Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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The Timeless Principles of Selling with Ben Gay III

Sell Or Die

TODAY WE ARE HAPPY TO BE WITH - - BEN GAY III – - WHOSE SALES TRAINING MATERIALS - - “THE CLOSERS SERIES” AND “SALES CLOSING POWER!” BOOKS – - ARE SYNONYMOUS WITH PROFESSIONAL SELLING! BEN HAS WORKED CONTINUOUSLY AS A COMMISSIONED SALESMAN SINCE HE WAS 14 YEARS OLD! WHEN HE WAS JUST 18, BEN WAS THE #1 SALESPERSON AT MACY’S/ATLANTA AS WELL AS THE YOUNGEST BUYER IN MACY’S THEN 100 YEAR HISTORY!

Sell 40
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The Resurgence of Eat Their Lunch

Iannarino

Recently, there has been a resurgence of interest in Eat Their Lunch: Winning Customers Away from Your Competition. Several companies have recently bought copies and requested a keynote speech and workshop. Displacement may be back in vogue, as there are too many companies in every industry, something you will see and feel over the next decade, as globalization as we know it ends.

Customers 284
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Trending Sources

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7 Sales Coaching Best Practices

Anthony Cole Training

If you are in charge of managing a sales team to reach sales goals, you must ask yourself this critical question; “Am I an effective sales coach?

Sales 173
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

Dreaming of a rewarding and challenging career in medical device sales? You should be! The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. If you’re looking to cut yourself a piece of that pie, then you’re in for an exciting journey! In this guide, we’ll explore the ins and outs of becoming a medical device sales rep, from the role itself to the essential skills and qualifications, as well as job search tips and resources to help you excel i

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Sales Training Tips to Help You Reinforce MEDDICC

Force Management

It’s easy to find a sales training company to help you enable your teams. Google it and you’ll find plenty of options that run the gamut of experience and cost. The challenge lies in finding the right sales transformation solution to help you solve the challenges you’re currently facing and drive the outcomes you need.

Sales 143
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On Becoming Post Political

Iannarino

Politics can make people miserable, but you don’t need to allow that to happen. You don’t want politics to be your identity or your religion. Several friends who have read The Negativity Fast have sent me notes to inform me they are ready to be post-political.

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More Trending

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Google testing ads between organic results?

Search Engine Land

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.

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Sales Skills to Help Your Team Effectively Cross-Sell and Upsell

Force Management

In today's economic climate, cross-selling and upselling have become more challenging due to the budget constraints of customers. While gaining new customers is always a positive outcome for any organization, the ability of your sales representatives to sell additional products or services to existing customers is often the key to meeting your revenue targets consistently.

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Extreme Other Orientation

Iannarino

Much of the time, without meaning to, salespeople use language that is self-oriented. Some part of this self-orientation comes from how salespeople are taught and trained. For example, you may have been taught to disqualify your prospective client, ensuring you are only talking to them so you can convert them. In first meetings , many sales reps still use a legacy approach that starts with a presentation about their company, clients, and their solutions, even though they should know better by no

Clients 278
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Let’s Banish The Word “Pitch” From Our Vocabularies!

Partners in Excellence

The word “Pitch” has dominated selling language. We are constantly subjected to pitches through email, social channels and in the media. We seek, overtly, to pitch our offerings and products to prospects and customers. Recently, my good friend, ChatGPT had a discussion about pitches. I asked her the origin of this concept: The word “pitch” in the context of selling comes from the Old English word “pician,” which means “to throw” or “to thrust

Pitch 131
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to use Google Bard for better SEO

Search Engine Land

If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search. Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages.

Niche 138
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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.

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The Value Of Creating Value

Iannarino

Salespeople looking to succeed must go against the current fashions in B2B sales. For reasons that are difficult to understand, there is an overemphasis on creating opportunities, even false ones that the salesperson won’t ever win.

B2B 269
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Meeting People Where They Are…

Partners in Excellence

Read anything on leadership, coaching, social change, human interaction, and a common theme arises. To connect and engage effectively, we have to meet people where they are at. This requires us to focus on them, where they are, who they are, what they face. It requires us to listen, probe, understand. To the degree that we can, we have to imagine ourselves in their shoes.

Meeting 130
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Google Search is having issues serving search results to some searchers

Search Engine Land

Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.

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Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Salesforce

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations.

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How to Flip the Script-Turning Negative Events into Learning Experiences

Iannarino

According to the Sidran Institute, approximately 70 percent of U.S. adults have experienced a traumatic event at least once in their lives. There are two ways humans process these negative events. The first is to believe they have been irreparably harmed. A person who processes trauma with this belief will think they are something less than they were before the trauma.

Process 260
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The Importance Of Follow Up

Partners in Excellence

Not long ago, I was speaking with a group of sales managers. They were struggling with the performance of their people. We were talking about their account planning process. They showed me some current account plans. They weren’t great, but they were better than most I see. One thing that struck me, is that rather than giving a status report on the account, their people had identified opportunities to grow the relationship.

Follow-up 127
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph.

Sports 134
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How brands should react to market slowdowns

Martech

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.

Finance 116
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Negativity in Social Media-How to Protect Your Mental Space

Iannarino

This year, between 3.96 billion and 4.9 billion people use social media daily. The takeaway is that a large portion of the Earth’s population spends time on social media.

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Are You An Indispensable Partner?

Partners in Excellence

Periodically, my friend, Martin Schmalenbach , and I have conversations on the state of “Value Co-Creation,” and selling. Recently, Martin brought up the concept, “Are you an indispensable partner?” My mind started going crazy with the potential of the concept of being an Indispensable Partner. I’m still formulating my thinking on this, but in the spirit of provoking a wider conversation, here are some thoughts: How’s this different from being a trusted adviso

Trust 123
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Google rich results for events removed from search snippets

Search Engine Land

Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Over the past few weeks or so, some SEOs started to notice that the event rich results were not showing.

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4 Shifts to Improve Your Go-To-Market Execution

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You’ve received incredible feedback from initial users. Your team is feeling confident. But as the results come in, they aren’t what you expected. You can’t gain traction, and your budget is dwindling… what happened?

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Profit Or Perish

Iannarino

There are a number of sales experts who believe that nothing has changed in B2B buying and B2B selling. It’s odd that people who are supposed to help their clients change, fail to follow the advice they would give others. It’s like a ship captain advising passengers on how to navigate rough seas, yet refusing to update their own outdated maps. Outdated maps won’t help you now.

B2B 211
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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Google sees spike in failed hostload exceeded error in Search Console

Search Engine Land

For the past several days there has been a significant increase in the number of complaints about a Google Search Console error that reads “failed hostload exceeded.” This error is happening within Google Search Console’s URL Inspection Tool after a user tries to use the “request indexing” feature. It seems based on early communication from Google that this error is being caused by abuse by spammers that are overloading the request indexing feature within Google Sea

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Tips for a Change Initiative Kick-Off

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing Forget trying to plan a change out perfectly. I have tried, many times, and it does not work. Change success comes from having a rough plan and getting more specific as you go step-by-step. It is a squishy thing, but that is the nature of it. With each step you take, you get a clearer view of what the next will look like, and over time you start to see the full picture.

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What Is Value Selling? The Art of Delivering Solutions with Economic Impact

Salesforce

Here’s a take that may ruffle some feathers: Sales hasn’t changed since the days of merchants trading their wares in Mesopotamia. Not really. Sure, we may have more (powerful) sales tools and new methodologies. We’re even starting to harness AI to predict buyer behavior and respond to it more quickly. But, strip away all the nuanced strategy and tech, and sales remains simple: Identify a need and show how your product or solution meets that need while delivering positive econom

Sell 104
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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.