ConversionXL

NOVEMBER 10, 2013

'In a study by Google in August of 2012 , researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the b

E-commerce 134

E-commerce Electricity Retail Price 134

Closing Bigger

OCTOBER 15, 2013

'Have you ever pondered about the negative effects of social media? Today’s podcas t is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting.

Networking 126

Networking Meeting Product 126

The Sales Hunter

OCTOBER 15, 2013

'What separates great from average, and what do you need to do if you want to step up your sales game? Here is what I’ve found in having worked with thousands of salespeople over my 15 years of sales consulting — and before that, nearly 20 years of sales with 3 Fortune 500 companies: 1. Great salespeople set goals. But unlike average salespeople who also set goals, great salespeople are continually measuring their performance and looking for ways to achieve their goals. 2.

Drivers/motivators 112

Drivers/motivators Presentation Consult Gaming 112

Hubspot

DECEMBER 10, 2013

'When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. Why? According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket.

A/B testing 78

A/B testing Promote Follow-up Conversion 78

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SBI

SEPTEMBER 25, 2013

'$44 Billion. That’s the amount of money that companies collectively spent on Content Marketing in 2012 [1]. According to recently published research from MarketingSherpa’s 2012 Lead Generation Benchmark Report, “the creation and distribution of unique, engaging content is becoming increasingly critical to the success of any online outreach program.” [2].

Prospecting 55

Prospecting Lead generation Education Launch 55

ConversionXL

DECEMBER 31, 2013

'Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle. The post will be particularly interesting for those of you who want to grow your online revenue and not concentrate on just generating a lot of traffic! Conversion is the key.

UX 134

UX User Experience Angle Conversion 134

ConversionXL

JANUARY 16, 2013

Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring us down. There is also a psychological side to colors – certain colors are said to be associated with different qualities and emotions.

A/B testing 134

A/B testing Sports Conversion Follow-up 134

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. 7.6% of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. That’s ~12% more than the average person. These stats make a good case that if you and your brand is active on social networks, you can get rewarded – if you do it right.

E-commerce 134

E-commerce Sales Networking Promote 134

ConversionXL

JANUARY 3, 2013

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness.

A/B testing 134

A/B testing E-commerce Price Objectives and Key Results 134

Closing Bigger

OCTOBER 25, 2013

'I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite? Social Media Tip: Behind almost every "small" person on the internet there's a massive influencer one-click or tweet away. — Shane Gibson (@shanegibson) October 10, 2013.

Follow-up 119

Follow-up Drivers/motivators Campaign Meeting 119

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Closing Bigger

NOVEMBER 14, 2013

'Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.

Presentation 113

Presentation Sales 113

Closing Bigger

DECEMBER 17, 2013

'Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit.

Clients 106

Clients Process Sales 106

The Sales Hunter

SEPTEMBER 10, 2013

'Not all customers are good customers. In fact, there are some customers who are just plain stupid. Sometimes we as salespeople don’t recognize how stupid they are until it’s too late. As a public service, I’ve come up with 5 things you can do to avoid dealing with stupid customers. 1. Don’t sell on price. When you sell on price, the biggest group of people you’re going to attract is stupid people.

Customers 111

Customers Negotiate Price Up-sell 111

Hubspot

DECEMBER 9, 2013

'So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. The chances of actually joining in on that customer-generation fun is much slimmer if you''re not creating a Facebook Page that gets noticed, liked, and engaged with.

Real Estate 78

Real Estate Promote Follow-up Start-ups 78

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Hubspot

DECEMBER 9, 2013

'All of us are trying to get better at our jobs. Whether you''re in a brand new gig and trying to hit the ground running or you''re a longtime veteran looking to stay at the tippy-top of your marketing game, we''re all working to keep up with the latest and greatest trends in marketing. The problem is there''s a lot of misleading advice out there. Advice that''s well-meaning, but just. off.

A/B testing 78

A/B testing B2B B2C Networking 78

Hubspot

OCTOBER 31, 2013

'At one point or another, we all need inspiration to do our jobs better. It doesn''t matter whether you''re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and make our own marketing even better.

CTR 78

CTR Contact Networking Follow-up 78

Hubspot

OCTOBER 24, 2013

'I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that. See, I used to think spreadsheets were just rows and columns meant for formulas that were determined to give me a stomach ulcer.

Campaign 78

Campaign Lead generation Gaming Networking 78

Hubspot

OCTOBER 24, 2013

'According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. We have to come up with a topic, write something engaging , optimize it for SEO , and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar topics online.

Presentation 78

Presentation Networking Start-ups Engineering 78

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Hubspot

OCTOBER 24, 2013

'Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior.

Follow-up 78

Follow-up Launch Relationship building Pitch 78

Hubspot

DECEMBER 10, 2013

'I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They''re terrible at marketing themselves. I guess I prove ''em right. But you don''t have to fall victim to that adage! And neither does your company''s LinkedIn marketing. That''s because the folks at Bluewire Media developed this nice little infographic that you can use when marketing your company''s brand -- or your personal brand -- on L

Start-ups 78

Start-ups 78

Hubspot

OCTOBER 18, 2013

'As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing , sales , and insider tips. We even added a features-focused section ( Up and to the Right ) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I forgot something, though.

Follow-up 78

Follow-up Start-ups Conversion Sales 78

Hubspot

OCTOBER 17, 2013

'If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content -- it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers!

Networking 78

Networking Promote Start-ups Customers 78

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Hubspot

OCTOBER 15, 2013

'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.

B2C 78

B2C Campaign B2B 78

Hubspot

OCTOBER 15, 2013

'Please raise your hand if you''ve ever wasted time in Photoshop. You know what you want to do -- let''s say, cropping your image to specific dimensions -- but you''re not sure which buttons to press to make that thing happen. You troll through the Photoshop menu, hoping to stumble on the button you need. Wouldn''t it be much easier if you could press a button and make it magically work?

Follow-up 78

Follow-up Start-ups Customers 78

Hubspot

OCTOBER 15, 2013

'Whether it''s hosting the perfect Halloween party or planning your Black Friday shopping, many businesses assume that holiday spending happens in-store. But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online.

B2C 78

B2C Campaign B2B 78

Hubspot

OCTOBER 11, 2013

'Look, I said ass. And in a minute, you''ll know why. One of the most common questions we get is around crafting titles. In fact, we got one in this blog post''s comments section. hence me writing this here post. So let''s just dive right in, shall we? Here''s a simple formula to follow to write kick-ass titles. A Foolproof Formula for Writing Wonderful Titles. 1) Start with a working title.

B2C 78

B2C B2B Follow-up Trust 78

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot

SEPTEMBER 26, 2013

'You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you''re really busy, it reads a little something like this: Did you all hear about Goorgle''s encryption news? If not, you should read about it, especially if you''re doing a lot of SEO [link]. Ah, crap.

Start-ups 78

Start-ups 78

Hubspot

SEPTEMBER 26, 2013

'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Now, I''m no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss.

Contact 78

Contact Networking Engineering Follow-up 78

Hubspot

SEPTEMBER 24, 2013

'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. And like Peter Griffin says , it''s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads.

Engineering 78

Engineering Contact Lead generation Start-ups 78

Hubspot

SEPTEMBER 17, 2013

'We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it''s not hard to see why 55,000 people downloaded our set of 75 free stock photos last month.

Campaign 78

Campaign Presentation Promote Technology 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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