ConversionXL

JUNE 11, 2018

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. Case in point: Forrester’s first marketing automation forecast predicts that spend on automation technology will grow from $11.4 billion USD to $25.1 billion USD by the year 2023, saying marketers are still “in the early innings” of adopting the practic

A/B testing 133

A/B testing Education Follow-up Campaign 133

KO Advantage Group

JUNE 11, 2018

Referrals are a great way to build business however they can drown out potential clients. Relying on this one thing forever in the business world will be detrimental to your future growth. As the world changes so do the ways we do b usiness. It may have been a solely referral world before the new millennia but business needs constant adaptation. Movement.

Referrals 108

Referrals Angle Clients Trust 108

Jeff Shore

JUNE 13, 2018

In This Episode of The Buyer’s Mind with Jeff Shore: Jeff C West, author of The Unexpected Tour Guide, talks with Jeff about the importance of persistence. When a sales professional first starts in this business of sales, there are lots of things you don’t know. Learning how to connect with your customer’s emotions is one of the more important lessons.

Drivers/motivators 115

Drivers/motivators Networking Price Meeting 115

Hubspot

JUNE 13, 2018

You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. You don’t even know where to start.

Objectives and Key Results 101

Objectives and Key Results Promote Referrals Launch 101

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Membrain

JUNE 13, 2018

When I meet sales leaders for the first time, one of the questions I usually ask is, “Who is your top salesperson?” Very often, the answer is the name of a woman.

Meeting 100

Meeting Sales 100

Partners in Excellence

JUNE 14, 2018

Sales enablement is a “hot” issue in driving sales effectiveness/performance. Hundreds of millions are being invested in “enabling sales people.” Whether it’s new software tools, programs, content, training, processes, dedicated sales enablement professionals and executives are creating and delivering an endless array of things to “help” sales people.

Sales 88

Sales Quota Technology Technology 88

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. The strategy focuses on asking good questions in the right order, using active listening, and translating the prospect’s needs into your product’s features.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

RAIN Group

JUNE 13, 2018

With more sales going through purchasing departments, you're bound to face price pressure on almost every opportunity. They'll expect you to discount. Nearly all organizations negotiate or discount their stated list price to some extent. In fact, in our Top-Performing Sales Organization study, we asked about the frequency in which companies discount.

Price 88

Price Negotiate Sales Process 88

Gong.io

JUNE 15, 2018

Selling is a zero-sum game. While you’re popping a champagne bottle because you know how to sell against the competition, your competitor is downing cheap whiskey to mourn their loss. Either way, when the drinks are done, you’ll both go back to square one with the same goal: Sending your competitors home with their tails between their legs. To do that, you have to understand the first principle of competitive selling: Different strategies win in different competitive scenarios.

Sell 78

Sell Cross-sell Education Gaming 78

Jeff Shore

JUNE 12, 2018

By Jeff Shore. ?(Author’s note: This is part four of a series on how to talk to your customers. For parts one , two and three , click here. ). How deeply do you feel like diving into your customer’s emotional core? Well, the answer might just be linked to how much you want the sale. One of the significant issues that salespeople face is questioning just how much they need to connect with their customer’s hopes and dreams.

Customers 92

Customers Prospecting Conversion Sales 92

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Hubspot

JUNE 15, 2018

Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different solution. As a result, we built a follow-up email system -- using the free Email Templates tool from HubSpot Sales -- that generated $100,000 in the past 30 days.

Healthcare 101

Healthcare Follow-up Referrals Clients 101

Membrain

JUNE 10, 2018

Today’s case covers a common issue with a new sales hire’s ability to close deals consistently in a complex B2B sales environment. Pressed for time, new reps often prioritize the wrong activities, leading to bloated pipelines with poor close rates.

Pipeline 78

Pipeline B2B Closing Sales 78

Outreach

JUNE 14, 2018

Meetings are the most critical element of any customer-facing rep's day. And yet, there's a definite science to scheduling them well across your team. It's critical that when a prospect wants to meet with a rep from your sales team, they're able to book a meeting easily and get on the phone as quickly as possible. But managers have to balance this with ensuring that reps are being treated fairly and getting the same number of meetings.

Meeting 78

Meeting Territory Strategize Prospecting 78

Partners in Excellence

JUNE 10, 2018

Too often, we get caught up in the rush of everyday life. The press of everyday activity, the constant intrusion and interruptions drive what we do. These become standard, we go on autopilot–even as a coping mechanism. Most important we stop paying attention, we stop being present. This doesn’t mean we aren’t accomplishing things.

Presentation 73

Presentation Start-ups Conversion Prospecting 73

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Hubspot

JUNE 11, 2018

Adobe Illustrator is a hugely popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88 pricing. Luckily, there are plenty of top-notch free alternatives on the market, some of which even offer features unparalleled by Illustrator.

Price 101

Price Engineering Start-ups Product 101

SalesforLife

JUNE 12, 2018

Sales can take a long time. In fact, it can take 84 days to convert from initial interest to opportunity and finally to deal. Since your pipeline is covering thousands of prospects at a time, it’s important to pay attention to where the opportunities exist.

Pipeline 72

Pipeline Meeting Prospecting Sales 72

Sales Hacker

JUNE 13, 2018

It might be scary to think that closing calls are out of your control, but it is and we have the data to prove it. Below are our top phone sales closing tips from 1M sales calls. . “Always be closing.” The phrase is so popular in sales that it’s practically the industry’s unofficial motto. But what if everything you know about closing is all wrong? What if by the time your deal is “late stage,” its fate has already been sealed?

Closing 71

Closing Cold Call Technique Sales 71

Openview

JUNE 14, 2018

There are a few defining moments in the channel lifecycle. Early on those two are recruiting and onboarding. How you effectively manage those two items will directly impact the success of your program. Recruiting is all about bringing partners to the table, and onboarding is all about getting to revenue with them. You must take the time to recruit the right partners for your program, and then take the time to set them up for success.

Campaign 60

Campaign Start-ups Follow-up Up-sell 60

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Hubspot

JUNE 14, 2018

Best Electronic Signature Apps. PandaDoc. DocuSign. Adobe Sign. HelloSign. eSignLive. SignNow. SignEasy. RightSignature. KeepSolid Sign. Signable. How much time do you waste signing documents? You format and print off a document, sign it, scan it into your computer, and (usually) reformat it again before sending. As a one-off, this doesn’t sound too bad.

Contract 101

Contract Legal Price Angle 101

Partners in Excellence

JUNE 15, 2018

I always hate starting a post with a pile of disclaimers. In some of my recent posts, I seem to be bashing sales enablement. I don’t mean to be doing that. Sales enablement is a vital function in organizations, it has a hugely important mission that can only be fulfilled with talented professionals. Many of our best clients and my closest friends are sales enablement professionals (And I hope they remain so after reading this post.).

Sales 65

Sales Consult Clients Customers 65

Miller Heiman Group

JUNE 13, 2018

In our last post , we explored data from the CSO Insights 2018 Buyer Preferences Study , which confirms that buyers are engaging salespeople later and later in the sales process. Thankfully, our data also shows that buyers don’t actually want to cut salespeople out of the buying cycle. However, due to new technology and the abundance of readily available information, salespeople are becoming less relevant in the early stages of the buying process.

Sales 63

Sales Meeting Represent Strategize 63

Outreach

JUNE 12, 2018

For two departments with an entwined goal of driving revenue, sales and marketing teams can sometimes have a contentious relationship. Marketing can feel frustrated that sales doesn’t follow up quickly with leads (or at all), while sales can disparage the quality of the leads. Then, the blame game ensues when numbers aren’t hit. Ideally, however, sales and marketing should work together harmoniously, focused less on the number of leads or calls to prospects, and more on the overarching priority:

Cross-sell 63

Cross-sell Quota Sales Gaming 63

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers -- they’d welcome the opportunity to get offline.”. Your boss has good intentions, but his intentions don’t match your consumer’s reality.

Product 100

Product Angle Gaming Pitch 100

Partners in Excellence

JUNE 11, 2018

My friend, Andy Paul wrote a brilliant newsletter piece this weekend, entitled What We Do Is Not Complicated. His newsletter struck a chord. What we do isn’t complicated–yet somehow we tend to make it so–for ourselves, perhaps more importantly, for our customers. At it’s core, selling is simply about: Find a customer that has a problem they want to solve, that we are the best in the world at solving.

High impact 61

High impact Sell Conversion Prospecting 61

Accent Technologies

JUNE 12, 2018

There are so many facets of marketing that have a direct impact on revenue. It's important as a marketer to know the tools that are available to in order to track your contribution to revenue lift. One of the most fulfilling aspects of a career in demand gen is that you can directly impact revenue generation. It feels incredible to know that the activities you do daily, lead to your company’s success.

Pipeline 61

Pipeline Sales A/B testing Closing 61

SalesforLife

JUNE 15, 2018

For our second sales play (see Storyboard Sales Play #1 – “Sphere of Influence” ) to see the first play, I recommend you engage the prospective customer by showcasing Stack Rankings. We find, and our customers find, that this data-centric approach is a great wake-up call. As a prime example, Gartner’s Magic Quadrant rankings are an excellent example of this sales play.

Sales 56

Sales Prospecting Customers 56

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Hubspot

JUNE 12, 2018

How to Send a Follow-Up Email After No Response. Ask yourself if you included a close in your first attempt. Never forward or cut and paste an old email. Don’t follow up too quickly. Adjust your close. Avoid the temptation to send a breakup email. How many times has a deal been going along without a hitch until, suddenly, it’s not? One week of silence passes, then two, and you’re left wondering what you did wrong and if there’s any way to fix it.

Follow-up 98

Follow-up Referrals Contract Prospecting 98

Partners in Excellence

JUNE 13, 2018

So much of the conversation we see in selling is on enabling the sales person (not just limited to the sales enablement function). Millions/Billions are invested in sales tools, training, content, and programs. We structure organizations “to optimize” performance, creating specialist roles so sales people don’t have to manage the whole process.

Quota 60

Quota Sales CRM Conversion 60

Sales Hacker

JUNE 14, 2018

There are many levers a sales leader or organization may pull to gain scale, accelerate revenue, drive cost savings, or augment sales team structures. A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals. It’s true that outsourcing your sales to a third-party provider can yield favorable results.

Objectives and Key Results 60

Objectives and Key Results Quota Sales Territory 60

Heinz Marketing

JUNE 10, 2018

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. Taking over the app of the week this week featuring Rover! Rover is a great app for both pet owners and pet lovers looking to make a little extra money, like me. I have been using for about 8 months now as a dog sitter where I will go and stay at someone’s home while watching their pet, in most cases dogs.

Consult 61

Consult Meeting 61

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales