Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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6 Results-Driven Sales Scripts Used by Top Salespeople

Iannarino

Is your close rate where you want it to be? If not, the problem may be in your phone game. In fact, 86% of prospects aren’t satisfied with their phone sales experiences. But a phone sales conversation—especially cold calling — is nothing to sneeze at. I know firsthand just how challenging they can be.

Cold Call 332
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Why are we satisfied with such poor win rates?

Membrain

We struggle to hit our goals, make our numbers. Every year, we see decreases in % of sales people making their goals. At the same time, our solution to try to make our numbers is driving increases in volumes and velocity.

Sales 153
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Trending Sources

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How to implement a buyer-first digital strategy across departments

Martech

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp

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3 Keys to Motivation and Continued Sales Success

Anthony Cole Training

Research shows that money is NOT the primary motivator for success in sales, ESPECIALLY with today's younger generations. Here are 3 Keys to help sales managers and top producers bust the myth that “enough is enough” to continue to see great sales success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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You Are Not Really Doing Discovery

Iannarino

The main outcome of discovery for most salespeople is to identify the client's problem and its impact. The reason the salesperson needs a problem is that in absence of a problem, there is no need for their "solution," a word designed to inflate a product or a service into something both the salesperson and their prospective client believes to be greater.

Clients 297
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Salesforce AppExchange: How to Get Started in 2022

Veloxy

Salesforce is the most powerful CRM solution on the planet. When companies large and small deploy Salesforce, they soon come to realize how robust it is and how much customization is required. To accelerate usability, adoption and ROI, many companies and Salesforce administrators turn to the Salesforce AppExchange. Similar to iPhone and Droid users who want to get the most out of their smartphones, Salesforce admins turn to the AppExchange to download apps for a variety of use cases.

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Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

B2B 145
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How to Conduct an Effective Sales Strategy Presentation

Iannarino

As a sales professional , you’re used to selling to customers, but selling to stakeholders in your own organization is a different story. When you conduct a sales strategy presentation, that’s exactly what you’re doing: Demonstrating what you expect your team to accomplish to benefit the rest of the organization.

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What Is An End To End Sales Process?

The 5% Institute

In this article, we’ll detail our end to end sales process that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process / sales system is one of the most important things you can learn in sales. A sales system will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Process 143
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Can We Know More Than Our Customers?

Partners in Excellence

Since my earliest days of selling, I have been taught, to create real value and differentiation, I have to know more than my customers. I have to know their markets/industries better than they. I have to know their business better than they, I have to know the issues they face better than they, I have to know what they don’t know but should know.

Customers 142
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Don’t Hire a VP of Sales Everybody Loves

SaaStr

So this is a seemingly simple post, and one with a title that is purposefully a bit binary. Yes, sometimes it’s OK to hire a VP of Sales that everyone loves. But not usually. At least 9 times out of 10, if everyone on the team loves a VP of Sales, it’s the wrong hire. And this especially matters because I often see CEOs picking between 2 final VP of Sales candidates.

Sales 140
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Elite Sales Strategies

Iannarino

Today we release my fourth book, Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , and my first book with Wiley publishing. You can buy the book here now!

Sales 281
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How To Close Sales Deals Faster

The 5% Institute

In this article, you’ll learn how to close sales deals faster, by learning proven sales tips and techniques that you can start implementing straight away. These successful sales techniques are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques.

Closing 141
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6 Elements of a Sales Opportunity Plan

RAIN Group

Sellers who win consistently plan to win from the start. They're methodical in their approach to opportunities. They carefully map their sales process to the buyer's, set goals for every meeting, and do an exceptional job of communicating value.

Sales 135
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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4 technical SEO tasks that are critical to organic success

Search Engine Land

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.

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The New Fundamentals in B2B Sales

Iannarino

Disclosure: Not everything in sales or buying has changed. There are plenty of fundamentals still effective and useful. The idea that everything has changed is largely the result of people believing and pursuing the idea that everything must be disrupted, mostly through technological solutions. In the future, we will recognize these changes were evolutionary at best and at worst, unoriginal and derivative.

