Hubspot

JANUARY 11, 2018

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group. Without an established brand, I needed something relatable, accurate, and marketable that our audience could use to identify the type of service we provided.

UX 156

UX Growth Clients Prospecting 156

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition. Getting users familiar with your product by visiting them on your site or in app.

Growth 134

Growth Niche Engineering Referrals 134

Sales Hacker

JANUARY 11, 2018

At first glance, project managers and sales professionals don’t seem to have much in common. They inhabit different worlds and generally aim for different goals. Budget-conscious, time-crazed and snoopier-than-normal, the stereotypical project manager seems, at most, a very distant cousin of the freewheeling, outgoing and glib sales practitioner.

Cold Call 100

Cold Call Objection handling Technique Pipeline 100

InsightSquared

JANUARY 8, 2018

There’s an African proverb that goes something like this: “When elephants fight, the grass suffers.” This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

Niche 94

Niche Go To Market Growth Sales 94

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Hubspot

JANUARY 12, 2018

How to Be a Good Salesperson. Identify and stick to your buyer personas. Use a measurable, repeatable sales process. Know your product. Review your pipeline objectively. Find shortcuts and hacks. Practice active listening. Manage your emotions. Follow up. Personalize your message. Take breaks. Get 8+ hours of sleep every night. Believe in what you’re selling.

Objectives and Key Results 101

Objectives and Key Results Drivers/motivators Quota Up-sell 101

A Sales Guy

JANUARY 9, 2018

The title of this post says it all, people. That is the basis of selling. I’m at a Sales Kick Off event and about to go on, when the vendor of this company talks about why she/they bought from this company and what they look for in salespeople. Her money quote was simply, “Understand my problem and show me how to fix it.” She’s right.

Pitch 88

Pitch Sell Product Sales 88

Score More Sales

JANUARY 10, 2018

It was time to visit a newer client of ours and this meeting would be at least two hours to go over our findings about their sales leadership, sales reps, sales process, and pipeline. Because we leave plenty of time as a buffer so that we are never late to clients, we ended up with thirty minutes to spare.

Sell 93

Sell Pipeline Sales Clients 93

Hubspot

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen. Who writes sales plans? Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans -- whether for their business, department, or team.

Referrals 101

Referrals Commission Price Quota 101

Membrain

JANUARY 10, 2018

In the five years since we launched the Membrain platform (time flies!), the sales industry has seen a lot of new technologies grow popular. Software like marketing automation and online collaboration tools, as well as better hardware like smartphones and tablets, have made a big impact. Some of these new technologies, when used as part of a solid sales effectiveness strategy, can be critical to improved performance.

Launch 92

Launch Sales Technology Technology 92

Understanding the Sales Force

JANUARY 6, 2018

But, much to my delight and surprise, the #MeToo movement didn’t quite fall into obscurity. Instead, it took on a sort of life of its own; over and over, we started to.

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Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

A Sales Guy

JANUARY 10, 2018

Supply and demand, you get it. The lesser the supply, the greater the demand. So why are you playing in the high supply side? Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog walker or software developer? Why? Why do you insist on looking like, acting like, working like and doing your job like everyone else, yet get frustrated that you’re not considered for promotion more often, that it takes you m

Promote 78

Promote Prospecting Service Product 78

Hubspot

JANUARY 12, 2018

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers. Everything old is new again. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

Appointment 99

Appointment B2C Campaign Manufacturing 99

Openview

JANUARY 11, 2018

Sales has never been more difficult. From the way you connect to new sales leads to the near automatic way of closing them, the entire landscape has changed. Failing to keep up will leave you at a distinct disadvantage compared to your competition. If you were to sell today like you did in the early 1990’s, you’d be eaten alive. There’s a good to fair chance you’d never make a single sale.

Negotiate 76

Negotiate Lead generation Contract Sales 76

Outreach

JANUARY 10, 2018

Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers. Those are bleak numbers, considering buyers rely on sales reps to help make huge purchasing decisions that can often put their jobs on the line!

Trust 85

Trust Gaming Sales Prospecting 85

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Sales Hacker

JANUARY 8, 2018

It seems like an age old topic, how does a Marketing Qualified Lead get to the starting point of the sales process? There is a narrow line between asking for high quality leads and properly handling leads according to their quality. In this article, we’ll breakdown how to efficiently transition your marketing qualified leads to your sales team while improving the entire handoff process in 5 simple steps.

Sales 85

Sales Contact Clients Start-ups 85

Hubspot

JANUARY 11, 2018

What does BANT stand for? The acronym BANT stands for: Budget: How much is the prospect able and willing to spend? Authority: Who is the ultimate decision maker? Need: Does the prospect have a problem your product can solve? Timing: Is there urgency? What is BANT? BANT is a sales qualification methodology that lets salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline.

Prospecting 98

Prospecting Real Estate Lead generation Finance 98

SalesforLife

JANUARY 11, 2018

As the world welcomes another new year, it's suddenly become clear that the futuristic-sounding date of 2020 is now only a mere 8 quarters away. Every company needs to start implementing changes now if they want to be running at peak performance by then. It's not hard for sales leaders to understand that competition is likely to be much more intense at that time, as developing technology continues to smash down the barriers to entry in every industry.

Technology 78

Technology Technology Sales 78

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Transportation 75

Transportation X-functional Sales Contract 75

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Sales Hacker

JANUARY 9, 2018

Is it your fault if you’re a bad salesperson? Well, it depends. If you’re knowingly in a sales role just for the cash but you don’t really care about solving customer problems, then you’re in the wrong biz. If you’re trying to do right by the customer but you lack the skills and know how, then it’s likely a management problem.

Cross-sell 82

Cross-sell Clients Up-sell Technology 82

Hubspot

JANUARY 11, 2018

How to Get a Real Estate License. Understand state licensing and education requirements. Take a pre-licensing course. Pass your state licensing exam. File a real estate license application. Find a real estate brokerage. Join the National Association of Realtors. Renew your license. So, you’ve decided to become a real estate agent? Congratulations! It’s time to get to work.

Real Estate 86

Real Estate Commission Legal Education 86

Membrain

JANUARY 7, 2018

The article I wrote, Moving From Selling As An Art To Selling As A Science , has stirred up a lot of reaction in the various venues in which it’s appeared. There have been various comments, mostly supportive.

Up-sell 73

Up-sell Sales Sell 73

Engage Selling

JANUARY 12, 2018

?I spent a couple of days this week with a client rebuilding their sales process and specifically, helping them define what the qualifications, needs, and solutions portion of their sales process is.

Sell 69

Sell Clients Sales Process 69

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Partners in Excellence

JANUARY 12, 2018

For some reason, articles on “Leaders must show vulnerability,” have been flooding my in-box recently. I get it, leaders must show vulnerability, but what does that mean? As I think of these articles and dozens of others on other leadership qualities, I wonder if we make this far more complicated than it need be. The authors of these articles are just describing behaviors they see in leaders, attaching multisyllabic words to them (because that’s what writers and consultants do

Trust 68

Trust Consult Sales 68

Hubspot

JANUARY 12, 2018

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement , Facebook will " be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.

Networking 78

Networking Promote Referrals User Experience 78

Pointclear

JANUARY 10, 2018

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads.

B2B 69

B2B Follow-up Price Service 69

SalesforLife

JANUARY 10, 2018

With endless website options that can enhance the user experience and create more value for visitors, how should you evaluate and prioritize opportunities? Which enhancements among dozens of choices will keep your brand competitive, while impacting the bottom line and supporting sales?

User Experience 64

User Experience Sales 64

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Partners in Excellence

JANUARY 11, 2018

Recently, I was talking to a group about prospecting. I wanted to create a way they could visualize the importance of ALWAYS prospecting. They had reasonably good pipelines, most were consumed on working those deals. As you might guess, most were doing everything they could to avoid prospecting. They were using their pipelines and the work they were doing to close those deals as excuses not to prospect.

Pipeline 64

Pipeline Prospecting Gaming Presentation 64

Hubspot

JANUARY 12, 2018

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time.

Niche 78

Niche Tradeshows Gambling Promote 78

Heinz Marketing

JANUARY 12, 2018

i love the holiday season and am always a bit sad when it’s over. And although Halloween through Christmas and New Years is a really big deal for me and our family, there are events and traditions throughout the year I equally look forward to. Last year at this time I started a running list of the annual simple pleasures I always look forward to, throughout the year.

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SalesFolk

JANUARY 11, 2018

I recently got several cold emails from the folks at Glassdoor, and the quality of those messages floored me. Here’s an impressive company that urges applicants to put their best foot forward when it comes to business communications. And yet not one but all of the messages I received were carelessly written and completely lacking in terms of specific benefits—cornerstones of a good cold email.

Conversion 63

Conversion Appointment Sales Meeting 63

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales