Sat.May 28, 2022 - Fri.Jun 03, 2022

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You call it “social selling” - but is it really?

Membrain

What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.

Sell 137
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95% of VPs of Sales Won’t Thrive at Your Startup

SaaStr

So we’ve talked so much over the years on SaaStr on how to hire a great VP of Sales, the difference they’ll make, and how the level-up comes quickly. And about when to know it isn’t working out. And importantly, we talked about how there are 48 Types of VP of Sales — and you have to hire the right type to even have a shot at it working out: But as I still see so many CEOs make a mis-hire in their first VP of Sales, I wanted to take just a minute to flip this all around

Sales 119
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When Your Company Insists You Use a Legacy Approach

Iannarino

Every company wants its sales force to be successful, creating and winning new opportunities, and generating net new revenue. The company's leaders determine how the sales force pursues those goals by providing processes, methodologies, frameworks, and other tools they believe will improve their results.

Process 268
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Relationship Selling is the Key to Your Sales Challenges

Anthony Cole Training

Most organizations and advisors have been working long term to be more customer-focused. The challenge is for advisors to be productive and assertive without coming across to customers as sales-driven. One of the key sales challenges is to stay focused on adding value and leading with relationship selling.

Sell 264
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Email Tracking for Salesforce Users: The Complete Guide

Veloxy

You and I know that Salesforce is the most powerful CRM on the planet. We love it! But when you’re assigned hundreds or thousands of leads and contacts, tracking their activity in real time can be a challenge. In Salesforce’s latest State of Sales Report , high performing salespeople are 1.5 times more likely than underperformers to track customer communication history.

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What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

A lot of folks are talking about how things were in ’08-’09 and even ’00-’01 these days. I don’t think today is anything like those times. The amount of folks buying SaaS software is a force like we’ve never seen before, and even with some stock market drama, many top SaaS companies still trade at $4B, $10B, $20B or more just a decade after being founded.

Start-ups 144

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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period. Email growth continues to chug along because it delivers consistent and impressive results.

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The Impact of 5G on Retail, Healthcare, and Manufacturing in 2022

Veloxy

Despite having one hell of a year in 2021, a lot of technologies and processes still continue to roll out and build. 5G in particular is one area that is sure to impact almost every industry out there. Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams.

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Creandum Ventures: VCs Don’t Help Enough in Recruiting. And VC Brands Are Overrated.

SaaStr

So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.

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Email Prospecting Is Dead

Iannarino

Some number of years ago, as social media took hold, many believed they had found a replacement for the cold call. A small group of friends and I tried to prevent sales organizations from allowing their sales force to avoid using the telephone. A number of proponents were critical, believing we were out of touch, even though our group used social media in addition to all the mediums available for communicating with prospective clients.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Invention, Innovation, Improvement

Partners in Excellence

The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? First, let’s start with some definitions: An invention is a unique or novel device, method, composition or process. (Dave’s take: Something that has never existed before.

Represent 139
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Diversity Recruiting: How to Diversify your Candidate Pool

Veloxy

It’s no secret that the global population is evolving and becoming more diverse. According to studies, there are plenty of benefits that come with building a workforce that reflects society. Diverse teams lead to sharper and more innovative teams that not only find work satisfaction, but improve sales productivity as well. So, how does diversity recruiting contribute to better overall performance?

Teamwork 147
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Gartner: Public Cloud Spending to Rise 20% Next Year to $500 Billion, SaaS to $200 Billion

SaaStr

Gartner, spending on SaaS: 2020: $120B 2021: $152B 2022: $177B 2023: $208B. Worry less about a few tweets, more about the opportunity ahead, and here right now. Go sell something pic.twitter.com/TLzgbuQLnW. — Jason BeKind Lemkin #???????????? (@jasonlk) May 26, 2022. So Gartner slices and dices its data a number of ways, but I find it invaluable to track enterprise and CIO sentiment.

B2C 143
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Overcoming the Fear of Being One-Up

Iannarino

I am grateful that the concept of being One-Up has resonated with salespeople and sales leaders. It’s a position that allows you to create value for your clients by helping them understand what they need to do to improve their results. Because you sell whatever you sell every day, you have a deeper understanding of certain aspects of the situation than your One-Down client, who rarely makes a decision about what you sell.

Clients 270
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Early Warning System: Retain More Accounts As You Grow

Engage Selling

How do you retain more accounts as you grow? Collecting and analyzing sales data indiscriminately is like endlessly tossing buckets of coins into a wishing well…and believing the act itself … Read More. The post Early Warning System: Retain More Accounts As You Grow first appeared on Colleen Francis - The Sales Leader.

Sales 130
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5 Essentials of a High-End Machinery Manufacturing Plant

Sales Pop!