B2B 279
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BowtiedCocoon: Top SaaS SMB AEs have $125k OTEs. But The Best Ones Make $261k.

SaaStr

Ok I have to admit, I don’t know BowtiedCocoon on Twitter but the research from LinkedIn put together looks really solid and consistent with all my data. And it’s super helpful. Per LinkedIn data, SMB AEs at some of the top SaaS and B2B companies have: an average base salary of $70k, an average OTE of $125k, and. the best, top reps make $260k.

B2B 132
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Consumers aren’t so worried about data misuse by advertisers

Martech

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why Your Clients Think with Their Feelings and What to Do About It

SalesProInsider

What factor do you think is most important when your prospects make decisions—emotions or facts? Well, the research is clear. When all considerations are similar, not equal but similar, emotions win out as the most important criteria for making a decision. This may be a surprise as many people insist that they make decisions based on facts. Yet the reality is that this factor leading the way is subconscious for most people.

Clients 127
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4 Sales Call Scripts to Level-Up Your Sales Program

Iannarino

What’s the difference between saying “we provide” and saying “you can get”? On a cold call, the difference is about a 22% ding to your close rate. Words matter: Sales scripts can help you ensure you’re using the right ones.

Cold Call 273
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ForgeRock: Top Startup Valuations Fell 19.95% in February and March

SaaStr

FT summarized the latest data from 2 platforms trading private shares. These platforms are used to trade shares in the largest, late-stage startups: Forge Global, which just SPAC’d / went public itself, found the clearing price for trades for top startups fell 10% in February and another 10% or so in March , after just starting to go down in January.

Niche 126
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How marketers can build a data-driven stack

Martech

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Most marketers would agree access to more customer data is a good thing for brands.

Campaign 128
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to get reviews for local SEO: The must-do list 

Search Engine Land

How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.

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9 Sales Rules for Surviving the Red Ocean

Iannarino

No one wants to live in the Red Ocean, but if you believe the Blue Ocean is somehow better, look at the short time Netflix had an advantage before Amazon, Paramount+, Disney, Hulu, and a dozen more companies decided to compete and stain the water red. Not all of these companies are going to survive and some will merge.

Sales 262
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These 6 Cold Email Examples Are So Good You’ll Want To Steal Them

Gong.io

. All businesspeople get them. They are usually bad to very bad (to awful). Often they are automated. They rarely include any customization or personalization. Cold emails. If I had a dollar for every terrible cold email I’ve received in my business career, well, let’s just say I would not be writing this article now. But cold emails don’t have to suck.

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What agile marketing teams need from their leaders

Martech

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing only succeeds when leaders like you are on board with the cultural and behavioral changes needed by everyone in the organization. And as a leader, your modeling of these behaviors is going to set the stage for what people feel they can do – especially if it’s vastly different from how they’v

Trust 124
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Are You Fundable in 2022? Just Ask Your Existing Investors. Ask Them.

SaaStr

So everything changed in SaaS in February and March. The public markets were under stress before then, as we emerged into this new post-Covid restrictions, higher interest rate world. But it didn’t fully hit startups and even many public companies until February. It hit hard, with Nasdaq falling another 15%, and private valuations perhaps 20%. More importantly, many Cloud leaders are down 50% from their all-time highs.

Closing 124
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The Benefits of Being One Down

Iannarino

On Tuesday, April 19, 2022, my fourth book, Elite Sales Strategies: A guide to being One Up, Creating Value, and Becoming Truly Consultative is set to be released. It is a book about consultative selling and the strategies you need for the current environment. But the concept of being One Up or One Down is not limited to sales.

Consult 233
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“Salesperson, Why Are You ‘Ghosting’ Me?”

Partners in Excellence

To be honest, I may respond to less than 5% of the sales outreaches I get. I trash or spam most. But I’ve noticed over 60% of those that I do respond to, I get “ghosted.” By that, I mean, some sales person has taken the trouble to find me and reach out to me, and I’m interested enough to say, “tell me more… ” But they disappear.

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Good morning: Customer experience takes the cake

Martech

Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.

Customers 124
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.