Sat.Jun 26, 2021 - Fri.Jul 02, 2021

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The Critical Shift to Competing by Creating Value

Iannarino

The Gist: Early legacy approaches to sales leveraged external factors to create a competitive advantage. Eventually, these approaches settled on “solutions” as the main advantage. Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results. Salespeople have tried many ways to compete for and win new business , most of which have produced uneven results.

Clients 334
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Time To Demo Your Change

Tibor Shanto

By Tibor Shanto. I have always said that ‘demo’ is a four-letter word, as bad as any. Not the act of doing ‘a demo’, but more about timing and the purpose for one. All the people that came before you have taught buyers some bad habits. As always, you have a choice. You can cop out, and do the demo you think they want, or deliver a demo that moves deals?

Up-sell 293
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5 Tips To Efficiently Maximize Your Sales

ClickFunnels

The post 5 Tips To Efficiently Maximize Your Sales appeared first on ClickFunnels. You are making sales. Congratulations! Now it’s time to start thinking about how to maximize them. Today we are going to share five tips that can help you do that. Interested? Continue reading…. Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Ge

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How to Get Customers to Answer Your Toughest Discovery Questions

Cerebral Selling

“How much money do you make?” “What’s your personal cell phone number” “How many sexual partners have you had?” If a stranger asked you any of these questions, would you feel comfortable answering them? Likely not. Yet in sales, we ask our reps to go out and ask our customers similarly contentious questions all in the name of moving our deals forward. “What’s your budget for this project?

Customers 199
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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One Cause of an Aversion to Prospecting

Iannarino

The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy. Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The salesperson who called me was talking very fast, and I had a difficult time making out what she was trying to say.

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The Monday Morning Breakfast Podcast

Tibor Shanto

By Tibor Shanto. Does the world need yet another podcast? Normally I would side with the NO group, but in this case I’ll make an exception. As you know (or should know), I host a live broadcast every Friday morning called the “Breakfast For Champions.” It airs live on LinkedIn Live , YouTube live , and the usual outlets. And while it is available to view forever on YouTube or LinkedIn, you can’t take it on the go.

Sell 274

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Sales Success: Declaring Independence from Your Personal Obstacles

Anthony Cole Training

As we approach the upcoming Fourth of July holiday, our own Walt Gerano shares his thoughts regarding the obstacles holding us back from experiencing the sales success we desire.

Sales 174
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How Personal and Professional Growth is Based on New Beliefs, Actions, and Outcomes

Iannarino

The Gist: Every human being has potential greater than they can imagine. The main challenge to growth and development is our inability to change our beliefs and our actions. Activating your potential comes from giving up who you are not, to make room for the person that comes after the person you are now. There is a recipe for personal and professional growth : follow it, and you will become something more than you are now.

Growth 234
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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

Your unique selling proposition (USP) is what separates you from the competition. For customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. But what does a USP look like? In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of SaaS, e-commerce, and DTC.

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3 Ways To Introduce A New Product In The Market

ClickFunnels

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. But how should you introduce it to the market? Today we are going to discuss three ways to do that. We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers?

Product 148
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Podcast 205: Brian Burkhart on Brian Burkhart on Elevating Others through Core Values, Growth Mindset & Flexibility

JBarrows

Our guest this week is Brian Burkhart, Founder and Chief Word Guy at SquarePlanet which focuses on presentations, strategy, and messaging, joins John this week to talk about core values, growth mindset, and elevating others. Brian explains how one sets the tone as the leader yet emphasizes staying flexible throughout your entire career. You don’t want to miss this conversation as it solidifies the connection between elevating others to be the most well-rounded version of themselves in life

Growth 147
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Sources of Power in Sales

Iannarino

The Gist: Gary Klein offers a useful lens to think about your power in a sales conversation. Certain insights are only available to those who have the expertise to acquire them. Use Klein’s model to help you recognize the areas where you can find value-creating insights. The categories in this post come from Gary Klein’s book, Sources of Power: How People Make Decisions.

Sales 234
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8 x Sales Tips For Closing Easily

The 5% Institute

In this article, you’ll learn 8 x sales tips for closing easily, so that you can win more sales consistently and effectively. These sales tips for closing easily are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front. Read on to learn how these eight tips to improve your closing rate will help you win more sales. 8 x Sales Tips For Closing Easily Sales Tips For Closing Easily #1 –

Closing 145
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9 Techniques To Effectively Sell A Product

ClickFunnels

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. But that alone isn’t enough to build a business. You also need to know how to sell that product effectively. Today we are going to discuss nine techniques that will help you do that. Are you ready to increase your sales? Continue reading…. Follow us on Instagram!

Technique 148
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Generalizing from a Negative can Sabotage Your Mindset | Sales Strategies

Engage Selling

I was working with a group of high performing salespeople years ago—well before the pandemic. And one of them was whining and complaining to me about how he was losing all of his business to the competition. The competition was … Read More » The post Generalizing from a Negative can Sabotage Your Mindset | Sales Strategies first appeared on The Sales Leader.

