ConversionXL
NOVEMBER 15, 2012
People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. This number comes from specific studies.
The Sales Hunter
OCTOBER 11, 2012
For some reason salespeople always think if they can just lower their price, they can increase their number of sales. In theory it sounds great. Sure seems like a basic economic equation. The problem is that in the vast majority of situations, it simply does not work. Here are 6 reasons why: 1. Somebody will come along and offer what you’re offering for a slightly lower price than your price.
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Hubspot
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these asset
ConversionXL
SEPTEMBER 27, 2012
I’m sure you’ve come across dozens, if not hundreds of image sliders or carousels (also called ‘rotating offers’). You might even like them. But the truth is that they’re conversion killers. So if they’re not effective, why do people use them? 2 reasons: Some people think they’re cool. But cool does not make you money – at least not this way.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ConversionXL
MAY 17, 2012
The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.
ConversionXL
FEBRUARY 16, 2012
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. The less known your company is, the better value proposition you need.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
ConversionXL
JANUARY 13, 2012
A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey. In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs.
ConversionXL
FEBRUARY 19, 2012
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure yet your offer is what they need. It takes time to build trust, instill confidence and build a relationship. So if we _know_ that the overwhelming majority won’t buy anything on their first visit, why push it?
The Sales Hunter
FEBRUARY 27, 2012
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Hubspot
DECEMBER 28, 2012
Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right? Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
DECEMBER 28, 2012
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. And while a lot of marketers seem to understand the basics -- personalize the copy , make the call-to-action pop, segment your list , etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether.
Hubspot
DECEMBER 27, 2012
Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke. And that's just what we have for you today, folks. Ten marketing jokes, sourced from my hilariously corny marketing colleagues.
Hubspot
DECEMBER 17, 2012
As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too.
Hubspot
DECEMBER 6, 2012
It's the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait! What about those naughty marketers out there that don't have goals? Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotio
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Hubspot
DECEMBER 5, 2012
They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt. That’s why -- whether it's lead generation content, social media content, calls-to-action, or an infographic for your blog -- it’s super important to make your marketing materials as visually appealing as possible. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte.
Hubspot
NOVEMBER 30, 2012
Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right?
Hubspot
NOVEMBER 28, 2012
Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". Ziglar was the author of more than 29 sales and motivational books, including See You at the Top and Over the Top.
Hubspot
NOVEMBER 27, 2012
In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Hubspot
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Hubspot
NOVEMBER 15, 2012
There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.
Hubspot
NOVEMBER 14, 2012
They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time. Today on its blog, Pinterest announced that it's not only letting companies set up business accounts (as opposed to personal accounts), but it's also releasing a business-specific terms of service, totally separate from the TOS for re
Hubspot
NOVEMBER 13, 2012
Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract cust
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
NOVEMBER 5, 2012
Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut from "taking it in stride" to "totally losing their minds.
Hubspot
DECEMBER 19, 2012
Like a moth to a flame. Could there be a more perfect analogy for humans' innate attraction to visuals? I think not. If you agree with me on this, then you can easily understand why visuals have become so important to online marketers' content strategies , especially when you think about the increased emphasis social networks like Pinterest and Facebook are giving them.
Hubspot
DECEMBER 4, 2012
It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes.
Hubspot
OCTOBER 23, 2012
We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. That being said, I don't think it's safe to assume we all know exactly where in the wide world of the web we can point those well-wishers when they want to sing your praises.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
NOVEMBER 1, 2012
$100 million per day ? That's a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don't worry -- with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can be a great complement to your organic search strategy, and it can even amplify your organic results.
Hubspot
NOVEMBER 26, 2012
Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering -- what about posing questions in your Facebook posts? How would that impact engagement metrics such as Likes, shares, and comments? If you're an active Facebook marketer, you've probably seen countless brands using questions as a fan engagement tactic.
Hubspot
NOVEMBER 20, 2012
Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages , blog articles -- you name it. But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs).
Hubspot
NOVEMBER 26, 2012
If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.”. Marketers wouldn’t dream of spending budget on banner or PPC ads without a measured and positive return on their investment; but for some reason, many of us still play dumb when it comes to the hard data about the performance of our social media marketing investments.
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