Sat.May 20, 2023 - Fri.May 26, 2023

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The Problem with Prospecting Metrics

Iannarino

No sales leader will dispute that prospecting is critically important to generating new deals and net new revenue. Many sales leaders and sales managers worry their teams are not doing enough prospecting to achieve their sales goals and sales objectives.

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How to convince leadership why they can’t ignore SEO

Search Engine Land

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” Some things never change. It’s not the company leadership’s fault.

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Sales Reps Really Do Have to Close 4x-5x What They Take Home, and More: Iconiq’s Sales Compensation Guide

SaaStr

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. It’s very detailed and oriented more toward growth-stage scale-ups — but it’s excellent. Everyone should have a read. I didn’t so much learn from it as confirm — confirm things I’ve seen, known, and put into practice, and seen it confirmed across many SaaS startups.

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Why Sales Leaders Must Prioritize Sales Effectiveness

Iannarino

Many sales leaders believe that they will achieve their sales goals by increasing the number of new opportunities their sales team creates. The reason they demand more opportunities is because they know their sales reps will lose deals. However, demanding more coverage in the pipeline is a sign that the sales force has a low average win rate.

Sales 276
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to build a customer journey orchestration strategy

Martech

Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.

Customers 133
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What is the First Mega-Threat to the Sales Industry?

Sales Pop!

Our last article introduced a new series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Now, let’s look at the first mega-threat—which deals with the salespeople themselves. Mega-Changes While researching this article, I turned back to an excellent book that was popular when I first brought my business to the U.S. from Austria a little less than 11

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8 Advanced Selling Techniques to Master in 2023 (+ Expert Insights)

Iannarino

Are you tired of using the same old sales techniques that fail to close deals and bring in new clients?

Technique 276
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Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum

SaaStr

Have a strong M&A offer? Not sure what to do? Look at this pic or a similar one Do you want it? If so, say No If not? Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer.

Sell 144
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Selling Requires Experimentation to Find the Best Approach for You

Sales Pop!

The underlying theme of a career search or job is showing you enjoy your work and encouraging others to see the positive. Spontaneity demonstrates that we are listening fully, and that interest lies ahead for taking thought to the next level for the benefit of all. Moreover, it makes our encounters more joyful. There were days I couldn’t believe I was earning commission for having fun-filled conversations with my clientele.

Sell 222
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The Biggest Lever in Sales

Membrain

What is the biggest lever in sales? The one thing you can upgrade to have the greatest impact on your win rates, deal size, sales cycles, and overall performance?

Sales 138
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Capture Mindshare

Iannarino

In recent posts here, I have suggested that success in sales is going to require professional expertise. As the uncertainty in our environment increases, buyers and decision-makers are hesitant to make changes that would improve their results, worrying they might make things worse.

Sales 271
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Discovering And Qualifying Is Not Just For Sellers

Partners in Excellence

Discovery and qualifying are critical to sellers. We use discovery to understand the customer’s needs, problems, requirements. We use discovery to understand the capabilities they seek in looking at solutions. We use discovery to understand their budgets, the alternatives they are considering, their knowledge of and interest in us, how they will make the decision, and when.

Education 133
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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition. What is Sales Enablement?

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Jacco Van Der Kooij , the founder and Managing Partner of Winning by Design. They delve into the various aspects of successful SaaS sales teams and businesses.

Sales 133
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Cold Outreach As It Is Practiced Today Is Dead

Iannarino

Social selling promised sales organizations they would no longer need to make cold calls to create new opportunities. When this turned out to be false, many sales organizations turned to inbound marketing to fill their B2B sales pipeline.

Cold Call 266
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5 Interesting Learnings from Monday.com at $640,000,000 in ARR

SaaStr

So it’s tougher out there for many of us, but many Cloud and SaaS leaders are still growing at epic rates, even if not quite at the torrid rates of 2021. SaaStr favorite Monday.com is one of them. It’s crossed $640,000,000 in ARR, growing a stunning 50%! Wow. 5 Interesting Learnings: #1. $50k+ Customers (Their “Enterprise” Customers) Are Growing the Fastest, at 75%.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It’s the most important metric to a Chief Pipeline Officer. What is it? Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation.

