Sat.Apr 20, 2019 - Fri.Apr 26, 2019

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Before You Respond, Make Sure You’ve Got the REAL Objection

Women Sales Pros

There are, of course, right ways and wrong ways to respond to buyer objections. This blog post doesn’t go into that. Instead, this post focuses on a fundamental first step that most sellers forget when responding to an objection. Unless you take this critical step, no response to the objection will really be adequate. You’ll lost valuable time and blow “hot air” no matter how eloquent and technically correct your response may be.

Price 134
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Which Button Color Converts the Best?

ConversionXL

Color is an essential part of how we experience the world. But do colors really matter for conversion optimization ? Can a button color guarantee better performance for a call to action (CTA)? No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it. This post explains what really matters for website CTAs and button colors.

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Trending Sources

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9 Things Terribly Wrong With Sales Today: Lack of Coaching

A Sales Guy

. Sales is suffering from 9 brutal ills: The Bro Culture , . Lack of Coaching. . Too Product-Centric. Not enough salespeople understand the game/rules of sales. Too much reliance on selling tools. Not enough training in the industry/space. Too much activity management. Little respect for prospects and buyers time. Not enough humility. I tackled the Bro-Culture in the first of this series because I feel culture is critical to change.

Angle 124
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How To compete in a New Environment

Membrain

GLC Minerals is a 5th-generation family-owned company selling a product literally as old as the earth: Pure calcium carbonate. Operating in business as old-school as mined and processed minerals, and with a 75-year track record of profitability, it would have been easy for the company’s leadership to rest on its laurels and continue business as usual.

Sell 118
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Sales AI will soon replace you, unless you follow these two rules

Gong.io

Sales AI will replace some salespeople. No doubt about it. Want proof? I bet you’d HATE talking to a salesperson to buy a book on Amazon. You’d rather buy with “one-click” and be done! An Amazon book rep would introduce friction to an otherwise seamless buying process. It’s a simple buying decision and people want to get through it. Without another person.

Sales 108
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How to Design User Flow

ConversionXL

User flow is the path a user follows through your website interface to complete a task —make a reservation, purchase a product, subscribe to something. It’s also called a user journey. And it has a massive impact on conversions. To maximize your conversions, you have to get the user flow right on your site. Do it by building a user flow that matches user’s needs.

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Critical to B2B sales success - stakeholder assessments

Membrain

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we have failed to identify all the key stakeholders or to understand how to get them all to support our approach.

B2B 117
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10 Reasons Why I Love Sales

The Sales Hunter

Not many people dream of having a career in sales. Let’s be real here: sales was probably not your first choice. For many of you, although afraid to admit, sales wasn’t even your second, third or fourth choice. Some of you reading this are thinking to yourself, “Mark you’re smoking something funny.” Calm down. Although I used to live in Oregon, I haven’t smoked anything.

Sports 107
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. Economic moats remain tethered to investing: A bigger moat makes a stock a better bet.

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8 Sales Role Play Exercises to Prepare Your Team for the Win

Sales Hacker

No one loves practice. No medals are won on the practice field. But all around the world, the brightest and best make time for it. They push themselves to be better every day and strain against their perceived limits –– all to make their performance as close to excellence as possible. Many of these people make their living playing sports… but sales isn’t so different.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Overcoming Buyer Apathy: Using the Five Buyer Personas to Close More Sales

Miller Heiman Group

Closing the deal can be challenging—but it doesn’t have to be. In most cases, sellers lose deals because they don’t make the right connection with the buyer, leading to buyer apathy, indecision and stalled progress. Often, this happens because sellers have simply taken the wrong approach: one that doesn’t speak to their particular buyer. Admittedly, it can be difficult to hone in what the right approach should be.

Closing 97
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Sales Results: Principles Versus Techniques/Tactics

Partners in Excellence

How do we create sustained results as sales professionals? After all, our jobs are: Create differentiated value with our customers. Execute our company business strategies with our customers. Achieve/exceed our goals and objectives. There are thousands of “experts” providing advice to sales people on how to best do our jobs. Thousands of posts and books, give the latest insights, techniques, principles to “help” sales people.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy.

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Global Buying Behavior in 2019 [New Data]

Hubspot

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide.

Territory 101
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The Secret to the Fastest Growing Sales Teams? It’s About Growth, Not Speed.

Openview

As a recruiter, I hear from many founders and sales leaders regularly about how many salespeople they need and how quickly they need them. I know the pressure is on – many are handed very aggressive targets (I would actually say some are unrealistic ). But they often miss a critical component in the middle of their urgency. Growth is so much more than just getting more bodies in the door as fast as you can.

Growth 89
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Why Flexible Slides are the Key to Conversational Sales

Jill Konrath

Recently I interviewed Luke Goetting, Director of Puffingston Presentations for an Engaging Presentations video series I did with Prezi. His expertise is in "transforming stale business presentations into visually engaging stories." That's why I asked him to share his thinking with you.

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Website Information Architecture: How to Optimize for UX

ConversionXL

What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post gives you answers. Website information architecture is no joke, yet the overwhelming majority of businesses structure their site using the IMO method (“In my opinion…”).

UX 114
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How to Use Pinterest Advertising to Promote Products and Attract Customers

Hubspot

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior.

Promote 101
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Using the Power of a Duracell to Help You Hire Perfect Salespeople

Understanding the Sales Force

Apparently, Duracell 9 volt batteries are the picture of consistency. Last night, all 7 of our upstairs smoke detecters starting squawking within about 30 minutes of each other to indicate that their batteries needed to be replaced. Given that the Duracells were installed in those units on the same day 4 years ago, one would hope that there are more things that we could rely upon to be as consistent and predictable.

Process 92
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What’s Next? What’s Your Deal Strategy?

Partners in Excellence

In any given year, I may be involved in doing 100’s of deal or opportunity reviews. Inevitably, I end up asking many of the same questions: What are the most important things the customer needs to do next in moving through their buying process? How will you help them? What are the next most critical things you need to be doing on this opportunity?

Process 90
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How to Conduct Mobile UX Research (and What to Do with It)

ConversionXL

The number of people browsing and shopping on mobile devices continues to grow. During the past 10 years , smartphone and tablet browsing has increased to more than 50% of all web traffic. As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. And, for their part, Google has switched to mobile-first indexing, pulling ranking signals from the mobile version of websites.

UX 114
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Goals vs Objectives: The Simple Breakdown

Hubspot

Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. "Goals" and "Objectives" often seem like two interchangeable phrases. "We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.".

Campaign 101
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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8 Common Sales Objections and How to Overcome Them

CloserIQ

A sales pitch , no matter how perfect, can quickly be ruined by poor objection handling afterward. Everyone has questions, no matter the industry, no matter the product. It’s a rare day when you pitch someone and they simply submit and ask where to sign. Indeed, a recent HubSpot survey shows 36% of respondents cited closing as the most difficult part of the sales process.

SQL 92
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Four Specific -Use Cases of Companies That Are Using Linkedin Point Drive

SalesforLife

If you were to ask the average sales leader and professional why they use LinkedIn Sales Navigator , most would say they like the advanced functions, account management, and being able to socially surround their customers. But they—and you—may not realize you also have a free and available licence for an extremely valuable tool called LinkedIn Point Drive.

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SalesLoft Raises $70 Million Series D to Fuel Growth

SalesLoft

Henry David Thoreau once penned: “goodness is the only investment that never fails.”. I’m thrilled to announce one such investment today. It’s my pleasure to share SalesLoft has finalized our Series D financing. This $70 million investment will benefit revenue generation for decades to come. This is bigger than us. This capital will empower companies to deliver the ultimate prospect and customer experience and generate the most revenue for their business.

Growth 90
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How Do Your Pins Perform? A Beginner's Guide to Pinterest Analytics

Hubspot

Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there's one social media site where users actually embrace branded content -- Pinterest. Pinterest can be an incredibly useful tool for attracting consumers to your products.

Campaign 101
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Technology is essential in sales today. You need it to track performance, provide support and make accurate forecasts. Although technology hacks are improving every day, your top salespeople are still wasting time. They’re spending about a third of their day on tech support, approvals, pre-qualification, paperwork, and data entry. Sellers are a company’s most valuable asset.

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Device Attention Disorder

Partners in Excellence

I was backing out of a parking space. All of a sudden, the car starts beeping then slams to a stop. Someone was crossing behind me, I was oblivious–I hadn’t been paying attention. My car has all sorts of things that are supposed to be “helpful” to me. There are cameras, sensors, radar everywhere. In addition to the back up protection, if I start to drift from my lane, it corrects me.

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STOP Stacking Questions!

KO Advantage Group

Surely you’ve met a curious child before who asks “why?” too frequently, right? This habit of throwing questions after another is called question stacking. Questions Stacking occurs when you ask a question, and another one, and another one, until it gets overwhelming that you end up not resolving anything. You might’ve been doing this with your sales conversations unconsciously.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site).

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.