Sat.Jan 30, 2021 - Fri.Feb 05, 2021

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The Terrible Twos: Getting Your Prospects Attention

Anthony Cole Training

The pandemic has caused fewer face to face meetings, and many salespeople have yet to make the pivot (successfully) to virtual relationship building. In this article, we cover the impact and importance of speaking your prospects "love language" when setting a meeting and engaging them further in conversation.

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Our Latest Podcasts: Hit Benchmarks Early This Year

Force Management

Our January episodes aimed to help sales teams start the year right. Each episode shares insights sales reps, managers and leaders can use to make an immediate impact on the pipeline. Listen, and share with your sales teams to support them in driving better numbers right away this year. Find each episode on your favorite podcast player, so you can easily download, listen and share.

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Market Positioning: The Keys To Getting It Right

ConversionXL

In today’s competitive environment, having a great product or service is table stakes for building a profitable and successful business at scale. Many companies, after all, have great products but struggle to keep the lights on. While many factors ultimately determine whether a business thrives or shutters, your market positioning strategy plays a critical role.

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Value-Based Selling: Tangible vs. Intangible

Engage Selling

Creating and maintaining a high-growth, high-profit business in your marketplace—one where sellers, leaders, and customers all thrive—is essential. That’s why, for many years, I’ve advocated putting value-based selling at the centre of your work. Understand, however, that selling from a … Read More » The post Value-Based Selling: Tangible vs.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Some Assembly Required Hiring

Anthony Cole Training

How important is it that your new hire be able to identify a prospect's compelling reason to make a change or the resources they have set aside to fix their business problem? Our guess is probably pretty important. In the 4th article of our series Hiring No Assembly Required Salespeople , we discuss the questions you must ask yourself of a candidate's skills and what critical selling competencies you must look for before making a hiring decision.

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Unlock the Power of Your Mind-to-Mouth Connection

SalesProInsider

What you believe, you can achieve. What a powerful quote by Mary Kay Ash. And yet we need to check our beliefs – our mindset – and how that mindset comes out of our mouth. I call that the mind and mouth connection. Inspiration or Barrier? While this is an inspirational quote, our beliefs can also be the barrier if we’re not careful about what we say.

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Can You Actually Convince Your Customers?

Partners in Excellence

There are a lot of sales people focused on convincing their customers. Somehow they believe they can make their customers buy, make them choose them, if only they do the right job in convincing the customer. All sorts of techniques are used to try to convince the customer. It may be overwhelming them with information and data supporting what you are trying to convince people to do.

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The Seven (New) Habits of Successful Marketers in 2021

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. I’m always happy to talk more about conversion rates, more about math marketing, more about predictable pipeline.

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I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

SaaStr

One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. Second Timers know. They often hire a VP of Demand Gen Marketing even before they have their first paying customers. Those are two extremes in my experience. Most of us can’t afford to hire a VPM 12 months before we have our first customer, and we can’t survive through 10 sales reps without one.

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The $225,000 Selling Mistake Most Salespeople Make

Membrain

I'm going to share the story of a real salesperson and his current, real opportunity, but change the names of everyone involved. I hear stories like this every day but this particular one happens way too often.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Coaching wins championships. Here’s how to become a legendary sales coach with data.

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Follow me to read upcoming research. Not enough time. . Don’t know where to start. . How do I even know it’s working? Most coaches struggle with those worries.

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The B2B Marketer’s Quick Start Guide: Introduction

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. There are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. If you’ve ever seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic , you’ll agree with me. In 2015 there were around 2,000 martech solutions and in 2021 there are 8,000!

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How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t Magic.

SaaStr

One of the very first SaaStr presentations ever was How to Hire a Great VP Sales (And Not Screw It Up). The content of the presentation will be familiar to most SaaStr readers, though I’ve embedded it above as well. What was new was some of the anecdotes that came out of my talk. One was how my First Real VP of Sales Doubled Our Net New Revenue in 90 days.

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Chamber Media Wasted 50k Dollars of Our Money and Wanted More

A Sales Guy

This is not a pleasant post, so I’m just gonna get right to it. I believe in risk. I’m a fan of swinging for the fences and going big. It’s for this reason I contracted Chamber Media to do a “viral ad” for A Sales Guy. I was impressed with a few of their ads I had seen on Facebook. They were funny, engaging, and memorable.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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20 Virtual Sales Relationship-Building Tips

RAIN Group

Virtual meetings are now part of our everyday reality. Even in situations where you’re able to meet with some folks in person, you’re still likely to face a high number of virtual meetings on your calendar. This isn’t going to change any time soon. The way the world does business has shifted drastically in light of the pandemic. Even when it’s safe to do so, we’re likely to see many people continuing to work remotely because technology and processes have been put in place to make it a viable lon

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Sales Resistance – Your Ultimate Guide

The 5% Institute

In this article, we’ll unpack sales resistance – what it means, why it happens, and more importantly – overcoming sales resistance. Sales resistance is something you’ll experience as a Business Owners or Sales Professional when selling your products or services. Read on to learn more. Sales Resistance – Your Ultimate Guide. What Is Sales Resistance?

