are five magic tricks that impress their prospects and clients.

Consult 170
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Google hits back at IAB Tech Lab Privacy Sandbox assessment

Martech

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response was attached, Google said: “(T)he analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. With no more funding coming, and growth way down. So can you pay less these days?

Growth 128
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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The SEO Techniques Your Vape Business Can Benefit From Using

Sales Pop!

The vaping industry can be a difficult one to crack when it comes to SEO. To make sure that you can get your business up to the top of Google rankings and that you can secure its success, here are some of the top search engine optimization techniques that you should try and that your business could benefit from in 2024 and beyond. Create Great Content There is no point in producing generic and plagiarized content for your company.

Technique 130
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6 Amazon marketing strategies to implement in 2024

Search Engine Land

Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They want customers to continue buying.

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How to do an AI implementation for your marketing team

Martech

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services.

Education 126
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7 Things to Do When You’re Struggling

SaaStr

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. Get help & upgrade the team. This is the #1 thing you can do to move the needle. Don’t be ashamed to ask for help. Especially if you are struggling.

Growth 128
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten