Sat.Oct 24, 2020 - Fri.Oct 30, 2020

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Google Will Soon Rank “Passages.” Does It Matter?

ConversionXL

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. When it comes to organic results, the biggest news is Google’s new focus on “passages”: By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.

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Good to great sales teams

Membrain

Jim Collins’ bestselling book, “ Good to Great ” has been a roadmap followed by many companies striving for greatness. It’s also a nice reminder about not settling for just “good.” I’ve been re-reading it lately, as I sometimes do, and couldn’t help thinking about the many parallels between the book’s central research and a sales organization.

Sales 166
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Trending Sources

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Challenging The Status Quo

Partners in Excellence

A sale will never happen until the status quo is challenged in some way. Perhaps, the customer has experienced problems or challenges. Perhaps they are discovering new opportunities they want to pursue. They decide to change, initiating, among other things, a buying journey. Too often, the customer doesn’t recognize the need to change. They are too busy to notice things could be better.

Up-sell 162
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The Correlation Between Milestones, Sales Process and Sales Success

Understanding the Sales Force

The s**t show known as 2020. Many of us have heard that term used to describe this uniquely strange year. Despite everything unusual about 2020, there have been some normalcies too. We celebrated births, birthdays, anniversaries, Mother's and Father's Days, and we will all celebrate the upcoming holidays. The gatherings might be smaller and more localized, but the holiday won't pass by without us.

Process 152
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Online Classes For Sales Success – Yours For Free

The 5% Institute

To help you close easier, become more consistent at selling, and serve more clients – we’ve created online classes for sales success – absolutely free! Our mission at The 5% Institute , is serve Sales Professionals, Business Owners and Entrepreneurs so that they can serve more people, and make a bigger impact. Sales doesn’t need to be hard. What can make it difficult though, is following outdated methods, or scripts that actually repel your potential clients.

Sales 145
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The Power and Honesty in a L4M Model. Build One Now.

SaaStr

“To keep you honest, and help the entire company and team keep track of how you are really doing … build a simple, rolling, “L4M” (Last Four Months) model. It just takes minutes.”. The Power and Honesty in a L4M Model. Build One Now. | SaaStr [link]. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. One thing I see most SaaS companies do a pretty poor job of until they have a great finance team is a go-forward model.

Finance 141

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The Pros and Cons of Virtual B2B Events

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. The State of B2B Events. Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. But in the absence of physical events, virtual events have risen to fill the void. The question is: Have they succeeded? In the time since, businesses have not only transitioned employees to work from home – but entire business models have also been adjusted to effectively

B2B 139
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What Vs How – Does It Make A Difference?

The 5% Institute

Using what vs how during your sales conversations, is a perfect example of how certain words and nuances could make a big difference. In this article, we’ll explore the difference between what vs how; and how the small word difference between the two could impact your closing rate, as well as your mindset. What Vs How – Does It Make A Difference? The Difference Between What Vs How.

Clients 145
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Why technology-enabled services is the new frontier for sales

Membrain

Not too long ago, I was chatting with the founder of a private equity firm in the US, who reaches out periodically to share what’s going on in his world and to hear about mine. He told me about one of the key trends he’s seen in the past few years in many industries: Technology-enabled services.

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Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Than your actual product. Yet, it's almost always not. — Jason BeKind Lemkin (@jasonlk) October 25, 2020. When a new head of marketing joins a start-up and the first thing they want to do is “refresh the marketing site”, I always quietly groan a bit.

Product 135
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The 5 Cases Salespeople Must Make to Drive Change and Win Sales

RAIN Group

At their core, top-performing salespeople are change agents. They recommend, advise, and assist buyers (what is typically known as consultative selling ), and they aren't afraid to push when it's in the best interest of their buyers. Indeed, top sellers are Insight Sellers. These people make five cases to ensure the value proposition for each buyer is as strong as it can be.

Consult 133
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The Sales Process Flowchart – A Detailed Guide

The 5% Institute

In this guide, you’ll learn the exact sales process flowchart steps that works absolute wonders for our Students, Sales Professionals and Business Owners all around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency.

Process 142
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How Remote Workforces Thrive: Enable Psychological Safety

Heinz Marketing

By Maria Geokezas , VP of Client Services. More organizations, like Microsoft and Google, have recently extended their work-from-home mandates into 2021. There are many others, who like us, have decided to adopt a broader policy to work remotely indefinitely as the new normal. Ensure Remote Workers Thrive. When business leaders decide to pursue a remote work environment, initial considerations focus on protecting or enhancing productivity and communication for co-workers who are not in the same

Meeting 133
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What’s Driving Your Customer’s Need To Buy?

Partners in Excellence

Understanding what’s driving our customers to change, to address a new opportunity, to solve a problem is critical to our success as sales people. We need to understand what’s driving their need to buy. However, too often, when I ask sales people about the need to buy, they describe it in terms of their products or solution category: “They need to buy HR Software” “They need to buy servers” “They need to buy IT Development services” “They nee

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Ask Your Sales Team These Questions

Engage Selling

It’s easy to get “bogged down” by our daily tasks, calls, meetings, emails, coaching, and so on.

Sales 132
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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

You’re on top of the world. The orders are pouring in. And with every sale, customers aren’t just buying your product or service, they were buying YOU. It feels great… at least until it doesn’t. Because a month or two later, things dry up. If they were buying YOU in the good times, what does it mean when they aren’t buying in the bad times? It’s the feast or famine trap.

Sales 130
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Sales Pipeline Radio, Episode 226: Q & A with Bryan Smith @boliversmith

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 131
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A Next Gen Sales Methodology

Partners in Excellence

Recently, I wrote Which Sales Methodology , suggesting the 21 plus sales methodologies may not be sufficient as we look to the future. I’m not sure I’ll present a methodology for the future, but I will suggest design principles for a Next Gen Sales Methodology. The next gen methodology should be focus on helping the customer navigate their buying process more effectively.

Sales 127
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Is Your Business Client-Repelling? | Sales Strategies

Engage Selling

I recently referred a friend to my insurance provider. Disappointingly, when she called the insurance provider, the receptionist provided wrong information and told my friend that no agents were available to further assist her because everyone was working from home.

Clients 127
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How do you decide between hiring a VP or Director/Manager of Product?

SaaStr

Not sure if you need a VP or "just a manager"? The answer is almost always VP, after even $1m ARR. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. Hiring too junior a resource to own product is almost always a huge mistake — 9 times out of 10. You can take a lot of “stretch” risk in sales. Sales breeds leadership. But what I’ve seen time and time again is “product managers” who haven’t actually owned anything.

Product 119
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The Word "AND"

KO Advantage Group

BUT vs AND. Interchanging these words can change how you communicate to others. I can do that, BUT there will be an additional cost. I can do that, AND there will be an additional cost. Yes, I can meet then BUT I have to talk to you about __. Yes, I can meet then AND I have to talk.

Meeting 118
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How Do Customers Prospect?

Partners in Excellence

Maybe it’s just me, but have you experienced this hugely annoying trend—both in LinkedIn and though email? It’s customers prospecting–looking for solutions to their problems. Every morning, I find my inbox filled with all these annoying emails/InMails. “We are looking to buy electronic components to use in a new consumer product we are developing.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Design a High-Performing Sales Enablement Program

Sales Hacker

Every successful sports coach will tell you that games aren’t just won on the field or court. They’re won during planning and practice. The same can be said for sales enablement. Earlier in my career, I helped build a global sales enablement team at Oracle Marketing Cloud that designed, deployed, and measured a sales onboarding program integral to a business unit responsible for $675M in annual recurring revenue.

Sales 113
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Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It

SaaStr

If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL for this , overstating revenue by as much as $1 billion that wasn’t really real. It was just matched against AOL purchases, making the revenues in essence nonexistent.

Product 119
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Do Sales Managers Discriminate When Hiring Reps for “Cultural Fit?”

Topline Leadership

Surveys have found that 82% of managers worldwide consider culture fit one of their top priorities when hiring people. That matches my own experiences, leading me to this question: do sales managers unknowingly discriminate when hiring reps for culture fit? So I was intrigued when I recently read an article by Lauren Rivera, professor of [.]. The post Do Sales Managers Discriminate When Hiring Reps for “Cultural Fit?

Sales 113
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The Sales Tech Upgrade That Unlocks Your CRM’s Potential

Miller Heiman Group

Sales organizations that consider their CRM as the anchor (as opposed to point solutions) have 6.8% higher quota attainment and 4.1% higher win rates. On average, organizations use 10 different sales tech tools , yet all that technology isn’t necessarily producing better sales outcomes. That’s especially true for tech that just collects—or, worse, requires sales teams to manually input—ever more raw data, contributing to information overload without helping your sales team win more deals.

CRM 111
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How to Use a 10-K Report to Find Gold and Make More Sales

Sales Hacker

If you’ve yet to add the 10-K to your sales arsenal, you’re missing out. A 10-K is a document filed annually by public companies that outlines their financial performance. This report is more detailed than an annual report and is required by the U.S. Securities and Exchange Commission (SEC). It’s all there. Financial reports, mergers, acquisitions, risks, deals, and more.

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SaaStr Scale Sneak Peek

SaaStr

Emilia D’Anzica. CCO | Growth Molecules. Follow Follow. The Guide to Building Your Customer Renewal Playbook. Thursday – November 12th, 2020 | 8:00 am PST. As a kick-off to SaaStr Scale (upcoming on Dec 8-9 ), we’re hosting an interactive webinar with a SaaS expert as a sneak peek of what’s to come. Sign up today for access to this session and we’ll automatically register you for a free pass to SaaStr Scale!

Contract 105
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Compassionate Businesses Build Passionate Customers

Heinz Marketing

By Win Salyards , Marketing Coordinator at Heinz Marketing. This week was B2B Sales and Marketing Exchange. This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. The address covered two things: getting lost in the mire of metrics and marketing with compassion.

Customers 104
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The 21 Buying Methodologies

Partners in Excellence

Recently, I’ve been somewhat fixated on the concept of methodologies. I wrote Which Sales Methodology and The Next-Gen Sales Methodology. The first article focused on current sales methodologies, I referred to an article discussing 21 Sales Methodologies. In the second, I suggested a Project Management/Problem Solving approach to the next gen sales methodology.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.