Martech
AUGUST 14, 2024
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.
Salesforce
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
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Search Engine Land
AUGUST 12, 2024
Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.
Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 12, 2024
Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c
Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
AUGUST 15, 2024
Are your leadership standards inadvertently setting the stage for underperformance?
Martech
AUGUST 12, 2024
HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.
Salesforce
AUGUST 15, 2024
Let’s say you start your workday by checking your email and going over your sales stats. You peek at your calendar to confirm a few meetings. Then, you get pinged with an urgent message from a coworker and jump on a quick call to chat. You just used four business tools and your day has just begun. No matter your goals, there are tools you can use to save time, reduce errors, and increase your bottom line.
Search Engine Land
AUGUST 15, 2024
Eight seconds, on average. That’s how long people will wait for a website to load in 2024, according to a recent Forbes Advisor survey. By the numbers. Here’s how long people are willing to wait: Less than 3 seconds: 4% 3 to 6 seconds: 29% 7 to 10 seconds: 38% More than 11 seconds: 24% The risk. When a webpage loads too slowly or is unresponsive, nearly half of searchers (48%) will visit the next website in search results, according to the survey.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Iannarino
AUGUST 14, 2024
Discover the essential metrics and strategies that can transform your sales team's performance and drive your business success.
Martech
AUGUST 14, 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.
Salesforce
AUGUST 14, 2024
In an era where efficiency and customer satisfaction are paramount, AI is becoming an indispensable tool. With 79% of field service organizations already investing in it and 83% of decision makers planning to increase their investment next year, AI is transforming the landscape of how we make our customers happier, lower costs, and give our employees time back to spend on valuable and fulfilling tasks.
Search Engine Land
AUGUST 13, 2024
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
AUGUST 11, 2024
Mastering the right sales narrative can be the key to unlocking consistent success in your sales process. Let’s be clear, most salespeople are out there winging it, throwing spaghetti at the wall to see what sticks. But the truth is, only a well-crafted narrative will have your clients eating out of your hand.
Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
Partners in Excellence
AUGUST 15, 2024
We have become enamored with all the things AI can do to help sellers. It provides the potential of eliminating all sorts of tasks that, somehow, seems to fill our time. Updating CRM, drafts of prospecting letters, drafts of proposals, research on industry, market, customer issues. The list of things that filled our time goes on. And as both our understanding of AI and AI, itself, develops, there are things that AI can’t do.
Search Engine Land
AUGUST 15, 2024
As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI in content creation plagiarism? Or is it simply the next step in the evolution of creative collaboration? Let’s explore. How AI creates content Let’s look at how AI generates content to set the foundation for this discussion.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Iannarino
AUGUST 16, 2024
Struggling to connect with your dream clients in an era dominated by AI-powered prospecting? Here’s how to stand out and secure those vital meetings.
Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Partners in Excellence
AUGUST 12, 2024
I’ve been reading a number of articles about people being terminated, or put on PIPs, 30 days to fix the problem. It culminated, today, in a discussion I had with one of the most talented CROs I’ve met. She was being recruited by another company. She said, “Dave, their key issue in recruiting someone is how to fix their Q3 EBITDA problem!
Search Engine Land
AUGUST 13, 2024
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June , the visibility of Google’s AI-generated answers previously appeared on 15% of queries in May.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Iannarino
AUGUST 12, 2024
Are you struggling to hit your sales targets despite all the effort and resources you’re pouring into your B2B sales strategy? It’s time to rethink your approach.
Martech
AUGUST 12, 2024
Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do
Partners in Excellence
AUGUST 14, 2024
We have endless tools to help us analyze sales performance. Whether it’s performance dashboards, looking at performance to date, or conversational intelligence tools that help us understand what happened. We know the gap, and our coaching focuses on, “You have to make the number, go do more!” There are a number of variations of this, but most of it is retrospective.
Search Engine Land
AUGUST 12, 2024
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Iannarino
AUGUST 13, 2024
Understanding where your ideas fall within your client's Overton Window can be the key to closing bigger, more profitable deals.
Martech
AUGUST 15, 2024
In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists.
SaaStr
AUGUST 14, 2024
By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!! 4-7pm at SaaStr Annua l. We’ve have the best gourmet tacos, margaritas and more right at the venue, Come on Tuesday, join some braindates and mentoring sessions, and then grab
Search Engine Land
AUGUST 13, 2024
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Broad match keywords are now the default setting for Google Ads keywords.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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