Most businesses don’t need to set up their own high-end machinery manufacturing plants to offer their products to customers. Instead, it’s much cheaper to outsource the production of your goods to a manufacturing company. However, this is still an enormous financial commitment for most entrepreneurs, meaning that a wrong decision can easily lead to issues and eventual bankruptcy.

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Salesforce: “We’re Not Seeing Any Downturn or Deceleration”, Growing 24% at $30 Billion in ARR

SaaStr

Following Snowflake’s blow out quarter announcing big acceleration of growth at the end of the quarter, Salesforce has now announced a record quarter as well, growing a stunning 24% at a now $30 Billion in ARR. In fact, that’s acceleration. At $24B in ARR, Salesforce was growing 20% year-over-year. “We’re just not seeing material impact on the broader economic world that all of you are in,” Marc Benioff, Salesforce’s co-founder and co-CEO, said on a conference call with analysts.

Growth 138
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'Why Me?' Is Better Than 'Why Us?'

Iannarino

The "why us" approach salespeople have used for more than 100 years was based on the idea that the salesperson lacked credibility and trust. To convince a prospect to buy from the salesperson, the salesperson would explain that their company was reputable and successful, making it safe for the prospective customer to buy from the company. They also explained that their product was also the best available, making it safe for the customer to buy the product.

Trust 53
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

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Life Insurance: 6 Tips to Choose the Right Policy for Your Needs

Sales Pop!

While many people might consider life insurance superfluous, it is, in fact, the only way to protect yourself and your loved ones from the unexpected in a world full of life uncertainties. A life insurance policy is a contract between you, an insurance holder, and your insurer that guarantees payment to designated beneficiaries upon your demise in exchange for a premium.

Contract 130
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High NRR Can Mask a Lot of Problems

SaaStr

Having high net revenue / dollar retention is the magic of SaaS. If you have 120% NRR, you double in 5 years, even with no new customers! Above that, and you really get into magical compounding growth. But … high NRR can also mask issues. I see this so often. It can mask: 1. High NRR can hide mediocre growth in new logos and customers. This is issue #1.

Growth 132
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One-Up and the Power of Authority

Iannarino

Imagine you are responsible for producing results that have become increasingly difficult to achieve. Even though you don't particularly enjoy meeting with salespeople, the band-aids you've used to keep things running are no longer adequate to the task, and now you need to take meetings with salespeople who might help you turn things around.

Meeting 262
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How ABM strategies can accelerate marketing and sales velocity

Martech

“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus, her presentation at The MarTech Conference (scroll down to watch the video of their session). “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Rather than

B2B 122
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The Steady Path Counts Most

Sales Pop!

Reputation is everything for growing admiration for your business and you. Why? Because it’s a big win not only for the individual self but for all those taking part and the people you serve. Similar to the extension of online impressions, the same occurs with good word of mouth and branding. Businesses of all sizes and individuals, too, will do well to consider how they may strive to build community goodwill.

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A Look Back: 3 Amazing SaaStr Sessions with Dharmesh Shah, Co-Founder and CTO of HubSpot

SaaStr

I miss #SaaStrAnnual and all my fellow SaaS peeps. Hope to see you this year, @jasonlk. [link]. — dharmesh (@dharmesh) January 21, 2022. In the run-up to SaaStr Annual 2022 on September 13-15 , we wanted to look back at some of the highest-rated SaaStr sessions of all time, since the first SaaStr Annual in 2015. If you want to grab 20% off SaaStr Annual 2022 tickets, grab ’em here.

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7 Essential Sales Process Steps to Drive Massive Profits

Iannarino

Is sales an art or a science? In other words, is it more important for salespeople to be creative and innovative, or that they’re able to follow a set process to achieve proven results ?

Process 219
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Transform Your Prospects Into A High Performing Sales Team

Predictable Revenue

Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.

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7 Steps to Financial Security Before Age 30

Sales Pop!

Financial insecurity can be a great source of stress, and it’s only natural if you’re looking for ways to become financially stable as soon as possible. And while being financially independent already before age 30 might seem out of reach in your twenties, it’s actually more than possible. It doesn’t also mean that you should practice self-deprivation in literally every aspect of your life to save money – with a thoughtful approach, you can comfortably work toward financial security.

Finance 130
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11 Things All First-Time CEOs Should Know About Fundraising

SaaStr

Q: What are the top things founders should know about fundraising from VCs? Fundraising … It is sales. It is selling stock. And sometimes, it’s easier than other times. For many, 2H’20-’21 was the easiest time. At least, for those with a hot hand. Right now, things are harder for just about everyone. So it’s time to up your game.

Pitch 126
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Broaden your marketing ops talent perspective

Martech

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunit

B2C 122
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten