Sat.Jul 15, 2023 - Fri.Jul 21, 2023

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What is the Impact of Frequent Coaching?

Anthony Cole Training

Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. The second chapter of this guide addresses a fundamental question: how often should sales managers coach their teams? Through a deep analysis of sales evaluations and coaching frequencies, we uncover the impact of consistent coaching on various aspects of sales performance.

Sales 245
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Activity vs. Effective Activity

Iannarino

More. More. More! More emails. More cold calls. More opportunities. More pipeline. I don’t suggest that activity isn’t important, nor would I argue with you that too many salespeople do too little with their time and energy, but there is a difference between activity and effective activity.

Cold Call 227
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Sales Territory Management: 6 Steps to Creating an Effective Plan

Veloxy

Are you struggling to optimize your sales territories and boost your sales team’s productivity? You’re not alone! 64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Get ready to unlock your sales potential and achieve maximum results!

Territory 130
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The Art and Science of Complex Sales Podcast

Membrain

Welcome to this episode of The Art & Science of Complex Sales Podcast, with our special guest Fred Copestake , Founder & CEO of Brindis. Fred's sales journey began in an unexpected setting—a tile store nestled within a charming Victorian mill. Learn about his fascinating journey which began from an industrial company to leading a sales academy and how his experiences shaped his perspective of sales.

Sales 118
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Rainforests and Torn ACL's Provide Insight into Effective Selling

Understanding the Sales Force

Based on the non-stop rain and humidity we have had for the last 6 weeks in Massachusetts, you could probably make a case that not only do we now have a rainy season, but where our house is located, we must live in a rain forest. Hold that thought. Dinger, our GoldenDoodle, who I have featured in several articles , tore his ACL last week. The X-Ray clearly showed that the tissue which is supposed to connect the tibia and the femur was torn.

Sell 116
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Why I Wrote The Negativity Fast

Iannarino

The acceleration of change in our time is itself, an elemental force. The accelerative thrust has personal and psychological, as well as sociological consequences. Unless man quickly learns to control the rate of change in his personal affairs as well as i n society at large, we are doomed to a massive adaptational breakdown.

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Best Practices for Effective Sales Team Offboarding

Membrain

When an employee leaves a company, there’s always a period of transition within the company and on their team. During this period, a formal legal separation process is usually handled by the HR department. Additionally, the department manager and team members of the former employee work together to secure any assets and fill any gaps that the departing member leaves.

Legal 117
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Zombie Pipelines

Partners in Excellence

Over the course of my career I’ve looked at thousands of pipelines/funnels. Most are pretty bleak, they don’t have enough opportunities to achieve their goals. Recently, I was in a meeting discussing the pipeline health. The managers, defensively, responded, “Dave, we know we need to get more in our pipelines. We are driving prospecting activities to load the pipeline… Everyone knows they have to get to 3X pipelines within the next 60 days… ” I replied, “

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Chasing Mastery in Sales

Iannarino

Selling may be your job. You might have fallen into a sales role because you needed work, or perhaps the allure of making more money attracted you to sales. Others were pushed into a sales role by a manager or a leader. Few salespeople chose the role because they wanted to pursue the craft. There are many people who have the skills and mindset to sell , but they avoid it because of the mostly outdated stereotype of the pushy, self-oriented salesperson.

Sales 218
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How to create SMART SEO goals (with examples)

Search Engine Land

Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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A blueprint for boosting sales and dominating paid and organic campaigns

Martech

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

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Navigating the Ethics of AI in Recruitment

G2

The world of recruitment has undergone a significant transformation in recent years thanks to the rapid advancements in artificial intelligence (AI) technology.

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The Price of a Meeting

Iannarino

A recent LinkedIn post included a screenshot of a Google calendar invitation for a “Very Important Meeting ” at Shopify. Under the attendee list was the estimated cost of the meeting, $2,115. The estimate was based on the pay rate of an hour of each person’s time. One challenge of our confirmation bias is that we look at what we want to be true, even if it is false.

Meeting 217
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How to use ChatGPT to uncover keyword variations other tools miss (prompts included)

Search Engine Land

ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this could be your new secret keyword weapon.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Salary and Career: Kristin Carey on the benefits of doing some of everything

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?

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How Prioritizing Your Mental Health Makes You A Stronger Marketer

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing In today’s fast-paced, highly competitive business landscape, B2B marketers are constantly under pressure to deliver outstanding results. The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. While striving for excellence is a commendable goal, one aspect that is often overlooked is mental health.

B2B 95
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How and When to Engage with Client Problems

Iannarino

At the first sign of trouble, the salesperson who disappears has damaged their relationship and put future business at risk. It doesn’t seem to matter how or why the client is struggling to produce the results they were sold and promised. Much of the time, the client’s problem is not the result of the salesperson’s actions or the lack of action. Most of the time, it’s a problem of the teams that deliver the solution.

Clients 202
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Google updates Misrepresentation policy with key information on building trust

Search Engine Land

Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will also prove useful for anyone struggling with a misrepresentation suspension or warning.

Trust 95
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How to use HubSpot’s AI tools in your sales and marketing

Martech

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.

Niche 96
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Strategies to Supercharge Workplace Productivity

G2

Workplace productivity isn't about constantly pushing ourselves to do more in every single moment. Busyness is an outdated concept that only leads to exhaustion and burnout for everyone involved. You don't want to learn how to do more things in less time but rather how to do the right things efficiently.

Product 92
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How to Manage Your Sales Day

Iannarino

Without a plan for your day, you are likely to waste time. Look at your calendar and notice how much white space is available today. Then look at the amount of white space you have through the week. More white space means you are wasting time and not making the money you should. Sales rewards results, and white space is the opposite of results.

Sales 185
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Microsoft’s Performance Max is now in open beta

Search Engine Land

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of

Launch 93
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Norway orders Meta to stop collecting and using personal data

Martech

Europe is becoming an increasingly difficult and expensive place for Facebook’s parent company Meta. In May it was hit with a $1.3 billion fine for privacy violations. Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. Now Norway may fine the company $100,000 a day over the same issue. Dig deeper: EU’s ruling against Facebook a big blow to first-party data usage What happened.

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Driving Our Customers/Prospects Away!

Partners in Excellence

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. We read about how email is failing, phone calls, social, and virtually every other engagement platform. We have continuing debates about “Is cold calling dead?” “Is outbound dead?” We look for new channels or methods of engagement.

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The Sources of Fragility In Sales Organizations

Iannarino

According to the Oxford English Dictionary , fragility is: the quality of being fragile or easily broken; hence, liability to be damaged or destroyed, weakness, delicacy.

Sales 188
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How SEO content helps increase sales

Search Engine Land

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. However, if executed well, SEO can help you significantly boost your sales. And that’s exactly what I want to help you see in this post.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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The omnichannel magic of connected TV by MNTN

Martech

’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.

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AI Innovation Is Here to Stay: How to Keep Up

Salesforce

Some of you may be skeptical of the hype surrounding AI, dismissing it as just another overused buzzword. But within the tech industry, we believe that this technological revolution will have a profound impact on people’s lives. What sets this wave of change apart is its continuous and ever-evolving nature. While AI has been present for years, it is now reaching new heights.

Trust 90
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Making Winning Easier!

Partners in Excellence

Let me be clear, in today’s environment winning is never easy. But we make things so complicated, we make it much harder than it should be. As a result, our win rates and results plummet. Some thoughts: Never never never, regardless how tempting, never ever venture outside your ICP! The ICP is the set of customers that have the problems we are the best in the world at solving.

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Tangential SEO: How to use Google Bard to find content ideas fast

Search Engine Land

When your industry is over-saturated, chances for ranking higher on search engines become harder. SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do you find these new keywords no tool can provide and no competitor is ranking for?

Niche 91
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.