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The Gist: Early legacy approaches to sales leveraged external factors to create a competitive advantage. Eventually, these approaches settled on “solutions” as the main advantage. Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results. Salespeople have tried many ways to compete for and win new business , most of which have produced uneven results.
By Tibor Shanto. I have always said that ‘demo’ is a four-letter word, as bad as any. Not the act of doing ‘a demo’, but more about timing and the purpose for one. All the people that came before you have taught buyers some bad habits. As always, you have a choice. You can cop out, and do the demo you think they want, or deliver a demo that moves deals?
The post 5 Tips To Efficiently Maximize Your Sales appeared first on ClickFunnels. You are making sales. Congratulations! Now it’s time to start thinking about how to maximize them. Today we are going to share five tips that can help you do that. Interested? Continue reading…. Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Ge
Creating a flyer that works is not just about how unique the artwork is. Yes, that’s the part that catches the audience’s attention. However, an effective flyer is more than just visual prowess. It’s also about the copy placement, image-to-text harmony, the font you’re using, and even the flow of the content’s sentence breaks. That’s just some of it, by the way.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say.
By Tibor Shanto. Does the world need yet another podcast? Normally I would side with the NO group, but in this case I’ll make an exception. As you know (or should know), I host a live broadcast every Friday morning called the “Breakfast For Champions.” It airs live on LinkedIn Live , YouTube live , and the usual outlets. And while it is available to view forever on YouTube or LinkedIn, you can’t take it on the go.
The post 16 Best Elevator Pitches We’ve Seen appeared first on ClickFunnels. Define your target market’s problem, share your solution, build credibility, reveal your unique value, and call them to action… all in under 30 seconds. Can you do it? In this guide, we’re going to explain the ins and outs of elevator pitches, provide a free template for you to use, and then show you the 16 best elevator pitches we could find — so you’ll feel inspired to create your own!
The post 16 Best Elevator Pitches We’ve Seen appeared first on ClickFunnels. Define your target market’s problem, share your solution, build credibility, reveal your unique value, and call them to action… all in under 30 seconds. Can you do it? In this guide, we’re going to explain the ins and outs of elevator pitches, provide a free template for you to use, and then show you the 16 best elevator pitches we could find — so you’ll feel inspired to create your own!
What’s a ‘leaner’? It’s a prospect that’s leaning your way after having heard your ‘un-sales’ pitch over a rather lengthy engagement period. And it’s a prospect that, once they fall your way, will never have to be sold again. They’re all in with you and the organization you represent. They believe you and they trust you. They are convinced that you will forever look after their best interests.
The Gist: Every human being has potential greater than they can imagine. The main challenge to growth and development is our inability to change our beliefs and our actions. Activating your potential comes from giving up who you are not, to make room for the person that comes after the person you are now. There is a recipe for personal and professional growth : follow it, and you will become something more than you are now.
“How much money do you make?” “What’s your personal cell phone number” “How many sexual partners have you had?” If a stranger asked you any of these questions, would you feel comfortable answering them? Likely not. Yet in sales, we ask our reps to go out and ask our customers similarly contentious questions all in the name of moving our deals forward. “What’s your budget for this project?
As we approach the upcoming Fourth of July holiday, our own Walt Gerano shares his thoughts regarding the obstacles holding us back from experiencing the sales success we desire.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
In this next article on the topic of “Win Together,” let’s explore the fact that, if we are to continue to succeed in the future, humans, and technology must win together, too. Racing Progress of Technology. In my opinion, the first real challenge of the future is that technology is developing almost faster than we can keep up. Just look over the last 50 years and the fact that computer chips continue to decrease significantly in size but greatly increase in capacity.
The Gist: Gary Klein offers a useful lens to think about your power in a sales conversation. Certain insights are only available to those who have the expertise to acquire them. Use Klein’s model to help you recognize the areas where you can find value-creating insights. The categories in this post come from Gary Klein’s book, Sources of Power: How People Make Decisions.
Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like? In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC.
The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. But how should you introduce it to the market? Today we are going to discuss three ways to do that. We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Tips on how to increase revenue can sometimes be too vague. We have put together all the tools to expand sales, and we’ll tell you what to work on to take your company to the next level. Sales Tools: 5 Points Of Automation. Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. 1. CRM System.
