A Sales Guy

SEPTEMBER 15, 2016

A few years ago I created a list of the best books sales people should read to become a badass. You can see the list here. The list included some amazing books. What made that list so special was the surprising number of books that WEREN’T sales books. The original list of must read sales books for sales badasses included some books that address traits and skills that are critical to sales, but aren’t solely sales related.

Gate keeper 167

Gate keeper Sales Pipeline Up-sell 167

ConversionXL

SEPTEMBER 20, 2016

A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on. A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, then never completing their purchase. Wouldn’t it be great if you could email them with the exact items they’d left in their cart, and restore their cart with those items, no matter what device they use when they cl

Trust 131

Trust Sales Retail Conversion 131

Closing Bigger

OCTOBER 28, 2016

Today’s podcast guest is Debra Jason author of Millionaire Marketing on a Shoestring Budget. I met Debra at the Guerrilla Marketing Global Summit last year and have been following her updates and insights ever since. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Some of the key areas we focus on in the interview with Debra are: Social media marketing.

Sell 106

Sell Sales 106

The Sales Hunter

DECEMBER 21, 2016

What are you planning to do differently next year? When I say “differently,” I mean really different. Too many times we make only minor changes, and then we wonder why we achieve only minor improvements. If we’re going to make serious changes next year, we have to step back and ask ourselves tough questions. Below […].

Prospecting 111

Prospecting Drivers/motivators Sell Sales 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Engineering 101

Engineering User Experience Start-ups Drivers/motivators 101

Hubspot

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the c

Campaign 101

Campaign Start-ups Growth 101

Hubspot

DECEMBER 6, 2016

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

Profit margin 101

Profit margin B2B Campaign Strategize 101

Hubspot

DECEMBER 14, 2016

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

Campaign 101

Campaign Retail Follow-up Start-ups 101

Hubspot

DECEMBER 28, 2016

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.

B2B 100

B2B Lead generation Education Launch 100

Hubspot

DECEMBER 22, 2016

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there. Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy.

Promote 98

Promote Trust Customers 98

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Hubspot

DECEMBER 13, 2016

If you ask us, infographics aren't going anywhere. This year alone, we've covered how essential they are to SEO , and the numerous resources available to create beautiful infographics of your own. And yes -- when it comes to infographics, we do like to play favorites. That's why we went scoured the web for some of the best infographics of 2016. Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design.

Represent 78

Represent A/B testing Territory Follow-up 78

Hubspot

DECEMBER 6, 2016

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

User Experience 78

User Experience Engineering Technology Technology 78

Hubspot

DECEMBER 5, 2016

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information t

Process 78

Process 78

Hubspot

DECEMBER 29, 2016

No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You read that correctly. Let’s stop networking.

Networking 78

Networking Follow-up Start-ups Meeting 78

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Hubspot

DECEMBER 9, 2016

Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. However, even if the party has all of the trappings of an event you would throw at your home, such as food, alcohol, and party games, it’s still a work function.

Networking 78

Networking Meeting Follow-up Gaming 78

Hubspot

DECEMBER 12, 2016

Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group. Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favo

Networking 78

Networking 78

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

Promote 78

Promote Sports Price Follow-up 78

Hubspot

NOVEMBER 21, 2016

Empty space is not always wasted space. In fact, when it comes to web design, it's a best practice to give your content a little breathing room. Today's website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors' undivided attention is simplicity -- and that starts with an effective use of whitespace.

Strategize 78

Strategize Retail Start-ups Conversion 78

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Hubspot

NOVEMBER 25, 2016

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

Contact 78

Contact Lead generation Strategize Follow-up 78

Hubspot

NOVEMBER 17, 2016

We're all familiar with traditional brainstorming as a method for producing new ideas, but there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting. Ranging from structured to silly, here's a selection of ten simple techniques and exercises to help you get your problem solving juices flowing: 10 Alternative Creative Exercises. 1) Storyboarding.

Angle 78

Angle Technique Represent Consult 78

Hubspot

DECEMBER 2, 2016

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.

Follow-up 78

Follow-up Strategize Niche Relationship building 78

Hubspot

DECEMBER 26, 2016

Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb? Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.

Campaign 78

Campaign Conversion CRM Strategize 78

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.".

Engineering 78

Engineering User Experience Conversion Lead generation 78

Hubspot

NOVEMBER 10, 2016

Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it.

Networking 78

Networking Promote Growth Sales 78

Hubspot

NOVEMBER 28, 2016

"I had a bad day.". How often do you find yourself saying that? Once? Twice? Several times throughout the day? If it's more than once each week, you've got company -- 29% of people say that they have at least two bad days at work every week. Well, shoot. That's not good. I mean, I can understand having a "bad day" after you've spilled coffee all over your new jeans, or got a wicked papercut.

Product 78

Product 78

Hubspot

NOVEMBER 8, 2016

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.

Up-sell 78

Up-sell Engineering Sell Service 78

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot

NOVEMBER 28, 2016

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can't you just dive in and write it?

Presentation 0

Presentation Promote Drivers/motivators Technology 0

Hubspot

NOVEMBER 7, 2016

If you're spending over 40 hours a week in a single location, shouldn't you at least be comfortable? Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. In fact, a 2003 study from the California Energy Commission found that just giving employees access to a window in the office had a significant impact on their work performance.

Pharmaceutical 78

Pharmaceutical Commission Manufacturing Networking 78

Hubspot

NOVEMBER 22, 2016

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool.

Engineering 78

Engineering Technology Technology Finance 78

Hubspot

DECEMBER 28, 2016

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.

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A/B testing Conversion Promote Campaign 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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