Sat.May 20, 2023 - Fri.May 26, 2023

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The Problem with Prospecting Metrics

Iannarino

No sales leader will dispute that prospecting is critically important to generating new deals and net new revenue. Many sales leaders and sales managers worry their teams are not doing enough prospecting to achieve their sales goals and sales objectives.

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How to convince leadership why they can’t ignore SEO

Search Engine Land

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” Some things never change. It’s not the company leadership’s fault.

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Trending Sources

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Sales Reps Really Do Have to Close 4x-5x What They Take Home, and More: Iconiq’s Sales Compensation Guide

SaaStr

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. It’s very detailed and oriented more toward growth-stage scale-ups — but it’s excellent. Everyone should have a read. I didn’t so much learn from it as confirm — confirm things I’ve seen, known, and put into practice, and seen it confirmed across many SaaS startups.

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Why Sales Leaders Must Prioritize Sales Effectiveness

Iannarino

Many sales leaders believe that they will achieve their sales goals by increasing the number of new opportunities their sales team creates. The reason they demand more opportunities is because they know their sales reps will lose deals. However, demanding more coverage in the pipeline is a sign that the sales force has a low average win rate.

Sales 268
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to build a customer journey orchestration strategy

Martech

Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.

Customers 137
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I Would Sell More and Increase Sales If Only I Would.

Anthony Cole Training

In this blog post, we present a question that may force you to look yourself in the mirror and ask, "What can I do better as a salesperson to increase my sales in 2023 and beyond?

Sell 212

More Trending

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8 Advanced Selling Techniques to Master in 2023 (+ Expert Insights)

Iannarino

Are you tired of using the same old sales techniques that fail to close deals and bring in new clients?

Technique 266
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The Biggest Lever in Sales

Membrain

What is the biggest lever in sales? The one thing you can upgrade to have the greatest impact on your win rates, deal size, sales cycles, and overall performance?

Sales 137
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Discovering And Qualifying Is Not Just For Sellers

Partners in Excellence

Discovery and qualifying are critical to sellers. We use discovery to understand the customer’s needs, problems, requirements. We use discovery to understand the capabilities they seek in looking at solutions. We use discovery to understand their budgets, the alternatives they are considering, their knowledge of and interest in us, how they will make the decision, and when.

Education 133
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5 critical leadership skills every marketing ops pro needs

Martech

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Capture Mindshare

Iannarino

In recent posts here, I have suggested that success in sales is going to require professional expertise. As the uncertainty in our environment increases, buyers and decision-makers are hesitant to make changes that would improve their results, worrying they might make things worse.

Sales 253
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Jacco Van Der Kooij , the founder and Managing Partner of Winning by Design. They delve into the various aspects of successful SaaS sales teams and businesses.

Sales 132
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5 Interesting Learnings from Monday.com at $640,000,000 in ARR

SaaStr

So it’s tougher out there for many of us, but many Cloud and SaaS leaders are still growing at epic rates, even if not quite at the torrid rates of 2021. SaaStr favorite Monday.com is one of them. It’s crossed $640,000,000 in ARR, growing a stunning 50%! Wow. 5 Interesting Learnings: #1. $50k+ Customers (Their “Enterprise” Customers) Are Growing the Fastest, at 75%.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It’s the most important metric to a Chief Pipeline Officer. What is it? Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Cold Outreach As It Is Practiced Today Is Dead

Iannarino

Social selling promised sales organizations they would no longer need to make cold calls to create new opportunities. When this turned out to be false, many sales organizations turned to inbound marketing to fill their B2B sales pipeline.

Cold Call 243
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3 steps to make AI work for you

Martech

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.

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Finding The Pain

Partners in Excellence

For decades, sellers have been instructed to “find the pain!” We’ve been trained, almost like doctors, to diagnose our customers’ pains; “Does it hurt here? What about when I do this? How often do you experience it? Is it most severe after a poor earnings report? Once we and the customers have diagnosed the pain, we prescribe a solution.

Customers 128
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Why Deals Get Stuck in the Sales Pipeline and What to Do About it

Understanding the Sales Force

My wife chose some beautiful new shrubs and flowers and I was digging the holes to plant them in the garden. The largest shrub required the largest hole and it was to be placed in an area of the garden that I knew was quite rocky. Sure enough, after just three shovel fulls of dirt, I hit rock and it was bigger than both my shovel and the hole. I was stuck.

Pipeline 127
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Things That Are Not Your Fault But Are Your Responsibility

Iannarino

Something that helps you to be a good leader is to believe everything is your fault. A few days ago, there was a LinkedIn post about a CEO who fired 100 salespeople because they failed to hit their targets. My question was, “Why were the 100 salespeople allowed to fail?” This is evidence that the CEO and the sales management were checked out.

Sales 221
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What’s Really Different in SaaS in 2023

SaaStr

I can be slow sometimes, but it’s taken me a while to understand what’s >different< in SaaS in 2023 Budgets are tighter, but SaaS is still growing, folks are still buying more software than ever Here’s what’s different: 2023 is the first time SaaS itself got harder since 2005 SaaS has never been truly easy outside of a window from mid-2020 to late 2021 But every year, it got easier and easier.

Sales 124
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ChatGPT As A Seller! See ChatGPT Pitch!

Partners in Excellence

Warning: There is no redeeming value to this post. Call it Friday musing or Fun and Games with AI. It does provide a warning for many of us blindly jumping on the ChatGPT bandwagon, it does make many very obvious errors and struggles to understand them. I continue to discover new things to challenge ChatGPT with. I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills.

Pitch 127
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Marketers under pressure to cut martech spend

Martech

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Soft Skills Training for Sales Team: 7 Top Skills (+ Programs to Train Them)

Iannarino

“You can’t learn to be good at sales, it’s just something you’re naturally good at.

Sales 216
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Google Search of today won’t exist in 10 years, says DeepMind co-founder

Search Engine Land

Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman , cofounder of DeepMind (which Google bought in 2014 ), in an interview on the No Priors Podcast. Why we care. ChatGPT , the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search.

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Connections Or Connection?

Partners in Excellence

Daily, I get connection requests from all sorts of people. There are those that promise to bring us 100s of qualified leads if we connect, then buy. There are those that say we have common businesses and interests, but nothing in their profile shows me where that commonality is–and they have never bothered to look at my profile. And there are a lot of genuine connection requests with intriguing people.

Trust 126
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What inflation’s cultural impact means for marketing

Martech

When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, there are subtler cultural consequences too. That’s something marketers need to understand. Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. “It’s important to think about the idea that there’s more happening with inflation than just economic i

Price 119
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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6 B2B Sales Strategies to Stay Ahead and Win More Customers

G2

Personalizing your B2B sales strategy connects you with your customers and drives better sales. It helps you stand out from the crowd and earn better customer loyalty.

B2B 119
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Who’s Doing Well This Week: Dynatrace, HubSpot, Atlassian, Monday and More

SaaStr

So I wanted to do a little weekly look at who in SaaS and Cloud is doing well. These are tougher times for almost everyone than the Go Go Days of 2021. Budgets are being scrutinized, and even the best are growing more slowly in many cases. But many are still doing well — as Cloud and SaaS spend continues to hit record levels. So a quick look at who’s doing well this week: #1.

Growth 117
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The Illusion Of A Shortcut

Partners in Excellence

It seems to be human nature to constantly search for shortcuts–or hacks. I’m constantly looking for shortcuts. I explore, “How can I get this done in less time? How can I create this outcome with less work?” A favorite book from years ago was Tim Ferris, “The 4 Day Workweek,” was filled with ideas and shortcuts for all sorts of things.

Process 120
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Oracle subtracts social sharing tool AddThis

Martech

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31.

Service 116
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.