The Gist: It is natural to believe that a larger competitor has certain advantages. The advantages of size don’t create any value within the sales conversation. Your power has less to do with the size of your company and more to do with the value your approach creates for your prospective clients. We take our lessons where we find them. Today’s lesson is about size, and comes from the world of professional boxing.
Our guest this week is Brian Burkhart, Founder and Chief Word Guy at SquarePlanet which focuses on presentations, strategy, and messaging, joins John this week to talk about core values, growth mindset, and elevating others. Brian explains how one sets the tone as the leader yet emphasizes staying flexible throughout your entire career. You don’t want to miss this conversation as it solidifies the connection between elevating others to be the most well-rounded version of themselves in life
The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. But that alone isn’t enough to build a business. You also need to know how to sell that product effectively. Today we are going to discuss nine techniques that will help you do that. Are you ready to increase your sales? Continue reading…. Follow us on Instagram!
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
It takes time, money, and effort to bring people to your website. Once they’re there, they might read some of your content, review your products – and maybe even load up a shopping cart. But what happens when they leave? Without a strategy in place, this is basically a lost opportunity. But with retargeting, you’ll have a chance to reclaim this potential sale.
The Gist: In the past, salespeople had an advantage created by an information disparity: the salesperson had information unavailable to their client. We spend a lot of time helping our clients by teaching them how to produce the better decisions they need, closing the information disparity gap. Your clients also need to help close your information disparity gap by teaching you what you need to know, so you can help them and win their business.
In this article, you’ll learn 8 x sales tips for closing easily, so that you can win more sales consistently and effectively. These sales tips for closing easily are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. Read on to learn how these eight tips to improve your closing rate will help you win more sales. 8 x Sales Tips For Closing Easily Sales Tips For Closing Easily #1 –
I was working with a group of high performing salespeople years ago—well before the pandemic. And one of them was whining and complaining to me about how he was losing all of his business to the competition. The competition was … Read More » The post Generalizing from a Negative can Sabotage Your Mindset | Sales Strategies first appeared on The Sales Leader.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Before risking your hard-earned capital in automated forex trading, it is crucial to find a dependable expert advisor created by a professional EA programmer. Every single forex software that is found in the industry work in a different style and their features are not necessarily the same. The most significant type of automated forex trading software is an expert advisor which is a programmable piece of software developed by an EA programmer having expertise in forex trading.
The Gist: Even though there is a lot of criticism aimed at legacy sales approaches, there is nothing similar when it comes to legacy buying approaches. The legacy buying approaches tend to treat complex sales as if they were transactional. Work to create enough value to disrupt the process in some meaningful way. Many posts here outline the differences between a legacy approach to sales and a modern approach to selling, one that creates much more value for your clients.
Sales is the lifeblood of any business, and you need to learn how to make your sales consistent – which is why we’ve created this list of sales tips for dummies. In this article, we’ll be looking at eight sales tips for dummies to help you win more sales and serve more people, in a consultative and non-pushy way. Sales Tips For Dummies – 8 x To Close Easier.
Keeping track of, and nurturing, key relationships is critical to growing business within key accounts and selling to new customers in a complex b2b environment.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
There’s a pattern I see again and again, probably with 30% of venture-backed start-ups, maybe 40%. Their burn rate sneaks up on them, and becomes a bit out of control — without feeling like it. This usually doesn’t happen in the very early days, when you just have a few employees and almost no real marketing or sales expense. But it starts to creep up on you as early as $1m ARR.
How have you created value for your sales team this year? In our most recent podcasts, we discuss ways you can support your people and coach your entire team to success. As a sales leader, finding the time to fix execution gaps that you know exist, while in the flurry to hit your number is a common challenge. These episodes give you easy ways to enable your sales reps, support your managers and evaluate your own leadership skill set.
By Lauren Dichter , Sr. Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. When drafting a go-to-market strategy, it’s helpful to start with guiding questions, like: What does an effective go-to-market strategy look like for our company?
Recently, the Sandler Research Center set out to discover current operation challenges and changes faced by sales leaders in a more digitally oriented selling environment. The post Up-Skilling: A Major Challenge Facing Sales Leaders in the Second Half of 2021 appeared first on Sandler Training.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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