Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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Solution vs Budget: The Great Dilemma

Anthony Cole Training

Typically, when a salesperson doesn't win an account it's due to a few different factors; the prospect didn't have a compelling reason to make a change, the salesperson didn't do enough to uncover their capacity to invest, or the incumbent wasn't properly eliminated from the running. In this article, we discuss the 3 Rules every successful salesperson must follow in order to eliminate stalls and objections during the sales process.

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What sales professionals need to know about fear, according to an expert in PTSD recovery

Membrain

Fear is a natural reaction to stressful circumstances. It can create an instinctual reaction that may or may not serve you in that moment. For instance, you may freeze or fight or fly, and these may protect you temporarily. But these reactions can also act against you.

Sales 155
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Buying/Selling Vs Buyer/Seller

Partners in Excellence

Recently, I’ve been trying to shift my own thinking and vocabulary about buying and selling. Several people have asked me about it. I thought I’d spend a little time on it. I believe shifting our vocabularies from Buyer/Seller to Buying/Selling is much more than wordsmithing. It forces us to change our perspectives about how our customers buy—or drive their problem solving/change initiatives.

Sell 155
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The Baseball Experience That Continues to Generate a 28% Increases in Sales

Understanding the Sales Force

32 years ago, back in the winter of 1989, I experienced one of the most memorable weeks of my life. I attended Red Sox Fantasy Camp where campers like me, all greater than 30 years old and most a LOT older than that, were treated to an incredible baseball experience. The way we were treated, what we experienced, the uniforms we wore, the schedules we kept, the baseball games we played, the coaching, the practicing, the work, the game against the former Red Sox players, and the off hours camarade

Gaming 147
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. In fact, there’s a VC saying that I used to really hate. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. It used to really bug me because I am a firm believer in the strategy of Zero Voluntary Attrition and trying to hire fewer, more committed resources over a higher volume of mercenaries that turn o

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Is Your Solution Easy To Buy?

Membrain

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them.

Service 155

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Making Sense Of Sensemaking

Partners in Excellence

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for the invitation). One of the participants asked a great question, “How do we know/measure if we are making sense with the customer? It’s a fascinating question. I’d love your thoughts, but here are some ideas I’ve come up with: I think it’s pretty easy to measure after the decision has been made.

Up-sell 139
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Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline.

SaaStr

We have bootstrapped to 10M ARR, and not necessarily by choice. I watched this live and I was reminded patience and time are key. It is still doable even in today's cloud. MailChimp and @benchestnut are inspiring. [link]. — Clint Reid (@clintverse) September 3, 2020. Bootstrapping in SaaS it isn’t that hard, per se. It happens all the time.

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4 Strategies to Increase Sales Productivity

RAIN Group

A productive sales team is a successful sales team. Companies all over the world are struggling with sales productivity and the added pressure to hit their annual goals only exacerbates the problem. If your sales team isn’t continually assessing their strengths and weaknesses as strategies shift, you’re doing yourself a huge disservice. Your sales team should always be in a state of growth—keeping existing skills sharp, developing new selling tactics, and maintaining strong bonds with your custo

Product 137
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B2B Reads: Wall Street, BETAs, and Enterprise ABM

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Selling Is A Human Process. Over the past 10 years, it seems we’ve been doing everything we can to take the human out of selling, without thinking of the consequences.

B2B 134
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Assertiveness in Your Sales Process

Engage Selling

Could your sales process use a little more assertiveness? A lack of assertiveness in sales often comes in the form of, well, not even asking for the sale in the first place! This, of course, is not a good thing. … Read More » The post Assertiveness in Your Sales Process first appeared on The Sales Leader.

Process 133
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Build vs. Buy is Mostly Really Now vs. Later

SaaStr

In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects you’ll have a lot of “Build vs Buy” discussions. “Oh our IT team could build it.” “Or we’ll try to hack the functionality using a product we already have.” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product.

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Will Anonymous Social Proof Save Energy?

Neuromarketing

A new Philadelphia building uses huge LEDs to signal energy performance. The post Will Anonymous Social Proof Save Energy? appeared first on Neuromarketing.

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3 Ways to Maintain Your Website

Heinz Marketing

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Often, I see B2B companies with small marketing teams neglecting their web site. As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. But chances are, it is causing you to lose sales. According to Quora users and other experts, a company should be spending anywhere from 2-5 hours a week maintaining their website.

B2B 131
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Reasons Why Your Prospect Hates Your Proposal

Sales Hacker

Proposals are often the least favorite parts of the sales process for many people – partially because they are a pain, and partially because they’re a mystery. There have probably been countless times you’ve sent out a proposal and the prospect is never to be heard from again. It’s happened to all of us, and it never gets less confusing and frustrating.

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80 Founders Share The Moment They Knew … When They Really Had Something

SaaStr

I recently asked on Twitter when folks knew their startup had something … great. Because as a SaaS founder especially, it can be hard to know. Hard to see when you can’t be killed. Hard to see when your brand is coming into its own. I asked Todd McKinnon, founder-CEO of Okta when he really knew he had something that couldn’t be stopped, and he said $30m-$40m ARR!

