Cerebral Selling
FEBRUARY 22, 2021
In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret.
Anthony Cole Training
FEBRUARY 25, 2021
When you don't have a pipeline of sales talent to go to when making a hire, you can become desperate. You become desperate because you believe having someone in the role is better than a vacancy. In the 6th blog of our series No Assembly Required Hiring , Tony discusses how to avoid making reactive hiring decisions and the 3 rules you must follow to improve your candidate selection.
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Partners in Excellence
FEBRUARY 23, 2021
It’s funny, every once in a while I find myself in similar conversations with different executives. Each starts in a different place, but the underlying issues are all the same. A core issue has come up. It’s actually one that concerns me deeply. “Do we have enough confidence and trust in our people to let them do their jobs?” Let me unpack this just a little.
SaaStr
FEBRUARY 25, 2021
Ah the VP of Sales. The toughest hire. Such a high failure rate. I want to help. So this is the third in our series. The first post is What a Great VP of Sales Actually Does. So you expect the right things, and hire your rockstar at the right time to do the right things. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ConversionXL
FEBRUARY 24, 2021
How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. . As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck.
The 5% Institute
FEBRUARY 23, 2021
Sales multipliers (or sales multiplier effect) are strategies and tactics you can use to win more consistent sales. As the name suggests – there are things you can implement that will multiply your sales without adding too much effort at all. In this article, we’ll look at five of our recommended and easy to execute sales multipliers to win more sales on a consistent basis.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 22, 2021
We did a deep dive on Google Cloud’s incredible numbers the other day here but there was one point in particular it’s worth doing a deep dive on. Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.
Highspot
FEBRUARY 22, 2021
SEATTLE, Feb. 22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures.
G2
FEBRUARY 24, 2021
Anyone in marketing knows there are a lot of cooks in the kitchen at any time, which can make moving through an approval process a real pain.
Membrain
FEBRUARY 24, 2021
If you’ve been paying attention, you may have noticed that we’ve been gradually rolling out free trials on all of our modules. A few weeks ago, we made the account growth module free for a limited time. Then we announced the prospecting module free trial was also available. And now, finally, the main event: We have made our core workflow, the active pipeline module, available to try for free.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
FEBRUARY 25, 2021
Let’s take a look at a few recent $1B+ “exits”, i.e. sales in SaaS: Pipedrive acquired by Vista for $1.5B. Thoma Bravo acquires Sophos for $3.8B. Insight Partners buys Veam for $5B. Gainsight sells a majority interest to Vista at $1.1B valuation. What do these deals, and so many more have in common? The acquirer wasn’t a Big TechCo.
Partners in Excellence
FEBRUARY 22, 2021
We all have them, the “Must Win Deals,” where we pull out all the stops. We do everything we need to do to win the deal. Often, we are at our most creative moments when we do these deals. We thoughtfully overcome every hurdle, we get the customer to think differently, we mobilize all the internal resources necessary to close the deal. We manage to present a powerful business case, to defend our value, to minimize discounting.
RAIN Group
FEBRUARY 24, 2021
How do buyers make purchase decisions? Why do they choose one provider over another? Are there things you, as a seller, can do to influence their decisions? As the world transitioned to virtual selling in 2020, we wanted to know how this was impacting buyers and sellers alike. We surveyed 528 buyers and sellers across the Americas, EMEA, and APAC. We asked buyers what influences their decisions the most when buying virtually.
Capterra Sales & Marketing Software
FEBRUARY 24, 2021
The post 9 Best Free and Open Source Survey Software Solutions appeared first on Capterra. Jump to: Alchemer. Google Forms. Hotjar. LimeSurvey. Qualtrics CoreXM. SoGoSurvey. SurveyLegend. SurveyMonkey. Zoho Survey. With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
SaaStr
FEBRUARY 20, 2021
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. But in consumer internet, often you know if you hit it, however low the odds are, at least the market is huge (or at least, the user base is huge). SaaS is more confusing. Yes, if you are WorkDay and taking PeopleSoft on back in the day, straight-and-center, you know you’re taking on a $1 billion+ market on Day 1.
Engage Selling
FEBRUARY 26, 2021
Decision paralysis is a real thing. It’s when your buyers are so overwhelmed with information that they can’t make a decision. Best case, they simply delay. Worst case, they cancel the project, spend their money on something else, or they … Read More » The post Helping the Customer Through Decision Paralysis | Sales Strategies first appeared on The Sales Leader.
