Anthony Cole Training
SEPTEMBER 13, 2024
If your goal is to retain and expand relationships, it is important to create a consistent and remarkable experience for your customers, clients, and potential clients. If you are not providing a superior experience, your clients might start asking, “ Then, who will?
Iannarino
SEPTEMBER 11, 2024
Discover why letting go of early qualification methods can open doors to valuable sales opportunities and long-lasting client relationships.
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Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Salesforce
SEPTEMBER 12, 2024
As we count down the days until Dreamforce ‘24 , the excitement is building with over 1,000 breakout sessions to explore! As Sept. 17-19 fast approaches, you might be asking yourself–where do I even begin? Well, not to worry! We created this Dreamforce Security Guide to help you navigate your jam-packed agenda. Whether you’re a first-time attendee or a seasoned Double Ranger, there’s something for everyone to look forward to.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
SEPTEMBER 11, 2024
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic. Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO au
Iannarino
SEPTEMBER 13, 2024
I was talking to a group of people today about productivity, and we discussed what to do to produce better results. As I was talking to them, I thought back to how I learned a lot about my own productivity.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
SEPTEMBER 11, 2024
Ask yourself a question, “Are you taking your people where they want/need to be taken?” Too often, we tend to focus on where we need to go/what we want to accomplish, but we fail in engaging our people as effectively, taking them where they need to be taken. Recently, I’ve had a fascinating experience working with a very high potential CRO.
Understanding the Sales Force
SEPTEMBER 8, 2024
Sunday, when the Priest was giving his sermon he said they (the Priests) compare mass attendance at the end of each weekend. He said since everyone has returned from their summer vacations, Saturday night mass was full, the two earlier Sunday masses were full and this mass was full. My wife and I looked around and it seemed to us that the church was a bit more than half full.
Iannarino
SEPTEMBER 9, 2024
Are you struggling to stay productive and achieve your goals? Discover the two powerful ways to stay on track and crush your tasks, even when motivation is low.
Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
SEPTEMBER 13, 2024
There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers and artists at their beck and call to create this image for them. But what about the rest of us? Some of us will head over to Google Images despite our better judgment.
Partners in Excellence
SEPTEMBER 10, 2024
We seem to be wired to react and respond. When we encounter a problem, we immediately jump on it doing what we can do to correct it, getting back on course. It seems like a game of business/selling “whack a mole.” A problem pops up here, we put a fix in place, another one appears somewhere else, we fix that, another pops up… We move from problem to problem, “whacking” them, only to have more pop up elsewhere.
Iannarino
SEPTEMBER 10, 2024
In politics, as in sales, the art of persuasion determines who wins and who loses.
Martech
SEPTEMBER 12, 2024
The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
SEPTEMBER 11, 2024
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google said. “We know that many people, including those in the research community, value being able to see previous versions of webpages when available.
SaaStr
SEPTEMBER 8, 2024
So just as supply chain logistics juggernaut Flexport was beginning to scale, founder CEO Ryan Petersen came to SaaStr Annual to share his top lessons — and mistakes. And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If you are not familiar with Flexport, they are a licensed customs brokerage and freight forwarder built around a modern web application that helps brands move products around the world.
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Search Engine Land
SEPTEMBER 12, 2024
With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.
Salesforce
SEPTEMBER 9, 2024
Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. But many FSIs are held back by data silos and integration challenges.
SaaStr
SEPTEMBER 7, 2024
So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. Now … that sounds niche, and it sounds crowded. And it is. There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. And yet, today Mangomint is at eight figures in ARR, growing 100%+, with 110% NRR from SMBs.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
SEPTEMBER 13, 2024
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, or make informed decisions on ad spend.
Sales Hacker
SEPTEMBER 10, 2024
Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.
SaaStr
SEPTEMBER 12, 2024
So Carta has some of its latest data on VC performance and it’s pretty interesting: There’s a lot going on this chart but let me break it down from a founder perspective: The median 2017 fund is 7 years into a 10-14 lifetime — and is sitting at 1.8x “TVPI” But it’s not quite that good. Because that’s before fees and expenses.
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Search Engine Land
SEPTEMBER 9, 2024
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search.
G2
SEPTEMBER 8, 2024
More than one billion websites exist today. They deliver content to us across multiple devices using content management systems (CMSs). WordPress accounts for nearly half of websites, making it the most popular CMS on the market.
SaaStr
SEPTEMBER 10, 2024
So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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