A Sales Guy
NOVEMBER 26, 2014
'For those of you who follow this blog, you know that every once in a while I take a break to take on race in this country. Considering what’s happening in Ferguson, I wanted to take a sales time out to break down for all ya’ll why Ferguson is happening, because as much as you’d like to think you know, you don’t. You have no clue.
Closing Bigger
APRIL 8, 2014
'Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble , an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space. “Social selling is about inspiring and educating the customer as a trusted advisor.” - Jon Ferrara , CEO and Founder of Nimble.
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ConversionXL
OCTOBER 31, 2014
'Some of you out there may find this Google Analytics feature overview to be mostly review. That’s awesome! That means you’re really taking ownership of your data. However, if you’ve never used any of these features, only experimented with them a little, or aren’t sure you’re using them correctly, you should read on. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data.
The Sales Hunter
FEBRUARY 25, 2014
'The biggest thing holding back organizations is the lack of leadership. I’m continually asked by companies large and small, “What are the traits that make a great leader?” Here is my list of what it takes to be a great leader: 1. Leaders realize their number one job is not to lead others but to create other leaders. How many times have we watched a terrific organization fall apart when the leader retires or exits their position?
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Hubspot
DECEMBER 30, 2014
'I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I''ll go over what I mean by "simple" in writing, and then give you eight tips on how to simplify your writing. What do I mean by ''simple''?
SBI
OCTOBER 1, 2014
'That’s me with Sassy. What do Hillary Clinton, Bruno Mars, Arianna Huffington, and Eckhart Tolle, have in common? They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. “Event” is perhaps not the right word to use. Dreamforce is the world’s largest gathering of Salesforce users, practitioners, and evangelists.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Closing Bigger
MARCH 18, 2014
'As a social selling speaker I get a lot of great opportunities to speak globally. One of my favorites is Vegas. CDC Software (Now Aptean ) invited me to speak on social crm and social media for sales organization.
ConversionXL
JANUARY 31, 2014
'What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time.
Hubspot
DECEMBER 29, 2014
'Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation. We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience.
Hubspot
DECEMBER 19, 2014
'Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. Embarrassed, I quickly investigated. When I identified the offending image, I specifically remember ensuring I had properly sourced (and had the right permissions to use) it.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
DECEMBER 17, 2014
'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. It''s probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it''s hard to separate the wheat from the chaff.
Hubspot
DECEMBER 24, 2014
'No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Remember this though, it is possible to pave a smoother path for yourself by looking to the successful founders who came before you.
Hubspot
DECEMBER 11, 2014
'Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. While this feature isn''t available to everyone just yet, it''ll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don''t see it on your Page yet, rest assured that it''s coming.
Hubspot
DECEMBER 10, 2014
'Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? The best answer: a variety.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Hubspot
DECEMBER 9, 2014
'Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? D id you secretly (or not-so-secretly) love making s yntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section! (Note: A few of them could be considered inappropriate in some work environments. ). 1).
Hubspot
DECEMBER 8, 2014
'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. 10 years makes it seem so young.
Hubspot
DECEMBER 17, 2014
'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it.
Hubspot
DECEMBER 9, 2014
'Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. And then, maybe they''d click through to see what was going on there.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Hubspot
DECEMBER 4, 2014
'Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions , decision-making would be nearly impossible.
Hubspot
DECEMBER 18, 2014
'Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I''m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.
Hubspot
DECEMBER 19, 2014
'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. but that doesn''t mean we don''t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014.
Hubspot
DECEMBER 2, 2014
'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO c
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Hubspot
DECEMBER 2, 2014
'I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy. While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable. And approximately once a week, I get a request from one of them to talk about “careers” -- a topic that they know they should care or think about, but don’t know what to actually do with.
Hubspot
NOVEMBER 25, 2014
'Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz , Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you''re all caught up with the latest and greatest in SEO, check out the infographic below created by Neil Patel of Quick Sprout.
Hubspot
NOVEMBER 24, 2014
'Time is our scarcest resource, yet we spend so much of it doing things that are unproductive -- usually without meaning to. The average person wastes 31 hours in unproductive meetings according to Atlassian. And a McKinsey study shows we spend an average of 13 hours per week reading, writing, or responding to email. That''s leaves roughly half of your time at work actually spent doing work.
Hubspot
DECEMBER 1, 2014
'Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette? These questions are asked all the time by people starting out with design. In this article I’ll take you through everything you need to know to start using colors effectively.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
DECEMBER 19, 2014
'We all procrastinate. We put off dishes in favor of one more episode in our Netflix TV show binge. We tell ourselves we''ll definitely book that dentist appointment next week -- you know, when we have more time. We spend an extra few minutes at the office coffee machine chatting up coworkers instead of diving right into our work for the day. But in a world where we''ve got a ton to do -- and not a ton of time to do it -- procrastination can have pretty big consequences.
Hubspot
NOVEMBER 19, 2014
'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You''ve been told time and time again that responding to everything is a best practice for growing your following. Plus, since you probably don''t have that many people tweeting at you anyway, responding doesn''t take much time.
Hubspot
NOVEMBER 19, 2014
'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? According to Author Tony Beshara''s survey of over 3,000 hiring authorities , 86% said cover letters are "not very important" when they were also receiving resumes.
Hubspot
DECEMBER 14, 2014
'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You''re almost ready to hit send when --. Your phone rings. Midway through the call --. Your boss comes over and asks you to take on a time-sensitive task.
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