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In the fast-paced, ever-changing field of sales, it’s no wonder why systematic, repeatable training is important to keep sales reps up-to-date. Since sales reps often need to learn and adapt to the latest sales process, methodology, and messaging, offering timely training is a must. Equally important is the regular distribution of sales training content that is memorable.
As a woman it’s something many of us say so much as if it is a filler word, like “um” – apologizing for bumping into someone, for not holding the door wide enough, for seemingly no reason at all when we call, text, or email someone. I had a bad habit of saying the phrase, “I am sorry”. Here’s how I stopped saying it nearly 95% of the time. Most of the time I said I am sorry when I could say something else.
Dominating your competition today is not a “nice-to-have,” it’s a necessity. The battleground for competitive differentiation has shifted. The name of the game used to be having a unique product. Now, that’s nothing more than a ticket to play the game. It’s hardly a winning strategy by itself ( read more about why that is here ). Instead, sales conversations — what salespeople say, do, and write during the sales process — are where the perception of difference is c
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Accent Technologies and SiriusDecisions are partnering to bring a sales enablement webinar series covering some of the most common challenges SE leaders face today. Sales Enablement (SE) is one of the fastest-growing functions in companies today. However, the term means something different to almost every organization. (more…).
When a high-stress job meets low emotional intelligence (EI), doomsday happens. That’s what research, experience, and common sense will tell you. And that’s why achieving your success potential in sales is directly proportional to your emotional intelligence in sales. Sales is tough, but even that is an understatement. Regardless of role, most sales professionals work well beyond 40 hours per week based on a HubSpot study.
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
“We had a ton of inbound leads,” Paul told me with a serious look on his face. “But our close rates weren’t keeping up, and I couldn’t answer why.”. Having spent his career running sales teams at Salesforce.com, Paul Snelson now found himself leading the 70-rep sales organization at TouchBistro. Planted in the heart of downtown Toronto — a place swarming with tech talent — TouchBistro was lucky enough to have a top-notch marketing team.
Most salespeople don’t really know what a buying decision maker is, even though they think they do. This fact is an often unidentified cause of painful late-game losses. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company's ability to satisfy your clients
?????????????????????????????Today, I have a challenge for you that you can do over the next week or the next month. Put down your Powerpoints. Instead, I want you to focus on the audience and the message that you’re sending to them.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You're not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing a sale wouldn't be so thrilling -- which drives salespeople to continually strive for more.Because sales professionals are expected to generate the
By Ryan Taft. The older I get, the more I realize how important time is. Specifically, I am more aware of what I am, and am not, accomplishing. If you ask my wife she would tell you that I am always planning, scheduling and attempting to figure out how to maximize every moment to be my most productive self. Of course, I fail at this fairly often. And…there are a few things I have figured out that have yielded fantastic results. ?
Working with sales to form new content approaches can skyrocket revenue in bold new ways. A few fundamental ingredients are needed to make positive changes. Let’s not sugar coat things. Your sales team hates your content. They don’t think it generates enough high-quality leads. They don’t feel you know the audience as well as they do. And even when you do produce content that sales would love, they don’t know it exists or they can’t find it.
This is the second post in our series on how learning improv can improve your sales skills. The first post can be found here. When you’re in sales, it can be easy to think the most important quality is being a good talker. But as an 11-year-old kid, helping my single mom, Maria, get her X-ray business off the ground, I discovered talking is only one part of the package.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you.
By Lisa Heay , Senior Marketing Consultant at Heinz Marketing. It’s hard to know what you don’t know. Marketing Automation is complex, and even after almost a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, more efficiently. Here’s a list of 10 things you may not know about Marketo: Batch Campaigns and Wait Step Priority.
Every new year brings with it trendy buzzwords related to sales – (like freemium ), but one word has show up time and time again: data. With phrases like data analytics, sales data, big data and data sets, the collection of information is driving everything from sales coaching and productivity to predictivity technologies and marketing campaigns. No matter how big your business, if you’re not using data analytics to drive your sales, you’re going to fall behind your competition.
I was sitting in yet another deal review. The sales person was describing the deal, focusing on what the customer wanted to buy. The sales person described the products, the volumes, the competition, potential pricing… At some point, I raised my hand, asking, “Why are they buying?” The sales person looked at me, perhaps noticing by silver hair, thinking, “Poor old guy, doesn’t realize senility is setting in, I’ll humor him.” He responded, “Becaus
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out, or delight your readers, if you're using the same cheesy "marketing person on computer" image as everyone else. But what's the alternative, besides finding room in the budget to hire a freelance photographer? You might want to rethink your strategy a bit.
By Lauren Dichter , Marketing Coordinator for Heinz Marketing. Multicultural marketing. Diversity marketing. Ethnic marketing. International marketing. Global marketing. Diaspora marketing. What do all these phrases have in common? Well, for the most part, they can all be boiled down to a single concept. But they’re not the same. So what makes them unique?
This final part of the 5-part sales coaching series focuses on coaching for sales success. Part 5 Overview: Commitments vs. Conversations. Coaching vs. Conversations. Salespeople Stay Where They Are Celebrated, Not Tolerated. Use Follow-Up Meetings to Calibrate Your Rep’s Strengths. The Coachability Quadrants. The 8 Types of Salespeople in EVERY B2B Team.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Sales forecasting can play a major role in your company’s success ( and your own career development ). According to research from the Aberdeen Group , companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quota. But despite the advantages, many sales leaders struggle to create sales forecasts that are anywhere near reality.
By Jeff Shore . What is more important: skillset or mindset? Come on – you know the answer. You can have all the techniques in the world, but if your head ain’t on straight, it’s over before you get started. The best of the best (and that’s you, right?!) actively work on building and sustaining the proper mental approach. Call it the X-factor, that part of your achievement drive that will not be tamed.
In Michael Porter’s seminal book Competitive Strategy, he highlights three competitive advantage strategies: Cost leadership. Focus. Differentiation. Cost leadership is for the “Amazons of the world.”. Their economies of scale allow them to reap insane profits despite charging razor thin prices. They “make it up in volume.”. Focus is for companies that narrow in on a niche.
When I listen to salespeople on recorded calls, in role plays, or when personally observing them sell, I hear nearly a mistake per minute with prospects.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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