Sat.Sep 28, 2019 - Fri.Oct 04, 2019

article thumbnail

The Probability Scorecard: The 2nd Sales Productivity Tool

Anthony Cole Training

In this article, Tony discusses the Sales Probability Scorecard, the second tool in our 9 Sales Productivity Tools series.

Product 138
article thumbnail

Audience Segmentation: Where Do You Start?

ConversionXL

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization , we talk about the importance of knowing our customers a lot. But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ??????

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The call of the machine, or how to make selling more human

Membrain

You know that scene in The Matrix when Neo wakes up in a metal tank and discovers that his entire life has been a lie and that he is merely a battery helping to power a world run by machines?

Sell 122
article thumbnail

Mindset Matters: Why You Must Slay Your Mental Monsters

SalesProInsider

When I was about 8 another kid told me a scary story about a woman who lived in closets and attacked children. Every night for months I was afraid that “Mary” was in my closet…and no matter how many times my mom and dad opened the closet door to show me there was nothing inside, I was terrified and ended up in their bed at some point. Our mind is powerful.

Clients 114
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

What Are Buyer Personas – Are They Important?

The 5% Institute

Buyer personas are a common topic amongst Marketers and Business Owners alike; but what exactly are buyer personas; and how does it help your sales and marketing efforts? In this article, we’ll look at what buyer personas are, why they’re important, and the various steps you need to learn in order to break down your buyer persona. What Are Buyer Personas – And Why Are They Important?

article thumbnail

Confidence Intervals: A Guide for A/B Testing

ConversionXL

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Even if you’re simply a consumer of such reports, understanding confidence intervals is helpful. If you’re in charge of preparing and presenting those reports, it’s essential. In this article, we’ll look at confidence intervals—what they are, how to interpret them, some caveats, and oft-encountered issues.

More Trending

article thumbnail

The Ultimate Guide to Successfully Rebranding in 2019

Hubspot

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.

Start-ups 101
article thumbnail

5 X Ways To Pull Yourself Out Of A Sales Slump

The 5% Institute

Sales slump’s are a common occurrence for many Sales Professionals and Business Owners. We’re all human – and that means that occasionally we’re all going to feel unmotivated. So now that we acknowledge that they’re normal – what do we do next? How do we pull ourselves out of a sales slump? In this article, we’ll look at what causes sales slumps to occur, and the five ways you can pull yourself out of a sales slump. 5 X Ways To Pull Yourself Out Of A Sales Slump.

article thumbnail

Together We Are in a Category of One: Miller Heiman Group to Join Korn Ferry

Miller Heiman Group

Today we are announcing a landmark moment in the sales performance marketplace: Miller Heiman Group will join Korn Ferry to create an unprecedented force to deliver the most comprehensive solutions ever offered to the market. As a 20+ year veteran of the sales and service performance market, I could not be more excited for our employees, our clients and our Independent Sales Consultants to be a part of this next phase of Miller Heiman Group.

article thumbnail

7 Deadly Sins of Selling {Infographic}

SalesLoft

The original seven deadly sins are lust, pride, greed, gluttony, envy, anger, and sloth. Did you know there is a selling equivalent to those? The “7 Deadly Sins of Selling” are scary mistakes that salespeople make in their sales processes. The “7 Deadly Sins of Selling” include: Not Listening. Wasting Time. Being Insincere. Avoiding Social Media.

Sell 94
article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Your reps need to learn and retain all of the company-specific skills and knowledge in order to succeed in their jobs.

Gaming 100
article thumbnail

The ONE Value Proposition You Need

Jill Konrath

If you’re like most sellers, you envision finding the perfect way to position your products/services. You want ONE perfect phrase that’s so attractive to prospects that they immediately respond to your voicemail or email—literally begging you to meet with them as soon as humanly possible.

article thumbnail

The Surprising Connection Between Productivity and Happiness

Heinz Marketing

By: Mike Schultz, President, RAIN Group. A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. The people who are adopting it are seeing strong results. How, however, do I get more of them to adopt it? How do I get them to stop complaining they don’t have the time?”. Thus, we started a multi-year study of productivity and accountability.

Product 95
article thumbnail

Using Search Engine Marketing & Empathy To Connect With Customers

Women Sales Pros

Years ago when I decided to pursue a career in marketing, I was driven by the concept of motivation and persuasion. Why do people do what they do? Why is it that given the same circumstances and environment, people can have completely different perspectives? Why do people make the decisions that they make? Why, why, why… I was determined to find out, so I studied marketing plans, demographics, customer segmentation versus mass marketing, and sales processes.

article thumbnail

Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

article thumbnail

KPI Dashboards & How to Use Them in Your Marketing

Hubspot

The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies. Fortunately, there's a tool to help you succeed: KPI dashboards. KPI dashboards can help you check-in with various aspects of your business and make sure everything's running smoothly.

article thumbnail

What is the Sales Stack and Do You Need it?