Sales 139
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The Fight In The Dog

Iannarino

The Gist: It is natural to believe that a larger competitor has certain advantages. The advantages of size don’t create any value within the sales conversation. Your power has less to do with the size of your company and more to do with the value your approach creates for your prospective clients. We take our lessons where we find them. Today’s lesson is about size, and comes from the world of professional boxing.

Clients 213
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Sales Tips For Dummies – 8 x To Close Easier

The 5% Institute

Sales is the lifeblood of any business, and you need to learn how to make your sales consistent – which is why we’ve created this list of sales tips for dummies. In this article, we’ll be looking at eight sales tips for dummies to help you win more sales and serve more people, in a consultative and non-pushy way. Sales Tips For Dummies – 8 x To Close Easier.

Closing 139
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How to stop dropping the ball and start engaging more effectively

Membrain

Keeping track of, and nurturing, key relationships is critical to growing business within key accounts and selling to new customers in a complex b2b environment.

B2B 137
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Even A Slightly Too High Burn Rate Can Get Out of Control

SaaStr

There’s a pattern I see again and again, probably with 30% of venture-backed start-ups, maybe 40%. Their burn rate sneaks up on them, and becomes a bit out of control — without feeling like it. This usually doesn’t happen in the very early days, when you just have a few employees and almost no real marketing or sales expense. But it starts to creep up on you as early as $1m ARR.

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What Your Clients Can Teach You

Iannarino

The Gist: In the past, salespeople had an advantage created by an information disparity: the salesperson had information unavailable to their client. We spend a lot of time helping our clients by teaching them how to produce the better decisions they need, closing the information disparity gap. Your clients also need to help close your information disparity gap by teaching you what you need to know, so you can help them and win their business.

Clients 200
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Our Latest Podcasts: Provide Value to Your Team

Force Management

How have you created value for your sales team this year? In our most recent podcasts, we discuss ways you can support your people and coach your entire team to success. As a sales leader, finding the time to fix execution gaps that you know exist, while in the flurry to hit your number is a common challenge. These episodes give you easy ways to enable your sales reps, support your managers and evaluate your own leadership skill set.

Sales 130
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Tips to Keeping Your Creative Juices Flowing this Summer

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Summer is here! If you live in the Greater Seattle Area, you know the weight those words hold. We’ve stuck it out through the rain and have waited approximately 8 months for the sunshine to reappear. With that, we migrate outside any chance we can get. But whether you’re wishing you were soaking up the sun or daydreaming of your next outdoor activity, it can be hard to stay focused.

Consult 126
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Up-Skilling: A Major Challenge Facing Sales Leaders in the Second Half of 2021

Sandler Training

Recently, the Sandler Research Center set out to discover current operation challenges and changes faced by sales leaders in a more digitally oriented selling environment. The post Up-Skilling: A Major Challenge Facing Sales Leaders in the Second Half of 2021 appeared first on Sandler Training.

Sales 123
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How to Deal with Legacy Approach Buyers

Iannarino

The Gist: Even though there is a lot of criticism aimed at legacy sales approaches, there is nothing similar when it comes to legacy buying approaches. The legacy buying approaches tend to treat complex sales as if they were transactional. Work to create enough value to disrupt the process in some meaningful way. Many posts here outline the differences between a legacy approach to sales and a modern approach to selling, one that creates much more value for your clients.

Clients 195
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Sales Strategy: 6 Steps to Increase Conversion Rates

Lead Fuze

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you charge into battle without a proper sales strategy, you’re running blind. This means anything that jumps out to try and get you is more than likely going to succeed. However, if you take a step back and take the time to plan and organise yourself and your team, you’re greatly increasing your chances of success.

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What’s Required for Go-to-Market Success

Heinz Marketing

By Lauren Dichter , Sr. Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. When drafting a go-to-market strategy, it’s helpful to start with guiding questions, like: What does an effective go-to-market strategy look like for our company?

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Eight Ways Salespeople Can Sell More by Listening More

Sandler Training

Here are eight powerful strategies for more effective listening during conversations with prospects. The post Eight Ways Salespeople Can Sell More by Listening More appeared first on Sandler Training.

Sell 117
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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. Get tickets here. Sam Altman, then President at Y Combinator, moderated as Josh Reeves, CEO of now $2B+ Gusto; Tracy Young, Co-founder & CEO of now almost $1B PlanGrid (acquired by Autodesk); and Spenser Skates, Co-founder & CEO at now $4B Amplitude, share their best advice, including the importance of culture and values, hiring the right peop

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Salespeople Need To STOP Selling “Value” – With David Priemer

Predictable Revenue

If your company’s conversion rates need a boost, David Priemer’s insight, stemming from a long, successful sales career will certainly be of value. David is an award-winning research scientist with exceptional analytical skills that have helped him lead winning sales teams. The post Salespeople Need To STOP Selling “Value” – With David Priemer appeared first on Predictable Revenue.

Sell 111
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What Is Revenue Marketing?

Sales Hacker

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? We’re seeing marketers reinventing the way they engage with their sales team—and their customers—throughout the buyer journey. Revenue marketing is just one example.

GTM 110
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten