Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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7 Principles for Your Sales Approach

Iannarino

What is the best sales approach for B2B sales? Is it "Solutions Selling" or perhaps "Spin Selling?" Sandler? Challenger? Is it some seemingly new approach that is really an old pig with touched-up lipstick? While it's important to practice a consistent approach, it’s more important that the approach you practice serves your prospective clients by helping them decide what to do to improve their results.

Sales 290
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3 Skills That Drive Successful Sales Management

Selling Power

Successful sales management relies heavily on the individual skills of the sales manager. In this blog we share three skills that drive successful sales management.

Sales 74
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Trending Sources

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The Four Cs of Great Salespeople: Part 4

Anthony Cole Training

We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are focusing on the critical trait of Charisma and how being able to attract, charm, and influence those you engage with will help you be more successful.

Sell 251
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Best Route Planner for Field Sales Reps

Veloxy

Despite the growing use of Google Maps and Waze amongst field reps for getting from client a to client b, route planning has more to do with optimization and time efficiency than mere directions. While you can manually add multiple stops ahead of time using Google Maps, there are missing route planning features that are key to helping field salespeople hit quota and exceed customer expectations.

Territory 221
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Continuing Evolution of B2B Sales

Iannarino

The dramatic changes in our 21st-century environment have touched every part of our lives, including our companies and our clients. Because not everything changes all at once, though, we sometimes miss the inflection points that might cause us to modify how we do things, a critical step when your client's evolution means they need a different level of help.

B2B 291
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What does the customer need to move forward?

Membrain

There’s a major flaw in most of our (sellers/marketers) mindsets when we think about opportunities and the customer buying journey. This flaw is embedded in our engagement approaches, our processes, how we think about deals and moving forward.

Customers 149

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8 x Tips To Drive Up Sales

The 5% Institute

In this article, we’ll explore eight tips to drive up sales to help you close easier and more consistently. These tips are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate. 8 x Tips To Drive Up Sales.

Sales 144
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The Problem with Fear-Based Sales Approaches

Iannarino

Some of the older approaches to sales are based on a fear of the prospective client. Fear is a crippling emotion in sales, limiting the salesperson’s performance, preventing client leadership, and removing any possibility of being considered a peer.

Sales 285
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Is your sales training delivering the value you promise?

Membrain

Sales organizations spend anywhere from a few hundred to several thousand dollars per salesperson on sales training every year.

Sales 145
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Google launches new Google Analytics 4 home page

Search Engine Land

The new GA 4 home page provides more personalized content, the company says. Please visit Search Engine Land for the full article.

Launch 139
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies

Engage Selling

Using technology will make you a more effective and efficient seller in today’s marketplace. In fact, it can make your entire organization more profitable. And there are three main reasons for this. 3 Reasons Technology Will Help You Become a … Read More » The post Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies first appeared on The Sales Leader.

Sales 138
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Achieving Sales Effectiveness Supremacy

Iannarino

Occasionally, some smart entrepreneur comes up with a product or service so much better than anything else in their category that they dominate the market. With the iPhone, Steve Jobs created a single device that eventually destroyed the two largest phone manufacturers. Travis Kalanick and Garett Camp started Uber and changed transportation forever, making it difficult for consumers to even consider a taxi once they’d used the Uber app.

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4 qualities of an intent-driven marketing automation email program

Martech

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s right? I don’t know. But I know it’s the wrong question because email and social media don’t play the same roles. Much of the difference comes down to capturing, measuring and acting on intent.

B2C 134
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Step by Step Guide to Outbound Sales Call Mapping

Predictable Revenue

Learn the five key steps of outbound sales call mapping so you can put together an effective plan to help you and your outbound sales team close more deals. The post Step by Step Guide to Outbound Sales Call Mapping appeared first on Predictable Revenue.

Sales 126
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The 9 Types of CEOs That Are Really Hard for VCs to Work Well With

SaaStr

Q: What type of CEO is the most difficult for the Board to work with? In rough order: The “surprise springer”. Big surprises that could have been disclosed long ago, in a lower-drama format, pop up at a board meeting. Often repeatedly. This instantly undermines confidence and buys the CEO no advantage at all in the end. The “third check-er”. The CEO who struggles to raise money and asks his investors to write a third check into the company without a new, outside lead.

Meeting 126
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Drive 30% More Sales With These Sales Tactics on the Phone

Iannarino

The phone is a dying sales tool. Not really, but if you read one of the many think pieces that have come out on the subject in recent years, I wouldn’t blame you for believing that myth. In fact, according to Salesforce research, 92% of customer interactions happen over the phone.

Sales 265
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The Top 10% of All Salespeople are 4,000% Better at this than the Bottom 10%

Understanding the Sales Force

This weekend, a deer ran across the highway and hit our car. The deer was injured but she did manage to run away so we were relieved that she wasn't killed. After we returned home, I couldn't find our dog, Dinger. Regular readers may remember Dinger from these posts: My Dog Has Better Listening Skills Than Most Salespeople. Top Salespeople are 631% More Effective at This Than Weak Salespeopl e.

Sales 125
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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel.

Contact 119
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Top SaaStr Content for the Week: Loom CEO, GainsightCEO, Airtable CMO, Zoom CRO, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: As You Scale, About Half Your Team Will Be in Sales and Marketing. Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS. Dear SaaStr: I Think My Boss is Going to Hire a VP Above Me.

Growth 121
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50 Ways to Avoid Ruining Your Life

Iannarino

I spend a lot of time writing about sales, but it's important to remember that your mindset and well-being are the most important factors in your personal and professional success. I submit the following for your consideration: Take care of your own health first. It's your number one priority. Invest time and energy in the important relationships in your life.

Education 263
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13 Tips to Master Your Next Proposal Presentation

RAIN Group

As one of the final steps to close a sale, the proposal presentation is essential to answering lingering questions, demonstrating impact, and connecting with decision makers. While there are several things to keep in mind for the presentation itself, just as important is the preparation you do before the meeting. Asking key questions of your buyer and working with your internal team will give you the edge you need to outshine your competition.

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Does your organization need a marketing work management platform?

Martech

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive se

Education 119
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Dear SaaStr: What’s the Relationship Between OTE and Quota for a SaaS Salesperson?

SaaStr

Dear SaaStr: What’s the Relationship Between OTE and Quota for a SaaS Salesperson? In most SaaS companies, a sales rep’s quota is in the end 3x-5x their OTE (i.e., salary + target bonus). Generally low with smaller deal sizes and SMBs, and generally approaching 5x in the enterprise and with bigger deals. Here’s why: A rep working on $3k-$10k deals often can close about $400k-$450k a year.

Quota 119
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The Truth At Any Cost

Iannarino

When a client removes you as a partner and replaces you with a competitor, it’s because they believe you are not providing the outcomes they need. Sometimes, your now-ex client finds that their new supplier does no better than you did—solid evidence that something on the client’s end caused you and your competitor to "fail" them.

Clients 251
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How to be a competitive paid search marketer in 2022

Search Engine Land

The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. Please visit Search Engine Land for the full article.

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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Contract 119
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Dear SaaStr: Can We Add Termination Charges for SaaS services?

SaaStr

Q: Dear SaaStr: Can We Add Termination Charges for SaaS services? Some older companies do this. In fact, we were recently handed a bill like this for a 20+ year old SaaS product bought out by a PE firm. And really, an “auto-renew for another year without notice” clause can basically do the same thing. Threatening a customer that forgets about an auto-renew and has already stopped using you is sort of the same thing.

Service 119
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Back to the Basics: Create Content Like a Publisher

David Meerman Scott

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

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Our Latest Podcasts: Differentiate Your Salespeople's Approach

Force Management

Give your salespeople the knowledge, skills and tools to differentiate their sales approach from tough competition. The past few years have created permanent shifts to the way buyers and sellers approach sales conversations. Regardless, good selling is good selling. Enable your salespeople to differentiate not just what they sell but also how they sell to help them win more opportunities this year.

Sell 113
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How much does acquiring a customer cost?

Martech

There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a

Customers 116
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.