Understanding the Sales Force

You bought a really nice, new, laptop computer and you thought to yourself, "Now I'm all set!" But are you? You needed a case to carry it around, a thumb drive for quickly moving files from your laptop to another, and a printer and if you have a Mac notebook, a port that will serve as adapters to your various cables. These are your accessories.

Sales 83
article thumbnail

The Parallel Between Prospecting and Leading

The Sales Hunter

This morning, during a call with a business owner, he shared with me about their latest product upgrade. As he talked, I could hear passion in his voice about how his product could help others. Without hesitation, he stated why his solution was better than his competitor’s offering. In this compelling conversation, he convinced me to believe. There is a major parallel between prospecting and leading.

article thumbnail

The “Did I Manifesto”

Partners in Excellence

My friend, Kevin Dorsey, wrote a fantastic piece on LinkedIn. Be sure to read it. Kevin outlines a number of important things, but underlying these in the importance of periodic self reflection. For many, we are beginning a new quarter. It’s always a good time to go through a quick mental checklist about what we have done and not done in, for example, the past quarter.

article thumbnail

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

article thumbnail

The Sales Leader's Guide to Performance Management

Hubspot

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 years , down by half from 2010. Furthermore, the average sales professional turnover rate is 35% — a dramatic number compared to the average turnover rate of all industries, which is just 13%.

article thumbnail

Sales Effectiveness: Nature or Nurture?

Membrain

There are no perfect salespeople born into this world. At least I haven’t met any.

Sales 119
article thumbnail

5 Steps to Prepare for Sales Success

RAIN Group

Sales success doesn't just happen. Sales winners aren't born with special knowledge or abilities that others don't have. Maybe it looks that way when you watch top performers from the outside, but they've worked to hone their skills, constantly learning and improving. And guess what? The secret to sales success isn't, as Blake says in Glengarry Glen Ross , to "Always be closing.".

Sales 83
article thumbnail

Prospecting, Going Through The Motions

Partners in Excellence

Today I received a prospecting email, something about it seemed familiar. I did a quick search through my email archive (I save this stuff, it’s such great fodder for blog posts). Sure enough, 90 days ago, I received the exact same email from the same person. And 90 days before that, I received the same email form the same person. And 90 days before that, …… For each of the prior emails, I had actually responded.

article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers.

SaaStr

The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team.

article thumbnail

Building Value In Sales – A Step By Step Guide

The 5% Institute

Building value in sales conversations you have with your potential clients is a must if you want to successfully close more prospects. But how do you build value and a need for your products or services? In this article, we’ll look at why you should be building value in sales conversations and dialogue, and how to successfully do it in a way that helps your potential clients sell themselves on your products and services.

article thumbnail

How to Integrate Lifetime Learning into Your Schedule

Selling Power

Today’s post is by Troy Korsgaden, president of Korsgaden International in Visalia, CA. He is an international insurance carrier consultant, industry main-platform speaker, representative trainer, and agency consultant, as well as the author of six books. He can be reached at troy@korsgaden.com. To be successful in the future, you must be willing to adapt quickly.

Consult 71
article thumbnail

What About The Forecast?

Partners in Excellence

Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an estimate. Yet we waste a lot of time trying to achieve levels of accuracy that are unreasonable.

article thumbnail

Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

article thumbnail

Does Swag Work? An Outreach Data Science Experiment

Outreach

Last year, print book sales rose 7% while sales of ebooks dropped nearly 18%. Why? Many people prefer the physical presence of a book: how it feels in their hands, it’s weight, even its smell , making its realness feel more valuable and more memorable than a digital book. While books may not be the most common swag, we’ve all heard anecdotes about how sending swag (“stuff we all get”) to prospects is more likely to make a meaningful connection because it’s tangible, and allows reps to stand out

article thumbnail

Overselling In Sales – Why It’s Costing You Money

The 5% Institute

Overselling in sales is a common mistake Sales Professionals and Business Owners make when speaking with their potential clients; and can in fact be something you accidentally do without knowing it. But what is overselling; and why does it hurt your sales? In this article, we’ll be looking at the two types of overselling in sales, why it damages your closing rate, and what you should be doing instead to avoid the issue.

Clients 98
article thumbnail

To Generate Pristine Data, Lock Down Your Buying Group

InsightSquared

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. These tips are mini, but mighty. For more, visit ABM Revealed. The biggest, most underrated benefit to ABM is that it makes your data better. It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins.

CRM 69
article thumbnail

We Don’t Lose Because Of What We Sell!

Partners in Excellence

Sit down with most sales people doing a loss review. The majority of the reasons cited for losing are: Price Price Product deficiencies Restrictions in how we do business, contracts, etc. Price. According to sales people, why we lose has little to do with our own performance. Ask customers why they chose to buy, or even why they couldn’t make a buying decision, the responses are seldom about the product or their confidence in the product/solution.

Sell 70
article thumbnail

Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.