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The Guide To Virtual Selling Readiness – 15 Proven Sales Techniques to Close Deals Faster

SalesHood

The pandemic made 2020 an especially difficult year for sales teams, and with little progress made toward returning back to offices, it seems like virtual selling is here for the long-run. While conducting remote sales required necessary operational and structural adjustments to companies’ workflows, the pandemic has actually dramatically changed sales for the [ ] The post The Guide To Virtual Selling Readiness – 15 Proven Sales Techniques to Close Deals Faster appeared first on S

Technique 122
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Look Outside Your Sales Organization | Sales Strategies

Engage Selling

Far too many sales organizations focus only on the internal KPIs (the things that drive your performance): sales velocity, sales process, your funnel, your pipeline, the number of calls you make, the number of conversions you make, your closing ratio, … Read More » The post Look Outside Your Sales Organization | Sales Strategies first appeared on The Sales Leader.

Sales 122
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

ConversionXL

“Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos?

Product 120
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How to Cope With Long Sales Cycles

SaaStr

Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying at the end of the year. Maybe. You’ll feel like you just don’t have the time for a 6, 9 or even 12 month sales cycle when you’re struggling just to put the first few points on the board.

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Rethinking Sales Enablement

Partners in Excellence

Billions are invested in sales enablement programs, worldwide. We have tools, training, processes, programs, systems. To be honest, I have a “love/hate” relationship with sales enablement (not the people in sales enablement.). I think it’s a critical function to support and enable sales people. But too often, we see massive failures.

Sales 119
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Sandler Research Center: Leading from the Front in Challenging Times

Sandler Training

The global sales space has been completely transformed over the last year with a virtual selling environment prevailing for almost all sales organizations. Sandler’s research reveals that 71.4% of participating sales managers and sales leadership report that their sales process has changed as a result of transitioning to remote commercial trading. Unfortunately, 63.2% don’t have a plan.

Sell 112
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 Red flags to help you identify tire kickers

PandaDoc

Ah, the tire kicker — one of a salesperson’s worst nightmares! A tire kicker is someone who will drag the sales cycle on. and on. and on while hogging your time and resources without ever actually buying. The term comes from car dealerships. Sales professionals have to spend time with prospective clients on the showroom floor while the customer tests the product (kicks the tires) of the particular car they want to buy.

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Why SMB and Enterprise Sales Have Nothing In Common

SaaStr

When you go to hire a VP of Sales or even your first sales rep, one of the top qualifying questions I always recommend asking is if they have experience at your deal size, at your ACV (Annual Contact Value). There are very different cadences, and different skills, in closing $100 vs $1,000 vs $10,000 vs $100,000 vs $1,000,000 deals. Very different.

Cold Call 133
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Pt II: Chamber Media Wasted 50k Dollars of Our Money and Wanted More

A Sales Guy

Part II of our experience with Chamber Media. ———————– The Pitch: So, we signed the contract paid our 20k dollars upfront fee, and met the creative team. If you’re not up to speed on what’s going on, see Part I of this calamity here. In spite of the terrible sales experience, we were optimistic that things were going to improve.

Pitch 107
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Why most cold emails don’t need graphs or images

SalesFolk

Do you attach or embed images in your sales prospecting emails? I’m not talking about sales emails with qualified leads you already had a phone call with, but “ cold emails ” to people you’ve never met or spoken with before. The problem with “email images” is that they don’t always load , and can easily screw up email deliverability.

Follow-up 105
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How HubSpot's Customers Are Shaping the Next Normal

Hubspot

This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue. We've come a long way since we began banging the drum about inbound marketing, and yet, it feels like HubSpot is just getting started. In many ways, it feels like the whole world is just getting started … or re-started.

Customers 101
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Is GRR More Important Than NRR? Probably

SaaStr

During our recent catch-up with Salesloft CEO Kyle Porter after their $1.1 Billion funding round, Kyle chatted about his latest learnings from fundraising. The top one was that pre-IPO investors are now more interested in GRR — gross revenue retention before churn — than NRR. Now why would that be? Of course, NRR is the compounding engine of growth in SaaS companies.

Growth 125
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Why Listening Is the Secret to Selling More

Outreach

If you’ve ever worked in an office, you’ve likely heard of the book, “The Seven Habits of Highly Effective People.”. It was written by the late Stephen R. Covey , a revered father, grandfather, author and businessman. Having sold 25-plus million copies in 38 languages, he was one of the most widely read authors and thought leaders on the subject of corporate management.

Sell 100
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Top 10 Best Enterprise CRM solutions for 2021

Sales Hacker

As businesses grow, their software requirements grow as well. An enterprise-level company deals with more complexity in its internal processes, has to manage more people and roles, and needs more data to make informed decisions. A simple CRM can’t handle this level of complexity. At this point, a business needs to look for an enterprise solution that can support its growth.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten