The Sales Manager's Guide to Opportunity Management
Iannarino
DECEMBER 24, 2022
To reach your goals as a sales manager, you need your team to hit their targets. Hitting those targets requires them to create new opportunities with existing clients and win new logos. When a salesperson logs a new opportunity in your CRM, you don't know whether they will win or lose the deal. You don't know if the new opportunity is real or another first conversation that is the salesperson's last conversation.
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