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5 Interesting Learnings From ServiceNow at $5 Billion in ARR

SaaStr

So ServiceNow for many of us is a SaaS company we’ve sort of heard of, but don’t know that much about. There’s a reason. They just crossed 1,100+ $1m ACV customers! Now that’s enterprise! So you probably don’t use ServiceNow yourself to track your IT and other assets. But bigger customers sure do. And ServiceNow has now joined Salesforce, Shopify and Zoom at another SaaS leader worth a stunning $100 Billion (!).

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B2B Reads: Clubhouse, RevOps, and Coffee Shops

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What qualities lead to organizational resiliency? Organizational resilience is more important than ever in the wake of the COVID-19 pandemic.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Building A High-Performance Sales Team

Sandler Training

Ask any sales leader whether they want to build a high-performing team, and the immediate answer will be “Yes.” But what are the specific best practices that support this goal? Here are three that we have seen in organizations that are thriving in 2021. The post Building A High-Performance Sales Team appeared first on Sandler Training.

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A Potentially Untapped Talent Source

Engage Selling

Good help is hard to find? Not necessarily. A potentially untapped talent source may be right under your nose. Job sites, referrals, social media postings—there are and endless number of ways to spread the word about your openings for new … Read More » The post A Potentially Untapped Talent Source first appeared on The Sales Leader.

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When You Hire Your First Sales Rep — Just Make Sure You Hire Two

SaaStr

The time is probably going to come when you have to build a sales team in SaaS. It may be Day 1 if you have plenty of capital and are selling to large enterprises. It may be X months down the road, once you close a few deals of large enough size ($x,000 ACV) to justify hiring a sales rep. It might be a few years down the road, like DropBox or Slack, when you decided to add a corporate/enterprise edition to your freemium app.

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Being Helpful To Customers

Partners in Excellence

Increasingly, we are learning the key to our success, as sales people, is to be helpful. Too often, however, what we intend as “help,” actually isn’t helpful. Recently, I was sitting in on a call (it’s easy to do that on Zoom, these days). The customer was looking at an IT solution. It was a very complex tool, the customer had some understanding of the area–but not nearly the depth of knowledge the sales team from my client.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Succeed When A Client Leaves

Sandler Training

Humans are either open or close minded to any suggestion. Once the mind is closed its nigh impossible to open it back up again until that person wants to re-open their mind. The post How to Succeed When A Client Leaves appeared first on Sandler Training.

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A Simple Guide on How to Pitch a Sophisticated SaaS Solution

Sales Hacker

Pitching a complicated industry-specific SaaS is like the Olympics in sales. In the era of social media and fast-paced content consumption, the most valuable asset is time. Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo.

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Field Sales: When Domain Expertise Can Help. Just Don’t Over-Index.

SaaStr

Would you still hire them if they hadn't last worked at [insert logo here]? Honestly? If you aren't 100% sure, slow it down. — Jason BeKind Lemkin (@jasonlk) February 5, 2021. Imagine you are selling a $100,000+ product and you yourself as CEO/founders have limited knowledge selling to the customer base. You’ll be very tempted to hire someone with a seemingly magical rolodex.

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How to Create a Value Proposition

Predictable Revenue

Erik is a highly sought-after thought leader in the world of digital marketing and entrepreneurship. In this episode, he teaches us how to write a concise value proposition that travels through word of mouth without you spending a cent. The post How to Create a Value Proposition appeared first on Predictable Revenue.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Crushed Your Number Last Year? Here's What You Should do Now

Force Management

Many of you had a killer year, despite its challenges. It may have been the best you’ve ever had as a sales organization and company. However, with any success, comes new challenges. Can you repeat the same success next year? How are you preparing to ensure the growth your sales organization has achieved doesn't stagnate?

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Don’t “Hack” Sales Unless You Know These 3 Things

Sales Hacker

You are in trouble if you’re trying to hack sales — unless you lay a foundation first. When we say hacking, we mean trying to figure out loopholes and tricks and ways around doing the hard work. The hard work that every company and every sales leader needs to do cannot be hacked. Sure, you can buy some tools and lead lists and send out thousands of emails, but that won’t get you very far.

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Webinars Almost Always Work

SaaStr

One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. You never go to them. And they seem like something you do, well, later. When you are bigger. But I’d challenge that thinking with one simple rule: if even 2 qualified prospects and/or 2 existing customers come to a webinar, that’s great.

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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

Rating: 7/10 See book on Amazon. High-level thoughts I thought I know the power of compound interest, but the example above painted it to me in a new way and got me thinking. Seven percent annual compound interest is actually a somewhat reasonable expectation for a return on investment even after being corrected for inflation. Charlie himself achieved a stable 15-20% compound returns with his partner Warren Buffett at Berkshire Hathaway, and he definitely is an authority to look up to if you&apo

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.