Sat.May 25, 2019 - Fri.May 31, 2019

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In Search of the Perfect Sales Tech Stack (Here’s What’s Working Today)

Sales Hacker

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. So what’s going on behind the curtain? Yeah, we’ve been thinking about that too. Namely… What does the perfect sales stack look like? And is it possible to leverage technology for a better pipeline and bigger deals?

Pipeline 143
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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de FACTO”: F alse winners; A nti-winners; C hanging winners; T ricked winners; O verestimated winners.

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Trending Sources

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How Top Salespeople Anticipate and Manage Resistance

Understanding the Sales Force

Last week Tom Hopkins shared a post on LinkedIn that resembled what I have said so many times. He said, " The art of selling involves two jobs: Job One is to reduce sales resistance and the other is to increase sales acceptance.". Many readers left comments about the importance of relationships as a means to preventing resistance from going up. I left a comment that said, " Thanks Tom.

Up-sell 126
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Why Monitor If You’re Not Going To Fix It? 5 Steps to Fixing Your CRM and Salespeople Issues

Anthony Cole Training

In this article, we offer solutions for your CRM system and provide 5 concrete steps in helping your salespeople improve their numbers and ratios so that a sales manager can more accurately identify choke points in the sales process.

CRM 120
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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A Brief History of the CRM

Membrain

For salespeople entering the workforce today, it may be unimaginable that there once was a time before CRM. A time when contacts were managed in a flip file of actual physical cards with names and phone numbers written on them by hand.

CRM 119
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Sensemaking, The Foundations

Partners in Excellence

This is the second article in my series on Sensemaking. For links to all the other articles, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. It’s impossible to begin to think about sensemaking unless we have a foundation. That is, a context in which we are seeking to make sense of things. It’s this context that provides the basis for all our sensemaking activities.

Sell 118

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Friday Five – Boost Activity and Sales

Score More Sales

It is that time of year where you and your sellers are going to be more distracted with that upcoming vacation, parents / friends / other family visiting, and other benefits of the summer season.

Sales 112
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Great Selling Is “Habit Forming!”

Membrain

I’m sure you’ve experienced something that gives you a “rush.” It’s when, all of a sudden, everything just falls into place, everything is working as it should, it seems effortless.

Sell 114
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Sensemaking, The Big Issue Facing Both Our Customers And Us

Partners in Excellence

As we look at the world that surrounds us, we are confronted within increasing levels of turbulence and disruption. Whether it’s our personal lives, our communities, our societies, our jobs, our companies, our customers, our markets, our nations. Every day we are confronted with things which we struggle to understand, manage, or take action. We used to think of it as massive change, and change is part of the challenge, but somehow it’s much more than that.

Customers 111
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Why Tiny Start-Ups Can Still Beat The Big Guys. Hint: It’s Not Because Your Team Is Smarter or Better.

SaaStr

The main advantage is you can pursue a market or opportunity that is not worth their time. Yet. Big, established tech companies aren’t stupid, or ignorant. Not at all. They are better aware of tech trends than you are, usually. After all, they have all the customer data. But so many things just aren’t worth their time … yet. As a rough rule, anything < 10% isn’t material or worth their time.

Start-ups 109
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Grow a YouTube Channel: Benchmarks & Strategy

ConversionXL

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers? This post tries to answer those questions. Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling.

Promote 106
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The 4 Best Content Management Software Tools in 2019

Hubspot

These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it's true that they need to have input, marketers should have a seat at the table, as well.

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A Complete Glossary: 50 Real Estate Terms from A to Z

G2

If you’re new to the world of real estate, deciphering industry speak can be tricky.

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5 Interesting Learnings from SurveyMonkey. As It Crosses $300m in ARR.

SaaStr

SurveyMonkey is one of the Old School SaaS companies that has followed an interesting path. Founded back in 1999 (like Salesforce) in the Web 1.0 days, for years it was run by a tiny team and dominated the self-service side of surveys. It stayed small until 2009 when the founders were bought out by a private equity firm. Its growth has been more slow-and-steady than traditional rocketship, crossing $69m in Q4 revenues (let’s call that $280m+ in ARR, so soon to be $300m) — growing 1

Price 108
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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CXL Institute Update: New Low-Cost Subscription Plan

ConversionXL

Since we started, our mission has been to bring elite-level know-how to everyone. We’re all about helping marketers and optimizers become the best they can be. A screen shot from our Marketing Management course. Our customers drive our path forward, and we’re always listening to your suggestions. We love your live chat messages, your emails, and phone calls.

Price 99
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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages.

Campaign 101
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How to Build Your Professional Brand in Sales

SalesLoft

Guest post by Sahil Mansuri, CEO and Co-founder of Bravado. Why does a buyer talk to a sales professional? To get pricing? Take a demo? Compare features and capabilities? Historically, submitting your info to get pricing, a piece of content, a free trial… anything at all… was seen as a bear trap set by vendors to coerce buyers into a miserable sales process.

Sales 99
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SaaStr’s Most Respected Leaders Awards 2019: The Top Five

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Three Strategies to Build a Great Relationship with Your Internal Coach

Miller Heiman Group

As a sales professional, you need a game plan—a method for prioritizing your time and focusing your efforts on the deals that are most likely to close. But you also need a coach—someone who wants to see you win, because when you win, they win too. While you may be thinking of a coach in the traditional sense—as a personal mentor—you also need a different type of coach to build your book of business.

Gaming 96
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The 19 Best Group Scheduling Tools in 2019

Hubspot

Who thinks they have enough time in a day? If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Most of us are constantly pulled in many different directions and, as a result, are forced to multitask all day long. Finding time in a packed schedule can be challenging, especially when you're trying to find free time in your own schedule as well as ten other peoples'.

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Here’s What You Need to Sell your SaaS Product to Enterprise Customers

Openview

For SaaS companies, the allure of the enterprise customer is pretty strong. The prestige of a big logo alone can boost your brand’s credibility and provide powerful social proof. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc.

Product 93
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Find Your Rev Ops Tribe: An Inside Look at Ramp 2019 from OpFocus

InsightSquared

I remember attending the first Ramp conference two years ago. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.

Finance 91
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Prospect like a pro: Tips every sales team needs

PandaDoc

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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Price 100
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When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor

SaaStr

We’ve talked quite a bit about the pros and many cons of raising prices on existing customers on SaaStr. Our general view, and experience, is that until you are fairly mature, raising prices on existing customer isn’t worth it. It impacts your NPS and relationships. And importantly, it will burn up a lot of internal discussion and brain cycles and won’t really matter.

Price 88
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How Do I Get Past the Gatekeeper?

The Sales Hunter

If there is one type of person every salesperson has more than a few pain-filled stories about, it is the gatekeeper. Relax! I’ve experienced my share of this too. You can’t make too many sales calls of any type without encountering one. You don’t have to think that the gatekeeper is the person waking up in the morning with the sole intent to keep you out.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How Do YOU Respond?

Engage Selling

Take the time to analyze how you respond to things, both online and offline. Recently, I posted a new video on cold calling on LinkedIn.

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New Sales Manager? Follow This Guide to Crush Your First Quarter

Hubspot

So you’ve just been promoted to sales manager -- congratulations! You were a top-performing individual contributor in your previous position, but in your new role you won’t be able to do everything yourself. Making that transition and becoming an effective coach and leader aren’t easy. In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not.

Legal 99
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How to Make the Whole World Love Your Product from Bevy, Atlassian, Salesforce and Slack (Video + Transcript)

SaaStr

Join Derek Anderson, Co-Founder of Bevy alongside Atlassian Sr. Director of Customer Engagement, Leslie Lee, Salesforce VP of Community Erica Kuhl and Slack Developer Marketing Manager Elizabeth Kinsey for a session on building communities. Want to see more content like this? Join us at SaaStr Annual 2020. Derek Anderson, Co-Founder @ Bevy. Leslie Lee, Sr.

Product 86
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The best (worst) outbound sales campaign by Growbots

Predictable Revenue

Surprisingly, outbound sales campaign is not about selling at all – the goal of your campaign is to stand out from the crowd and to catch somebody’s interest. That’s it. The post The best (worst) outbound sales campaign by Growbots appeared first on Predictable Revenue.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.