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Revolutionize Your Employee Training Programs With AI

Sales Pop!

The key to any successful business lies in having an effective and efficient employee training program. Without one, employees would not be able to develop the skills needed for their positions, resulting in decreased performance and productivity. Luckily, there is now a way to revolutionize your employee training programs with artificial intelligence (AI).

Education 130
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Things That Are Not Your Fault But Are Your Responsibility

Iannarino

Something that helps you to be a good leader is to believe everything is your fault. A few days ago, there was a LinkedIn post about a CEO who fired 100 salespeople because they failed to hit their targets. My question was, “Why were the 100 salespeople allowed to fail?” This is evidence that the CEO and the sales management were checked out.

Sales 246
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5 critical leadership skills every marketing ops pro needs

Martech

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

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ChatGPT As A Seller! See ChatGPT Pitch!

Partners in Excellence

Warning: There is no redeeming value to this post. Call it Friday musing or Fun and Games with AI. It does provide a warning for many of us blindly jumping on the ChatGPT bandwagon, it does make many very obvious errors and struggles to understand them. I continue to discover new things to challenge ChatGPT with. I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills.

Pitch 127
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What’s Really Different in SaaS in 2023

SaaStr

I can be slow sometimes, but it’s taken me a while to understand what’s >different< in SaaS in 2023 Budgets are tighter, but SaaS is still growing, folks are still buying more software than ever Here’s what’s different: 2023 is the first time SaaS itself got harder since 2005 SaaS has never been truly easy outside of a window from mid-2020 to late 2021 But every year, it got easier and easier.

Sales 127
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Soft Skills Training for Sales Team: 7 Top Skills (+ Programs to Train Them)

Iannarino

“You can’t learn to be good at sales, it’s just something you’re naturally good at.

Sales 240
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Why Deals Get Stuck in the Sales Pipeline and What to Do About it

Understanding the Sales Force

My wife chose some beautiful new shrubs and flowers and I was digging the holes to plant them in the garden. The largest shrub required the largest hole and it was to be placed in an area of the garden that I knew was quite rocky. Sure enough, after just three shovel fulls of dirt, I hit rock and it was bigger than both my shovel and the hole. I was stuck.

Pipeline 125
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Finding The Pain

Partners in Excellence

For decades, sellers have been instructed to “find the pain!” We’ve been trained, almost like doctors, to diagnose our customers’ pains; “Does it hurt here? What about when I do this? How often do you experience it? Is it most severe after a poor earnings report? Once we and the customers have diagnosed the pain, we prescribe a solution.

Customers 126
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3 steps to make AI work for you

Martech

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Google Search of today won’t exist in 10 years, says DeepMind co-founder

Search Engine Land

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman , cofounder of DeepMind (which Google bought in 2014 ), in an interview on the No Priors Podcast. Why we care. ChatGPT , the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search.

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6 B2B Sales Strategies to Stay Ahead and Win More Customers

G2

Personalizing your B2B sales strategy connects you with your customers and drives better sales. It helps you stand out from the crowd and earn better customer loyalty.

B2B 119
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Connections Or Connection?

Partners in Excellence

Daily, I get connection requests from all sorts of people. There are those that promise to bring us 100s of qualified leads if we connect, then buy. There are those that say we have common businesses and interests, but nothing in their profile shows me where that commonality is–and they have never bothered to look at my profile. And there are a lot of genuine connection requests with intriguing people.

Trust 126
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Who’s Doing Well This Week: Dynatrace, HubSpot, Atlassian, Monday and More

SaaStr

So I wanted to do a little weekly look at who in SaaS and Cloud is doing well. These are tougher times for almost everyone than the Go Go Days of 2021. Budgets are being scrutinized, and even the best are growing more slowly in many cases. But many are still doing well — as Cloud and SaaS spend continues to hit record levels. So a quick look at who’s doing well this week: #1.

Growth 118
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten