Anthony Cole Training
FEBRUARY 2, 2021
The pandemic has caused fewer face to face meetings, and many salespeople have yet to make the pivot (successfully) to virtual relationship building. In this article, we cover the impact and importance of speaking your prospects "love language" when setting a meeting and engaging them further in conversation.
Partners in Excellence
FEBRUARY 3, 2021
There are a lot of sales people focused on convincing their customers. Somehow they believe they can make their customers buy, make them choose them, if only they do the right job in convincing the customer. All sorts of techniques are used to try to convince the customer. It may be overwhelming them with information and data supporting what you are trying to convince people to do.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
FEBRUARY 3, 2021
In today’s competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale. Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role.
Force Management
FEBRUARY 4, 2021
Our January episodes aimed to help sales teams start the year right. Each episode shares insights sales reps, managers and leaders can use to make an immediate impact on the pipeline. Listen, and share with your sales teams to support them in driving better numbers right away this year. Find each episode on your favorite podcast player, so you can easily download, listen and share.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Anthony Cole Training
FEBRUARY 4, 2021
How important is it that your new hire be able to identify a prospect's compelling reason to make a change or the resources they have set aside to fix their business problem? Our guess is probably pretty important. In the 4th article of our series Hiring No Assembly Required Salespeople , we discuss the questions you must ask yourself of a candidate's skills and what critical selling competencies you must look for before making a hiring decision.
Engage Selling
FEBRUARY 5, 2021
Creating and maintaining a high-growth, high-profit business in your marketplace—one where sellers, leaders, and customers all thrive—is essential. That’s why, for many years, I’ve advocated putting value-based selling at the centre of your work. Understand, however, that selling from a … Read More » The post Value-Based Selling: Tangible vs.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
FEBRUARY 3, 2021
For many sales organizations, Salesforce is the technology sun around which the entire sales system orbits. If this is working out great for you, your sales effectiveness is world-class, and the cost of technology per employee shows a solid ROI, then you can skip this article.
SaaStr
FEBRUARY 1, 2021
One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. You never go to them. And they seem like something you do, well, later. When you are bigger. But I’d challenge that thinking with one simple rule: if even 2 qualified prospects and/or 2 existing customers come to a webinar, that’s great.
Partners in Excellence
FEBRUARY 5, 2021
Increasingly, we are learning the key to our success, as sales people, is to be helpful. Too often, however, what we intend as “help,” actually isn’t helpful. Recently, I was sitting in on a call (it’s easy to do that on Zoom, these days). The customer was looking at an IT solution. It was a very complex tool, the customer had some understanding of the area–but not nearly the depth of knowledge the sales team from my client.
Heinz Marketing
FEBRUARY 4, 2021
By Matt Heinz , President of Heinz Marketing. I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. I’m always happy to talk more about conversion rates, more about math marketing, more about predictable pipeline.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Membrain
JANUARY 31, 2021
I'm going to share the story of a real salesperson and his current, real opportunity, but change the names of everyone involved. I hear stories like this every day but this particular one happens way too often.
SaaStr
JANUARY 30, 2021
So ServiceNow for many of us is a SaaS company we’ve sort of heard of, but don’t know that much about. There’s a reason. They just crossed 1,100+ $1m ACV customers! Now that’s enterprise! So you probably don’t use ServiceNow yourself to track your IT and other assets. But bigger customers sure do. And ServiceNow has now joined Salesforce, Shopify and Zoom at another SaaS leader worth a stunning $100 Billion (!).
Sales Hacker
FEBRUARY 5, 2021
You are in trouble if you’re trying to hack sales — unless you lay a foundation first. When we say hacking, we mean trying to figure out loopholes and tricks and ways around doing the hard work. The hard work that every company and every sales leader needs to do cannot be hacked. Sure, you can buy some tools and lead lists and send out thousands of emails, but that won’t get you very far.
Heinz Marketing
FEBRUARY 3, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. There are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. If you’ve ever seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic , you’ll agree with me. In 2015 there were around 2,000 martech solutions and in 2021 there are 8,000!
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The 5% Institute
FEBRUARY 5, 2021
In this article, we’ll unpack sales resistance – what it means, why it happens, and more importantly – overcoming sales resistance. Sales resistance is something you’ll experience as a Business Owners or Sales Professional when selling your products or services. Read on to learn more. Sales Resistance – Your Ultimate Guide. What Is Sales Resistance?
SaaStr
JANUARY 30, 2021
One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. Second Timers know. They often hire a VP of Demand Gen Marketing even before they have their first paying customers. Those are two extremes in my experience. Most of us can’t afford to hire a VPM 12 months before we have our first customer, and we can’t survive through 10 sales reps without one.
RAIN Group
FEBRUARY 3, 2021
Virtual meetings are now part of our everyday reality. Even in situations where you’re able to meet with some folks in person, you’re still likely to face a high number of virtual meetings on your calendar. This isn’t going to change any time soon. The way the world does business has shifted drastically in light of the pandemic. Even when it’s safe to do so, we’re likely to see many people continuing to work remotely because technology and processes have been put in place to make it a viable lon
Heinz Marketing
JANUARY 30, 2021
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What qualities lead to organizational resiliency? Organizational resilience is more important than ever in the wake of the COVID-19 pandemic.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Gong.io
FEBRUARY 4, 2021
This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Follow me to read upcoming research. Not enough time. . Don’t know where to start. . How do I even know it’s working? Most coaches struggle with those worries.
SaaStr
FEBRUARY 4, 2021
One of the very first SaaStr presentations ever was How to Hire a Great VP Sales (And Not Screw It Up). The content of the presentation will be familiar to most SaaStr readers, though I’ve embedded it above as well. What was new was some of the anecdotes that came out of my talk. One was how my First Real VP of Sales Doubled Our Net New Revenue in 90 days.
Sales Hacker
JANUARY 31, 2021
If you’re getting all the responses you’ll ever need on the first cold email you send to prospects, let me know. You’re a walking, talking miracle-worker! But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses.
Sandler Training
FEBRUARY 5, 2021
Ask any sales leader whether they want to build a high-performing team, and the immediate answer will be “Yes.” But what are the specific best practices that support this goal? Here are three that we have seen in organizations that are thriving in 2021. The post Building A High-Performance Sales Team appeared first on Sandler Training.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A Sales Guy
FEBRUARY 1, 2021
This is not a pleasant post, so I’m just gonna get right to it. I believe in risk. I’m a fan of swinging for the fences and going big. It’s for this reason I contracted Chamber Media to do a “viral ad” for A Sales Guy. I was impressed with a few of their ads I had seen on Facebook. They were funny, engaging, and memorable.
SaaStr
FEBRUARY 5, 2021
Would you still hire them if they hadn't last worked at [insert logo here]? Honestly? If you aren't 100% sure, slow it down. — Jason BeKind Lemkin (@jasonlk) February 5, 2021. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base. You’ll be very tempted to hire someone with a seemingly magical rolodex.
Sales Hacker
FEBRUARY 3, 2021
Pitching a complicated industry-specific SaaS is like the Olympics in sales. In the era of social media and fast-paced content consumption, the most valuable asset is time. Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo.
Sandler Training
FEBRUARY 5, 2021
Humans are either open or close minded to any suggestion. Once the mind is closed its nigh impossible to open it back up again until that person wants to re-open their mind. The post How to Succeed When A Client Leaves appeared first on Sandler Training.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Engage Selling
FEBRUARY 5, 2021
Good help is hard to find? Not necessarily. A potentially untapped talent source may be right under your nose. Job sites, referrals, social media postings—there are and endless number of ways to spread the word about your openings for new … Read More » The post A Potentially Untapped Talent Source first appeared on The Sales Leader.
SaaStr
JANUARY 31, 2021
The time is probably going to come when you have to build a sales team in SaaS. It may be Day 1 if you have plenty of capital and are selling to large enterprises. It may be X months down the road, once you close a few deals of large enough size ($x,000 ACV) to justify hiring a sales rep. It might be a few years down the road, like DropBox or Slack, when you decided to add a corporate/enterprise edition to your freemium app.
Sales Hacker
FEBRUARY 2, 2021
Before we dive into sales cycle management, let’s first focus on what a sales cycle is and the sales cycle steps. What Is a Sales Cycle? A sales cycle is a term used to describe the sales process steps, beginning when a sales rep identifies a potential customer to follow up after closing the sale. To put it simply, a sales cycle is the journey a potential client embarks on that begins when they develop an interest in a product to when they make a purchase.
Predictable Revenue
FEBRUARY 4, 2021
Erik is a highly sought-after thought leader in the world of digital marketing and entrepreneurship. In this episode, he teaches us how to write a concise value proposition that travels through word of mouth without you spending a cent. The post How to Create a Value Proposition appeared first on Predictable Revenue.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Expert insights. Personalized for you.
223 
Let's personalize your content