Iannarino

JUNE 25, 2024

Discover how the resurgence of the full-cycle salesperson is changing the sales landscape in modern businesses.

Sales 261

Sales 261

Anthony Cole Training

JUNE 28, 2024

Some of your salespeople are selling as expected… and some of them are not. If we buy into the theories of Italian economist, Pareto, then we buy into the concept that 80% of the effects come from 20% of the causes. This application of Pareto Principle can help to answer the question: Why Are Your Sales People Not Selling as Expected?

Sell 230

Sell Sales Drivers/motivators 230

Salesforce

JUNE 28, 2024

From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.

CRM 128

CRM Represent Trust Technology 128

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Objectives and Key Results 127

Objectives and Key Results Campaign Growth Technology 127

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Iannarino

JUNE 26, 2024

Discover how to transform your B2B sales approach and achieve exceptional results.

B2B 246

B2B Technique Sales 246

Search Engine Land

JUNE 28, 2024

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte

Contract 123

Contract Legal 123

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.

Click Through Rate 122

Click Through Rate Strategize Territory Campaign 122

Iannarino

JUNE 27, 2024

In the fast-paced world of sales, waiting for your dream client to reach out first can be a costly mistake.

Clients 244

Clients Contact Sales 244

SaaStr

JUNE 27, 2024

So is “outbound dead”? This has become a hot topic and almost a meme across LinkedIn and social media in SaaS. There’s no question for most of us, outbound is a lot harder that it was in 2021. And that the standard, automated cadences and break-up emails generally aren’t performing all that well. But does that mean that high quality outreach to a prospect that’s in market or will be soon … doesn’t work?

Prospecting 111

Prospecting Sales 111

Salesforce

JUNE 27, 2024

Remember Lotus 1-2-3? WordPerfect? These once popular apps are classic examples of business software considered indispensable but that’s since gone the way of the dinosaurs. It’s a perennial challenge with no easy solution. As any IT professional can attest to, maintaining an enterprise tech stack can often feel like a game of Whac-A-Mole. You deploy software to solve a business problem, only to have that software become outdated or even obsolete when the next whiz-bang app comes along, sinking

CRM 115

CRM Government Technology Technology 115

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JUNE 28, 2024

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.

Technique 120

Technique Click Through Rate User Experience B2B 120

Iannarino

JUNE 28, 2024

Wonder how political debates can teach us about winning big deals in sales?

Sales 234

Sales 234

Search Engine Land

JUNE 27, 2024

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.

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110

SaaStr

JUNE 27, 2024

What does it take to scale a team from 2 to more than 1,100 people in just a few short years? Hannah Seal, Partner at Index Ventures, chats with Job van der Voort, CEO and co-founder of Remote, about just that. Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history.

GTM 105

GTM Launch Finance Start-ups 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.

E-commerce 117

E-commerce A/B testing Retail Represent 117

Iannarino

JUNE 24, 2024

Discover how a well-utilized CRM can transform your sales strategy and boost your success.

CRM 201

CRM Sales 201

Search Engine Land

JUNE 24, 2024

Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using raw crawl data? We’ll examine the capabilities of ChatGPT in interpreting Screaming Frog crawl data and generating SEO recommendations. Leveraging generative AI for technical SEO My Search Engine Land articles often examine in-depth technical applications where SEO and AI can collaborate, resulting in increased effic

Technology 108

Technology Technology Follow-up Engineering 108

SaaStr

JUNE 25, 2024

Scaling a company from 0 to 100 employees is no small feat. Markus Lang at Speedinvest shares the top 10 golden rules for doing just that at this week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST. While these top ten tips may seem obvious, many founders overlook the importance of some of them as they scale their businesses. To start, let’s set some context for the startup lifecycle.

Growth 105

Growth Account management Process Product 105

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

JUNE 27, 2024

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.

Customers 117

Customers Campaign CRM Prospecting 117

Iannarino

JUNE 23, 2024

We have been living with social media platforms for quite some time now, and the research shows that you and I spend quite a bit of time on them. But some of us spend time consuming content while others create it.

Clients 141

Clients Prospecting Sales 141

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Campaign 106

Campaign Launch Engineering Product 106

SaaStr

JUNE 25, 2024

Dear SaaStr: Why Do Venture Capitalists Seem To Be Switching Firms More Frequently Than Before? Having been there, a few reason the trend has accelerated — to a point: More anchor “limited partners” willing to fund to partners that want to spin out. LPs are willing to double down on the top partners when they start their own firms. More generational change issues.

Growth 105

Growth 105

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.

Represent 115

Represent Networking B2C Niche 115

Iannarino

JUNE 22, 2024

Discover how obsession with high standards can be the key to transforming your business and surpassing the competition.

Sales 141

Sales 141

Force Management

JUNE 27, 2024

With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.

Growth 104

Growth Technology Technology Sell 104

SaaStr

JUNE 22, 2024

Dear SaaStr: Would You Invest in a Start-Up With 6 Co-Founders? I’ve done it — once. At least with 5 true co-founders. And that startup did end up selling for over $1 Billion (!) — so it’s not a firm “No.” But it did have the exact issues you’d expect. The downside? The company was a lot less nimble. Decisions took much longer, more egos were involved, especially on compensation.

Start-ups 105

Start-ups Strategize Up-sell Closing 105

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

B2C 112

B2C Launch B2B Prospecting 112

Search Engine Land

JUNE 26, 2024

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

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Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode: The evolution of GTMfund’s media strategy to multi-channel brand. Insights on building a profitable media company within a venture capital firm.

GTM 102

GTM Finance Growth Go To Market 102

Salesforce

JUNE 27, 2024

Choosing the best AI chatbot for your business is an important part of getting the most out of artificial intelligence (AI). There are many chatbots on the market, and each is trained to excel at different things — Siri as your hand-held personal assistant, Einstein Copilot as your do-it-all digital employee, or ChatGPT as your human-like conversational partner.

Sports 100

Sports CRM Service Start-ups 100

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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