Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customers 145

Customers Retail GTM B2B 145

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

Gaming 130

Gaming Presentation Engineering UX 130

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

UX 129

UX Click Through Rate Engineering Service 129

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Electricity 141

Electricity Represent Niche Campaign 141

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

DECEMBER 27, 2023

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

Follow-up 135

Follow-up Contact Trust CRM 135

Salesforce

OCTOBER 17, 2023

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Start-ups 142

Start-ups Conversion Customers 142

Veloxy

NOVEMBER 6, 2023

Have you ever felt overwhelmed by the sheer number of tools and software at your disposal? Many sales teams find themselves juggling multiple tools, each promising to be the silver bullet for sales success. Yet, instead of streamlining operations, this often leads to confusion, inefficiencies, and a longer sales cycle. This article isn’t just another piece discussing the challenges of a bloated SaaS tech stack.

Sales 289

Sales Strategize Gaming Up-sell 289

Anthony Cole Training

OCTOBER 6, 2023

Sales organizations typically have plenty of sales data due to the growth and usage of CRM systems, critical to capturing the activities that are occurring with the sales team. But effective coaching with sales performance data often becomes the greater challenge with sales managers and leaders. In our coaching platform, we offer several tools to help in this area and one of the most effective, easy to understand and utilize is sales data insight that comes from regular Sales Huddles.

Sales 278

Sales CRM Growth 278

Neuromarketing

DECEMBER 14, 2023

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions. The post Your Brain on Zoom Calls: New Research appeared first on Neuromarketing.

Meeting 246

Meeting 246

Iannarino

JANUARY 8, 2023

When asked about whether they provide sales coaching, sales managers will often explain they don't have the time to do so. This is true, even when salespeople want more coaching to increase their sales effectiveness. The sales manager would also benefit from having a sales force that wins more deals.

Sales 326

Sales 326

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Iannarino

SEPTEMBER 13, 2023

We see data that suggests salespeople believe they can’t reach their quota as soon as they find out what it is. A recent survey suggests that the average quota attainment is 27 percent. While this number may not be accurate for salespeople outside of the survey, we can use this data point as a basis for our discussion here.

Quota 306

Quota Sales 306

Iannarino

APRIL 5, 2023

Reaching prospective clients will be more challenging in the future. I know, you think it’s difficult enough now, but the regulatory environment is going to become more restrictive. You should expect something like the EU’s GDPR (General Data Protection Regulations) in the United States. Other regulations being considered would make it more difficult to make robocalls or share contact information without permission.

B2B 310

B2B Contact Clients Prospecting 310

Iannarino

DECEMBER 20, 2023

Most salespeople read books that promise personal or professional development. It's crucial to work on increasing your potential and continually leveling up. There's no better investment than the one you make in yourself, as you are the source of your results. You may have shelves of books that have helped you develop in some important way.

Clients 300

Clients Sales 300

Iannarino

OCTOBER 4, 2023

Bad questions are bad selling. You need a client-centric sales approach, one with effective strategies and a value-driven sales methodology.

Clients 302

Clients Conversion Sales Sell 302

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Iannarino

NOVEMBER 13, 2023

Discover why treating sales like a lottery is a flawed strategy and how adopting an intentional approach can transform your sales results.

Gaming 296

Gaming Sales 296

Iannarino

OCTOBER 11, 2023

You win and lose deals in the discovery process. This is part of your audition for a prospective client, when they will verify that you can create value for them as they pursue a change to improve their results. Most salespeople do a surface-level discovery, as they have been taught to elicit a problem and the client’s pain points.

Clients 296

Clients Prospecting Process Sales 296

Iannarino

SEPTEMBER 22, 2023

One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. When one tries to cheat nature, nature cheats back.

Sell 296

Sell Promote B2B Clients 296

Iannarino

MARCH 30, 2023

You wouldn’t expect an NFL team to head into a game without having their plays ironed out. Similarly, your sales team can’t expect to succeed without robust B2B sales strategies.

B2B 300

B2B Growth Gaming Sales 300

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Iannarino

JANUARY 16, 2023

Occasionally, even successful salespeople find themselves in a sales slump, where their pipeline isn't working as well as it has in the past, and they are struggling to create or win new business. This can be a difficult time for a salesperson, as they may be uncertain of what to do to improve their sales performance.

Pipeline 300

Pipeline Sales 300

Iannarino

NOVEMBER 30, 2023

Choose whatever cold calling strategy you believe is right for you, and then start doing the work to master the art of sales outside of cold calling.

Cold Call 291

Cold Call Sales 291

Iannarino

SEPTEMBER 14, 2023

Some time ago, we commoditized discovery. Each salesperson would talk about their company, their clients, and their solutions, asking the client to share their problem. Because so many salespeople were taught and trained to use this approach, it commoditized a first meeting.

Clients 293

Clients Meeting Sales 293

Iannarino

OCTOBER 18, 2023

The way you lead affects your team. A negative leader will cause their team to be negative, while a positive, optimistic, and future-oriented leader will have a team that is more positive.

Sales 292

Sales 292

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Iannarino

SEPTEMBER 21, 2023

I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from several traumas I'd experienced, including two brain surgeries. I lost part of my right lobe, a fact I learned only after the second surgery. At the time, I didn't recognize this as trauma. My negativity might also have been exacerbated by the anticonvulsants my doctors had prescribed to prevent grand mal seizures.

292

292

Iannarino

DECEMBER 14, 2023

Discover the secret to transforming your sales approach and standing out in a competitive market by mastering the art of value creation.

Sales 289

Sales 289

Iannarino

OCTOBER 31, 2023

Today is the release day for The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Technique 291

Technique 291

Iannarino

NOVEMBER 8, 2023

Your obligation after displacing a competitor is to continue to capture mindshare that will allow you to improve your client’s results.

Sales 290

Sales 290

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Iannarino

MARCH 8, 2023

There are several ways to improve the effectiveness of a sales force, and B2B sales training is the first way most sales organizations level up their sales teams. Because salespeople have different strengths and weaknesses, sales leaders and managers need to address the gaps in the competencies and the important sales skills of everyone on their team.

B2B 296

B2B Sales 296

Iannarino

DECEMBER 22, 2023

There are people who talk about sales as if salespeople still sell like they would have in the 1970s and 80s. Those who believe salespeople are generally pushy, self-oriented, and have no real concern other than winning a deal have never experienced a true hard sale, nor will they have experienced the manipulation and pressure strategies that are long forgotten.

Consult 286

Consult Sales Sell 286

Iannarino

JUNE 20, 2023

This is not your mother or father’s sales environment. Selling is much more difficult than in the past, and it isn’t likely to get easier any time soon. Selling is complicated and complex, especially if you pursue large or enterprise-level clients.

Clients 290

Clients Sell Sales 290

Iannarino

JUNE 10, 2023

Research on B2B buyers shows they have changed how they buy. The biggest shift is that they do their own research before starting the sales process, and most would prefer to buy without having to speak with a salesperson. Buyers complain that salespeople don’t understand their business and their challenges, and that the sales experience doesn’t give them what they need.

B2B 290

B2B Sales Experience Process Sales 290

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience