Sat.Jun 29, 2019 - Fri.Jul 05, 2019

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Fishing for Sales Prospects

Anthony Cole Training

Sales and marketing go hand-in-hand. Without leads, salespeople will have a hard time selling. Without marketing, salespeople will have a difficult time sharing their product and features with prospective clients.

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Cold Calling Never Went Out Of Style

Partners in Excellence

Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style… ” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed more. The reality is cold calling has never gone out of style. As you look at the performance of consistent top sales performers, you see they always have held themselves accountable for making sure they generated a sufficient number of opportunities to achieve

Cold Call 126
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte. When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all

UX 126
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Why Your Investment in Sales Tech Might Not Be Paying Off

Membrain

I was at a golf practice range the other day. I took a nice, easy swing, heard that ultra-satisfying “click”, and watched the ball travel straight downrange and land exactly where I intended it to. And for a moment, one brief, fleeting moment, I actually believed I was getting better at this game.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Give a Sales Presentation to Executives: 10 Essential Tips

Sales Hacker

The Executive Suite is considered one of the most challenging (and important) groups in an organization to sell to. It can be tough to get their attention, and once you do, giving a sales presentation to this experienced audience can also be tough. So how do you make sure your sales presentation is what stands out amid their sea of competing priorities?

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Learning From Failure

Partners in Excellence

None of us like to admit failure, we tend to want to celebrate our successes. We have a mindset that says, “Do more of what causes you to succeed!” I suppose it’s human nature to accentuate the positive, but I think it limits us, individually and organizationally. Success is not the strict opposite of failure. Focusing on why we succeed limits us to understanding a small subset of the opportunity.

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You made your Hydra, here's how to unmake it

Membrain

You know this scenario. You wanted to enable your sales team, so you purchased a CRM from a trusted vendor that promised you everything.

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3 Cold Email Mistakes That Ruin Sales Conversations

SalesFolk

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The New Virtual Handshake and How to Get It Right (Hint: It’s the Future of Sales)

Sales Hacker

When you think B2B sales, do you find you suddenly needing a nap? Does it bore you silly? I know it does me! That doesn’t bode well for the future of sales! I mean, think about it. The sales process today is about as exciting as standing in line at the post office: Pick up the phone. Say your pitch. Have your objections prepared. Convince the potential customer they need your service or product.

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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

Email is one of the few marketing channels that spans the full funnel. You use email to raise awareness pre-conversion. To stay connected with content subscribers. To nurture leads to customers. To encourage repeat purchases or combat churn. To upsell existing customers. Getting the right email to the right person at the right time throughout the funnel is a massive undertaking that requires a lot of optimization and testing.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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New Quarter and New Goals

Score More Sales

At the start of another new quarter, there are always those hopes and dreams for a big outcome in a few short months.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Marketers crave access to revenue-level insights so they can make better business decisions.

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Hiring For “Caring”

Partners in Excellence

My good friend, Buck McGugan , and I were having a conversation about sales performance. We were talking about what separates consistent high performers from everyone else. There were the usual competencies, we tend to think about–curiosity, business acumen, comfort with talking with money, resilience, mindset, and so forth. But then we started talking about “Caring.” All of a sudden, at the core of sales performance is this thing called caring.

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Just-in-Time Coaching (Not Only Just-in-Time Learning)

SalesforLife

When I was doing my Master’s degree in Australia, I quickly learned that an MBA program is different than an undergrad program because you learn most of the content from your peers and discussion. This is in contrast to doing an undergrad degree, which is centered more on asynchronous learning. In an undergrad program, you learn on your own through textbooks, videos, and self-paced learning, and also some synchronous learning through lectures.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

Hubspot

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Promote 101
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3 Proven Sales Forecasting Methods for Greater Accuracy

Sales Hacker

Getting an accurate sales forecast is almost as important as hitting the revenue target itself. But with so many different sales forecasting methods, how do you know which will give you the most accurate view? According to CSO Insights, 60% of forecasted deals do not actually close. Unsurprisingly, the data also shows that 25% of sales managers are unhappy with their forecast accuracy.

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10 Awesome New Offerings for Sponsors at 2020 SaaStr Annual!

SaaStr

After the 1000+ attendee, 1-day S aaStrScale.com in SF on Aug 29, we’ll be gearing up full-time for the 2020 SaaStr Annual. 2019 was our best Annual yet, and we loved the changes to the format (venue, mentorship, stages, AMAs), so 2020 will be a series of big and small additions, and refinements. And we’re shooting for 20,000 attendees in 2020!

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The Sales Process – A Step By Step Guide

The 5% Institute

Over the years, I’ve trained thousands of Sales Professionals and Business Owners, and I often find the same thing missing in their sales approach – they’re missing a sales process / selling process. They usually ‘wing it’, and aren’t follow a step by step structure. By sales process, I mean a systematic system to give you consistent results.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Community Managers: What They Do & How to Be a Great One

Hubspot

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn't the only platform that rewards audience engagement, either.

Legal 101
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PODCAST 64. How to Analyze a SaaS Business effectively w/ David Skok

Sales Hacker

This week on the Sales Hacker podcast, we speak with David Skok. He is one of. the pioneers of SaaS. He is a serial entrepreneur. He started his first business in 1977. Three of the four businesses that he was involved with went on to IPO. He is an early investor in HubSpot and Zendesk, leading the way to the development and language of SaaS. If you missed episode 63, check it out here: PODCAST 63: Translating Big Companies Principles to Small Companies w/ Ben Wright.

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Make More Sales By Doing This

Engage Selling

If you want to make more sales, you have to think about this. First, understand that we live in an “on demand generation.” We can watch movies on demand. We can play any song on demand.

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Discipline In Sales – Why It Is So Important

The 5% Institute

One of the most important factors for a Sales Professional or Business Owner; and probably in-fact the most important factor of them all, is being able to be consistent in achieving your specific goals and outcomes. Discipline in sales. An often overlooked, yet very important ingredient if you want to be successful in this game of selling. Let’s break this down into two categories, so I can help you and your team towards discipline in sales.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Create a Winning Sales Process: 7 Essential Steps

CloserIQ

Warren Buffet famously said , “It is not necessary to do extraordinary things to get extraordinary results.”. At first glance, that quote might seem counterintuitive. . But think about it for a little and it starts to make sense. Outstanding wins in any field are almost always the result of lots of small and apparently unremarkable actions, repeated again and again. .

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How To Build A Prospect List

Women Sales Pros

3 Strategies To Build A Better List Get prospecting right and the rest of the sales process will take care of itself. It’s true – There’s very little that can positive impact the sale more than prospecting. If you master the art of identifying and finding the right prospect, the rest of your sales process will just fall into place. Can it really be that easy?

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4 Email Marketing Automation Methods that Keep Prospects Coming Back

criteria for success

Let your clients know about a new product or their latest updates is through email marketing automation. What is email marketing automation, you may ask? Well, email marketing automation is used to keep customers updated on what’s going on and to persuade them to buy products. Here are some examples of the email marketing automation [ ] The post 4 Email Marketing Automation Methods that Keep Prospects Coming Back appeared first on Criteria for Success.

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8 Sales Meeting Ideas Worth Doing With Your Staff

The 5% Institute

Looking for sales meeting ideas can be quite daunting at times; because you want your sales meetings do be valuable and insightful, rather just another meeting your sales staff need to attend. Below is a list of eight sales meeting ideas that are worth doing to help you with this task. 8 Sales Meeting Ideas Worth Doing With Your Staff. Product knowledge is a key idea for sales meetings.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Building a $100M ARR Sales Team the Second Time Around with WP Engine (Video + Transcript)

SaaStr

Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Want to see more content like this? Join us at SaaStr Annual 2020.

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The key to getting your first 10 customers isn’t sales – it’s product

Predictable Revenue

Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.

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Sales Forecasting 101: Definition, Methods, Examples, KPIs

Sales Hacker

Sales forecasting is a crucial business exercise. Accurate sales forecasts allow business leaders to make smarter decisions about things like goal-setting, budgeting, hiring, and other things that affect cash flow. Meanwhile, an inaccurate sales forecast leaves sales managers guessing at whether they’ll actually hit quota. As a result, they may not be aware of any problems the sales pipeline in time to fix them.

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How To Close More Sales – A Step By Step Guide

The 5% Institute

As a Sales Trainer, the number one question I am asked is how to close more sales. Just like the diet pill extravaganza that we see on infomercials, people have been lead to believe that there is a quick fix to close the deal. Sorry to break it to you – but there isn’t. There are ways in which you can dramatically increase your chances to close more sales, and that is what we will look at in this article.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten