Sat.Sep 28, 2019 - Fri.Oct 04, 2019

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The Probability Scorecard: The 2nd Sales Productivity Tool

Anthony Cole Training

In this article, Tony discusses the Sales Probability Scorecard, the second tool in our 9 Sales Productivity Tools series.

Product 136
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Audience Segmentation: Where Do You Start?

ConversionXL

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization , we talk about the importance of knowing our customers a lot. But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ??????

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Trending Sources

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The call of the machine, or how to make selling more human

Membrain

You know that scene in The Matrix when Neo wakes up in a metal tank and discovers that his entire life has been a lie and that he is merely a battery helping to power a world run by machines?

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Mindset Matters: Why You Must Slay Your Mental Monsters

SalesProInsider

When I was about 8 another kid told me a scary story about a woman who lived in closets and attacked children. Every night for months I was afraid that “Mary” was in my closet…and no matter how many times my mom and dad opened the closet door to show me there was nothing inside, I was terrified and ended up in their bed at some point. Our mind is powerful.

Clients 114
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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InsightSquared Acquires Olono, Answers Revenue Teams’ Call for Real-time Actionable Intelligence And Receives Additional Funding

InsightSquared

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. BOSTON — Oct. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a su

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Confidence Intervals: A Guide for A/B Testing

ConversionXL

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Even if you’re simply a consumer of such reports, understanding confidence intervals is helpful. If you’re in charge of preparing and presenting those reports, it’s essential. In this article, we’ll look at confidence intervals—what they are, how to interpret them, some caveats, and oft-encountered issues.

More Trending

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KPI Dashboards & How to Use Them in Your Marketing

Hubspot

The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies. Fortunately, there's a tool to help you succeed: KPI dashboards. KPI dashboards can help you check-in with various aspects of your business and make sure everything's running smoothly.

Start-ups 101
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What Are Buyer Personas – Are They Important?

The 5% Institute

Buyer personas are a common topic amongst Marketers and Business Owners alike; but what exactly are buyer personas; and how does it help your sales and marketing efforts? In this article, we’ll look at what buyer personas are, why they’re important, and the various steps you need to learn in order to break down your buyer persona. What Are Buyer Personas – And Why Are They Important?

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Prospecting: The Lost Art

SalesforLife

I’m noticing a big disruption in “the Force” – and it’s a disturbing trend. Maybe I’m getting older, or becoming more aware, or turning cynical – but the disruption in the Force that I’m seeing is that year by year, more and more sales professionals – whether they’re account executives, customer success leaders, or business development reps – seem to be losing the skill and art of prospecting.

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The Surprising Connection Between Productivity and Happiness

Heinz Marketing

By: Mike Schultz, President, RAIN Group. A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. The people who are adopting it are seeing strong results. How, however, do I get more of them to adopt it? How do I get them to stop complaining they don’t have the time?”. Thus, we started a multi-year study of productivity and accountability.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.

Start-ups 101
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5 X Ways To Pull Yourself Out Of A Sales Slump

The 5% Institute

Sales slump’s are a common occurrence for many Sales Professionals and Business Owners. We’re all human – and that means that occasionally we’re all going to feel unmotivated. So now that we acknowledge that they’re normal – what do we do next? How do we pull ourselves out of a sales slump? In this article, we’ll look at what causes sales slumps to occur, and the five ways you can pull yourself out of a sales slump. 5 X Ways To Pull Yourself Out Of A Sales Slump.

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7 Deadly Sins of Selling {Infographic}

SalesLoft

The original seven deadly sins are lust, pride, greed, gluttony, envy, anger, and sloth. Did you know there is a selling equivalent to those? The “7 Deadly Sins of Selling” are scary mistakes that salespeople make in their sales processes. The “7 Deadly Sins of Selling” include: Not Listening. Wasting Time. Being Insincere. Avoiding Social Media.

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Together We Are in a Category of One: Miller Heiman Group to Join Korn Ferry

Miller Heiman Group

Today we are announcing a landmark moment in the sales performance marketplace: Miller Heiman Group will join Korn Ferry to create an unprecedented force to deliver the most comprehensive solutions ever offered to the market. As a 20+ year veteran of the sales and service performance market, I could not be more excited for our employees, our clients and our Independent Sales Consultants to be a part of this next phase of Miller Heiman Group.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Your reps need to learn and retain all of the company-specific skills and knowledge in order to succeed in their jobs.

Gaming 101
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KEENAN LIVE Today: Bitcoin Billionaires Cameron and Tyler Winklevoss

A Sales Guy

KEENAN LIVE kicks off today. I’m pretty excited, it’s going to be dope. KEENAN LIVE is going to be a live series dedicated to the interesting, the rebellious and the successful. I will be having conversations with some of the most unique, interesting and successful people, some you may know, others you may not, but they all have in common is a kick-ass story.

Promote 18
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The ONE Value Proposition You Need

Jill Konrath

If you’re like most sellers, you envision finding the perfect way to position your products/services. You want ONE perfect phrase that’s so attractive to prospects that they immediately respond to your voicemail or email—literally begging you to meet with them as soon as humanly possible.

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You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers.

SaaStr

The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Sales Leader's Guide to Performance Management

Hubspot

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 years , down by half from 2010. Furthermore, the average sales professional turnover rate is 35% — a dramatic number compared to the average turnover rate of all industries, which is just 13%.

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The Parallel Between Prospecting and Leading

The Sales Hunter

This morning, during a call with a business owner, he shared with me about their latest product upgrade. As he talked, I could hear passion in his voice about how his product could help others. Without hesitation, he stated why his solution was better than his competitor’s offering. In this compelling conversation, he convinced me to believe. There is a major parallel between prospecting and leading.

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Using Search Engine Marketing & Empathy To Connect With Customers

Women Sales Pros

Years ago when I decided to pursue a career in marketing, I was driven by the concept of motivation and persuasion. Why do people do what they do? Why is it that given the same circumstances and environment, people can have completely different perspectives? Why do people make the decisions that they make? Why, why, why… I was determined to find out, so I studied marketing plans, demographics, customer segmentation versus mass marketing, and sales processes.

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Don’t Lead With Fear

Engage Selling

You’ve probably heard some of the buzz around leading with fear.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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What About The Forecast?

Partners in Excellence

Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an estimate. Yet we waste a lot of time trying to achieve levels of accuracy that are unreasonable.

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5 Steps to Prepare for Sales Success

RAIN Group

Sales success doesn't just happen. Sales winners aren't born with special knowledge or abilities that others don't have. Maybe it looks that way when you watch top performers from the outside, but they've worked to hone their skills, constantly learning and improving. And guess what? The secret to sales success isn't, as Blake says in Glengarry Glen Ross , to "Always be closing.".

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What is the Sales Stack and Do You Need it?

Understanding the Sales Force

You bought a really nice, new, laptop computer and you thought to yourself, "Now I'm all set!" But are you? You needed a case to carry it around, a thumb drive for quickly moving files from your laptop to another, and a printer and if you have a Mac notebook, a port that will serve as adapters to your various cables. These are your accessories.

Sales 83
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What Are SOPs & How Do You Write Good Ones?

Hubspot

Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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The “Did I Manifesto”

Partners in Excellence

My friend, Kevin Dorsey, wrote a fantastic piece on LinkedIn. Be sure to read it. Kevin outlines a number of important things, but underlying these in the importance of periodic self reflection. For many, we are beginning a new quarter. It’s always a good time to go through a quick mental checklist about what we have done and not done in, for example, the past quarter.

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Building Value In Sales – A Step By Step Guide

The 5% Institute

Building value in sales conversations you have with your potential clients is a must if you want to successfully close more prospects. But how do you build value and a need for your products or services? In this article, we’ll look at why you should be building value in sales conversations and dialogue, and how to successfully do it in a way that helps your potential clients sell themselves on your products and services.

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Does Swag Work? An Outreach Data Science Experiment

Outreach

Last year, print book sales rose 7% while sales of ebooks dropped nearly 18%. Why? Many people prefer the physical presence of a book: how it feels in their hands, it’s weight, even its smell , making its realness feel more valuable and more memorable than a digital book. While books may not be the most common swag, we’ve all heard anecdotes about how sending swag (“stuff we all get”) to prospects is more likely to make a meaningful connection because it’s tangible, and allows reps to stand out

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The 20 Top PR Conferences of 2020

Hubspot

Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening? You're not alone. Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.