Closing Bigger

MAY 31, 2010

'Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com. BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts. Today''s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com ([link] BuildDirect sells more building supplies online than any other company on the planet

Sell 90

Sell 90

Hubspot

OCTOBER 21, 2010

Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. But there are some common mistakes that companies make on Facebook.

Pitch 78

Pitch Launch Start-ups Follow-up 78

Closing Bigger

AUGUST 23, 2010

'There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur.

Conversion 89

Conversion Sales 89

Closing Bigger

MAY 24, 2010

'Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with customers, stakeholders and staff.

Launch 88

Launch Presentation Technology Technology 88

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Closing Bigger

DECEMBER 8, 2010

'Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here’s what the book site says about the book: Consumer Republic Using brands to get what you want, make corporations behave, and maybe even save the world.

Go To Market 86

Go To Market Customers Sales 86

Closing Bigger

APRIL 27, 2010

'The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla analogy: What’s the best weapon for combat? The answer is: You need more than one weapon, you need multiple weapons, multiple approaches and a lot of redundancy and back-up.

Strategize 86

Strategize Networking Contact Campaign 86

Closing Bigger

AUGUST 26, 2010

'I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I would share an excerpt from my upcoming book that answers that question. An excerpt from “ Guerrilla Social Media Marketing ” by Shane Gibson and Jay Conrad Levinson: What is an authentic guerrilla brand?

Promote 81

Promote Up-sell Sell Customers 81

Closing Bigger

JULY 20, 2010

'Just kidding… but he does need skates. Ever thought of dropping everything to chase a dream? We all would… as long as it fit in to our busy schedules. BUT who has the time or the energy? I was chatting with Steve Jagger , my co-author for Sociable! , and he shared the new adventure his younger brother Kevin has undertaken. I had spoken with Kevin just a few months ago, at the time he was working for a US college media firm after putting in his dues on Bay Street as an investment ban

Follow-up 80

Follow-up Up-sell Start-ups Sell 80

Closing Bigger

OCTOBER 12, 2010

'Guerrilla Social Media Marketing Secret #19 Implement is covered today by Shane Gibson. Implementation is a key element in any marketing strategy. .

81

81

Hubspot

SEPTEMBER 21, 2010

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos.

B2C 78

B2C B2B Process Product 78

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Hubspot

JULY 7, 2010

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

Cold Call 78

Cold Call Technique Engineering Customers 78

Hubspot

JULY 14, 2010

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are most effective when used together.

Contract 78

Contract Contact Campaign Follow-up 78

Hubspot

JUNE 24, 2010

With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his upcoming Science of Facebook Marketing webinar.

Networking 78

Networking Trust Customers 78

Hubspot

JUNE 23, 2010

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related

E-commerce 78

E-commerce Networking Engineering Non-Profits 78

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Hubspot

JUNE 22, 2010

If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). By default, your Facebook page will get a randomly assigned number and URL (facebook.com/pages/yourbusiness/123456789), but last summer, Facebook made it possible to customize y

Networking 78

Networking Customers 78

Hubspot

MAY 26, 2010

Last week we shared 10 rules to help instantly improve your presentations. While readers mostly agreed with the rules, they requested some examples of well-designed slides, so Dan and I did some digging. We gathered some of the best examples of slides and presentation design to help provide a clear picture of what great presentation design is and isn't.

Presentation 78

Presentation Healthcare Lead generation 78

Hubspot

MAY 18, 2010

The great thing about the internet is that it is full of really smart people sharing great information, all for free. We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! If you can find some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to 36 blogs on the following list. 36 Awesome Social Media Blogs (In No Certain Order) 1.

Pitch 78

Pitch Engineering Presentation Lead generation 78

Hubspot

DECEMBER 20, 2010

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.

Promote 78

Promote Contact Clients Prospecting 78

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Hubspot

MAY 13, 2010

It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot.

Territory 78

Territory Presentation Lead generation Networking 78

Hubspot

SEPTEMBER 29, 2010

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1.

Promote 78

Promote Education Conversion Networking 78

Hubspot

MAY 24, 2010

Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time. Sometimes it is easier to see concepts visually to get a basic understanding and then do further research on the topics that are most relevant to your business.

Education 78

Education Networking Lead generation Consult 78

Hubspot

AUGUST 18, 2010

Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1.

Engineering 78

Engineering 78

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Hubspot

MAY 17, 2010

Have you ever been listening to a presentation and viewed a slide that was so terrible it made you instantly want to walk out of the room? Good people make bad presentations. Why? Sometimes it's because they think making a good one takes too long; other times it's because they don't understand what makes a great presentation. Recently, the brilliant folks at Daurte put on a slide:ology workshop here in Boston.

Presentation 78

Presentation Lead generation Start-ups Follow-up 78

Hubspot

JUNE 15, 2010

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites.

Engineering 78

Engineering Contact Follow-up Conversion 78

Hubspot

AUGUST 27, 2010

We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. So I need someone to help me out as a guest co-host on September 3 or 10. Don't know what HubSpot TV is? We're broadcasting live really soon (4pm EDT) so watch the live show. I posted a message on Twitter looking for volunteers and suggestions for a guest host, and I got a ton of them.

Closing 78

Closing 78

Hubspot

SEPTEMBER 8, 2010

On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. We’re talking real experts like David Meerman Scott , Anne Holland , Brian Solis , Todd Defren and our own Mike Volpe , and all of the unmentioned names are equal in expertise to those I mentioned.

Niche 78

Niche Entertainment Networking Start-ups 78

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot

AUGUST 24, 2010

Search engine marketing is constantly changing. Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer. 1.

Engineering 77

Engineering User Experience B2B 77

Hubspot

DECEMBER 15, 2010

In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. For example, if your previous website was www.awesomewebsite.com and you wanted to change it to www.reallyawesomewebsite.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), they'd automatically appear at your new URL.

Lead generation 77

Lead generation Engineering Start-ups Service 77

Hubspot

AUGUST 12, 2010

Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. According to Facebook, these updates are designed to "simplify navigation for users, reduce complexity for developers and enable [Facebook] to build the next generation of tools for growing your business with Facebook.".

Follow-up 77

Follow-up Customers 77

Hubspot

JULY 22, 2010

Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. To better illustrate the growing mobile marketing opportunity, take a look at these infographics. 1.

Lead generation 77

Lead generation Presentation Meeting 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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