Sat.May 28, 2022 - Fri.Jun 03, 2022

article thumbnail

You call it “social selling” - but is it really?

Membrain

What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.

Sell 136
article thumbnail

95% of VPs of Sales Won’t Thrive at Your Startup

SaaStr

So we’ve talked so much over the years on SaaStr on how to hire a great VP of Sales, the difference they’ll make, and how the level-up comes quickly. And about when to know it isn’t working out. And importantly, we talked about how there are 48 Types of VP of Sales — and you have to hire the right type to even have a shot at it working out: But as I still see so many CEOs make a mis-hire in their first VP of Sales, I wanted to take just a minute to flip this all around

Sales 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When Your Company Insists You Use a Legacy Approach

Iannarino

Every company wants its sales force to be successful, creating and winning new opportunities, and generating net new revenue. The company's leaders determine how the sales force pursues those goals by providing processes, methodologies, frameworks, and other tools they believe will improve their results.

Process 262
article thumbnail

Relationship Selling is the Key to Your Sales Challenges

Anthony Cole Training

Most organizations and advisors have been working long term to be more customer-focused. The challenge is for advisors to be productive and assertive without coming across to customers as sales-driven. One of the key sales challenges is to stay focused on adding value and leading with relationship selling.

Sell 251
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Email Tracking for Salesforce Users: The Complete Guide

Veloxy

You and I know that Salesforce is the most powerful CRM on the planet. We love it! But when you’re assigned hundreds or thousands of leads and contacts, tracking their activity in real time can be a challenge. In Salesforce’s latest State of Sales Report , high performing salespeople are 1.5 times more likely than underperformers to track customer communication history.

article thumbnail

Invention, Innovation, Improvement

Partners in Excellence

The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? First, let’s start with some definitions: An invention is a unique or novel device, method, composition or process. (Dave’s take: Something that has never existed before.

Represent 138

More Trending

article thumbnail

What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period. Email growth continues to chug along because it delivers consistent and impressive results.

article thumbnail

The Impact of 5G on Retail, Healthcare, and Manufacturing in 2022

Veloxy

Despite having one hell of a year in 2021, a lot of technologies and processes still continue to roll out and build. 5G in particular is one area that is sure to impact almost every industry out there. Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams.

article thumbnail

Early Warning System: Retain More Accounts As You Grow

Engage Selling

How do you retain more accounts as you grow? Collecting and analyzing sales data indiscriminately is like endlessly tossing buckets of coins into a wishing well…and believing the act itself … Read More. The post Early Warning System: Retain More Accounts As You Grow first appeared on Colleen Francis - The Sales Leader.

Sales 130
article thumbnail

Email Prospecting Is Dead

Iannarino

Some number of years ago, as social media took hold, many believed they had found a replacement for the cold call. A small group of friends and I tried to prevent sales organizations from allowing their sales force to avoid using the telephone. A number of proponents were critical, believing we were out of touch, even though our group used social media in addition to all the mediums available for communicating with prospective clients.

article thumbnail

Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

article thumbnail

Gartner: Public Cloud Spending to Rise 20% Next Year to $500 Billion, SaaS to $200 Billion

SaaStr

Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. Worry less about a few tweets, more about the opportunity ahead, and here right now. Go sell something pic.twitter.com/TLzgbuQLnW. — Jason BeKind Lemkin #???????????? (@jasonlk) May 26, 2022. So Gartner slices and dices its data a number of ways, but I find it invaluable to track enterprise and CIO sentiment.

B2C 133
article thumbnail

Diversity Recruiting: How to Diversify your Candidate Pool

Veloxy

It’s no secret that the global population is evolving and becoming more diverse. According to studies, there are plenty of benefits that come with building a workforce that reflects society. Diverse teams lead to sharper and more innovative teams that not only find work satisfaction, but improve sales productivity as well. So, how does diversity recruiting contribute to better overall performance?

Teamwork 147
article thumbnail

Latest Podcasts: Lessons for Leaders

Force Management

What do the most successful business leaders do to take themselves and their people to the next level? Tune into these episodes for insight on how to build and lead elite sales teams. Hear from dynamic revenue leaders on how they got to where they are now, and the trials and tribulations of their journeys. Take actionable advice, enjoy John McMahon and John Kaplan's banter (we hear it's a hit), and dig in.

Sales 114
article thumbnail

Overcoming the Fear of Being One-Up

Iannarino

I am grateful that the concept of being One-Up has resonated with salespeople and sales leaders. It’s a position that allows you to create value for your clients by helping them understand what they need to do to improve their results. Because you sell whatever you sell every day, you have a deeper understanding of certain aspects of the situation than your One-Down client, who rarely makes a decision about what you sell.

Clients 246
article thumbnail

Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

article thumbnail

Salesforce: “We’re Not Seeing Any Downturn or Deceleration”, Growing 24% at $30 Billion in ARR

SaaStr

Following Snowflake’s blow out quarter announcing big acceleration of growth at the end of the quarter, Salesforce has now announced a record quarter as well, growing a stunning 24% at a now $30 Billion in ARR. In fact, that’s acceleration. At $24B in ARR, Salesforce was growing 20% year-over-year. “We’re just not seeing material impact on the broader economic world that all of you are in,” Marc Benioff, Salesforce’s co-founder and co-CEO, said on a conference call with analysts.

Growth 123
article thumbnail

Transform Your Prospects Into A High Performing Sales Team

Predictable Revenue

Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.

article thumbnail

?The Next Evolution of Sales

Sandler Training

Inspired by the transformation that we’ve all seen firsthand in the sales industry over the last few years – from the disruptions of virtual selling and remote work to innovative companies and technologies bringing new alignment between buyers and sellers – Sandler is excited to announce our commitment to further champion the next evolution of… The post ?

Sales 119
article thumbnail

One-Up and the Power of Authority

Iannarino

Imagine you are responsible for producing results that have become increasingly difficult to achieve. Even though you don't particularly enjoy meeting with salespeople, the band-aids you've used to keep things running are no longer adequate to the task, and now you need to take meetings with salespeople who might help you turn things around.

Meeting 240
article thumbnail

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

article thumbnail

What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

A lot of folks are talking about how things were in ’08-’09 and even ’00-’01 these days. I don’t think today is anything like those times. The amount of folks buying SaaS software is a force like we’ve never seen before, and even with some stock market drama, many top SaaS companies still trade at $4B, $10B, $20B or more just a decade after being founded.

Start-ups 119
article thumbnail

Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

article thumbnail

What the Heck is the Metaverse? And Should You Care?

David Meerman Scott

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.

article thumbnail

7 Essential Sales Process Steps to Drive Massive Profits

Iannarino

Is sales an art or a science? In other words, is it more important for salespeople to be creative and innovative, or that they’re able to follow a set process to achieve proven results ?

Process 184
article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

Creandum Ventures: VCs Don’t Help Enough in Recruiting. And VC Brands Are Overrated.

SaaStr

So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.

116
116
article thumbnail

Choosing The Right Social Media Platforms For Your Business

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. In my previous posts I wrote about the criteria to consider before choosing a social media platform. Please check it out for more in-depth detail but here it is in summary. Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals.

Promote 113
article thumbnail

9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics.

article thumbnail

We’re hiring: Marketing Services Client Success Manager

Martech

Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Clients 108
article thumbnail

Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

article thumbnail

The 6 Sales “Hacks” That Actually Work

Spiro Technologies

Before the internet, sales training was somewhat of a niche market. Once blogs and social media became mainstream, however, there was no longer a shortage of sales advice – for better or for worse. One of the most interesting bits of advice to emerge from the sales trainer renaissance has been the idea of a sales hack: a “trick” that, when implemented, could practically guarantee that a prospect would agree to buy whatever it is you were selling.

Niche 105
article thumbnail

High NRR Can Mask a Lot of Problems

SaaStr

Having high net revenue / dollar retention is the magic of SaaS. If you have 120% NRR, you double in 5 years, even with no new customers! Above that, and you really get into magical compounding growth. But … high NRR can also mask issues. I see this so often. It can mask: 1. High NRR can hide mediocre growth in new logos and customers. This is issue #1.

Growth 105
article thumbnail

7 Account-Based Marketing Examples and Lessons

ConversionXL

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success.

Launch 100
article thumbnail

Why we care about audience development

Martech

Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.

article thumbnail

Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.