Heinz Marketing
FEBRUARY 26, 2021
By Lauren Dichter , Marketing Consultant at Heinz Marketing. Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right. And even when you think you’ve got it just right… it could be totally different depending on the characteristics—both the static and in-flux ones— of the company you’re marketing to!
Salesmate
FEBRUARY 26, 2021
Realtors play a vital role in selling, renting, or leasing a property. In fact, most people find real estate agents reliable when they’re looking to purchase a property. Therefore, the demand for realtors has skyrocketed in the past few years. You need to have a strong real estate lead generation strategy for your business so you can capture more leads.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
SaaStr
FEBRUARY 23, 2021
I want to spend a few posts and some time on sales comp plans for early-ish stage SaaS companies (up to say $20m in ARR). Because almost all the sales comp plans you are going to read about, and learn about are great — for SaaS companies that are well post-Scale. That work great for Salesforce, or Box. Or for companies that are investing huge amounts in sales & marketing after raising $30m, $50m, $100m+ But they probably won’t work for you until you are Bigger.
Hubspot
FEBRUARY 24, 2021
Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic. It's a win-win when done correctly, but not all webinars go smoothly. I once attended a webinar on email automation tips that was actually a full product demo.
Heinz Marketing
FEBRUARY 25, 2021
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. So far, I’ve been extremely impressed with the format, variety, and content of the sessions.
Xant
FEBRUARY 26, 2021
Part of sales is thinking about your pipeline, your process, and how you can optimize or improve it. Qualifying more leads and closing more deals requires you to assess the black holes in your process, where it breaks down how it creates friction with customers. If you notice that buyers aren’t responding to your emails or engaging with your reps, here are three reasons why your sales process needs work and what you can do about it.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SaaStr
FEBRUARY 24, 2021
Upwork is one of those products and marketplaces many of us use all the time — including Team SaaStr — but we don’t often see discussing that much as a public SaaS / Cloud company. But it should be. Upwork’s now worth $6B and $400m+ in ARR growing a healthy 24% Year-over-Year, and has gotten a solid Covid boost, if perhaps not quite the boost of some other Cloud leaders.
Hubspot
FEBRUARY 23, 2021
It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt.
Heinz Marketing
FEBRUARY 24, 2021
By Win Salyards , Marketing Coordinator at Heinz Marketing. There’s no denying the importance and effectiveness of content in a B2B marketing strategy. But, when you’ve invested your time and money into developing a long-form content piece such as an ebook or research report, you want to get the most ROI you can from it. That’s where repurposing your content comes in.
Sales Hacker
FEBRUARY 24, 2021
Businesses play an essential role in shaping the world around us, and this happens through the collaborative efforts of executives and the workforce. Collaboration results in the development of products and services that make life easy for the people, driving the market, and indirectly leading to economic growth. While the workforce is directly engaged in company operations, executives make important decisions to ensure all goes well.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
SaaStr
FEBRUARY 26, 2021
Brendon Cassidy, my VP of Sales wrote a version of this piece a while back. It had 2,398 likes and clearly hit a chord with people. I though an updated version of this would be good for founders thinking about hiring a VP of Sales … VPs of Sales themselves … and VPs-to-be to read — Jason, ed. … 10 Rules to Being a VP of Sales in a Startup.
Hubspot
FEBRUARY 23, 2021
Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 2 million active users , gained a $100-million valuation , and hosted some of the world's top thought leaders. Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use
Heinz Marketing
FEBRUARY 23, 2021
By Maria Geokezas , VP of Client Services. Empathy is often defined as the ability to recognize emotions in others and to understand other people’s perspectives on a situation. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers. Empathy is often considered the basis of emotional intelligence (EQ) and they don’t always get the respect they deserve in business situations.
Understanding the Sales Force
FEBRUARY 26, 2021
It's short article Friday. Less is more. My Twitter feed had the funniest 1-minute baseball video I have ever seen. It was pitcher fielding practice (PFP) and the coach was miked up. It illustrated just how bad most professional major league pitchers are at fielding their position and how a coach can keep it light - even make it funny - when the pitchers are struggling so badly.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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