Martech

JULY 9, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 A data-driven electric drivers’ experience. Next up is a “walk-though” by Pinterest creators who will further educate users about the ID.4 4 for a virtual spin.

Electricity 101

Electricity Drivers/motivators Campaign Education 101

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. Public.com is an early-stage company that wants to help people become better investors. Building different experiences.

Electricity 98

Electricity Education Angle Technology 98

Spiro Technologies

APRIL 24, 2024

As a result, I’m an electrical engineer by degree. It’s a huge issue for manufacturers and the education system. Now, I know part of your work is also focused on not just awareness, but training and education of younger people to get them into manufacturing. Maybe, Mike, before we kind of get into Industry 4.0

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Martech

OCTOBER 25, 2022

homes now have smart electricity, gas or water meters installed, which serve as machine customers. As another example, a major electric vehicle company continuously gathers product information in its vehicles in order to self-diagnose the need for repair. As one example, many U.S. Prepare for an influx of machine customers.

Service 98

Service Customers Electricity E-commerce 98

Salesforce

NOVEMBER 29, 2021

If you’re not factoring in the electricity I’m using as an employee to do business,” Bachman said, “you’re not really [calculating] the full scope of your emissions.”. However, over the last two years, Bachman said remote work soared to become the most important emissions factor companies needed to pay attention to. “If

Electricity 98

Electricity Transportation Consult Technique 98

Sales Gravy

DECEMBER 18, 2020

This conversation about sales and entrepreneurship is both educational and inspirational. Then, I moved into a sales coaching role with a local plumbing, air, and electric company where I was teaching their technicians some of the basics of sales psychology, and going out in the field, and helping them with their sales process.

Prospecting 98

Prospecting Electricity Cold Call Inside sales 98

Salesforce

SEPTEMBER 24, 2021

77% of those surveyed said they’re interested in furthering their education on how to live sustainably. Customers can then use that information to decide when to plug in their electric cars or better understand their own consumption habits. In a survey of 913 respondents, 82.6% How companies can participate in the green economy.

Electricity 98

Electricity Government Contract Retail 98

Adaptive Business Services

MARCH 9, 2022

Custom electric signs … winner winner, chicken dinner! I excel at educating my customers. For me, electric signs checked all of the boxes. While I had at least some success in all of the industries I worked in, I was the most successful, and the happiest, in the electric sign industry. Office equipment was a winner.

Niche 71

Niche Electricity Retail B2C 71

Hubspot

FEBRUARY 8, 2013

3) Learning and Education - At this stage, the consumer moves from initial interest to a research mentality to gain an understanding of the broad fundamentals in order to make a purchase the consumer can feel good about. Learning and Education. At this stage, it can be a conscious or unconscious desire for a brand.

Electricity 78

Electricity Education Drivers/motivators Follow-up 78

Salesforce

FEBRUARY 14, 2022

Some only worked 20 hours a week at Tesla, but they were there because they wanted to educate people about the potential of electric vehicles and they enjoyed the surprise of telling people that what they were looking at was actually an electric car. There were no commissions. Everybody worked as a team.

Service 98

Service Customers Electricity Real Estate 98

ConversionXL

DECEMBER 3, 2018

We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives.

Niche 133

Niche B2B Manufacturing Education 133

ConversionXL

MARCH 11, 2020

Tailwind’s Instagram feed is a mixture of educational and irreverent content—a balance that sparks a range of interactions with their buyers. . If the educational content isn’t so bite-sized, Instagram can also act as a promotional bridge to more in-depth content. Find non-traditional approaches to reach buyers. Image source ).

B2B 113

B2B Education Promote Referrals 113

Salesforce

AUGUST 30, 2021

The proliferation of electric vehicles (EVs) and time of use rates will also drive customer control of how and when they use energy. It’s time to use technology to educate customers about new equipment and offerings as they inquire about alternatives to electrify their homes and decarbonize transportation.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Hubspot

DECEMBER 17, 2012

One of the reasons it worked so well was because it aligned with our mission to educate people about marketing. General Electric: Experts. But General Electric is definitely an exception. General Electric's ability to give their company a face makes them an expert in marketing.

Campaign 78

Campaign Electricity Launch Gambling 78

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

Sports 138

Sports Construction Gaming Transportation 138

Martech

OCTOBER 17, 2023

It’s the classic word-of-mouth charm but with an electric, digital spin. It could be enhancing brand visibility, generating leads or educating a new market segment. Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand.

B2B 119

B2B Niche Contract Campaign 119

Hubspot

FEBRUARY 20, 2017

There is still that stigma, even though many craft brewers before us have done such a great job in educating the consumer, we want to do our bit too," co-founder Rui Esteves said. "We 9) Bombay Electric. We wanted to create a can that you hesitate to throw away after you’ve had the beer. Image via Studio MPLS.

Electricity 78

Electricity Angle Promote Territory 78

Understanding the Sales Force

MARCH 4, 2013

Otherwise, you are merely giving a free education to someone who will thank you, but buy from another person who can give it to them at the lowest price. Electric lights reduced the demand for candles. Spin our wheels. Move the demo/presentation phase to the END of the process. Jason is right, but it's more complicated than that.

Presentation 77

Presentation Electricity Up-sell Education 77

Martech

APRIL 4, 2022

There’s nothing inherently wrong with educational content that’s freely available online, but there is, unfortunately, a plethora of misinformation about testing. The reality is most marketers have zero experience with testing and experimentation.

Electricity 98

Electricity Strategize Growth Campaign 98

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Adaptive Business Services

OCTOBER 27, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. At the same time, you are involving them in the design of their new sign(s) while providing them with an education. However, the principles discussed will be applicable to any business!

Electricity 71

Electricity Pitch Sales Meeting 71

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. The new sales model is something that I have always done … educate your customer! EMCs are a HUGE opportunity for customer education that will set you apart! Sell advertising.

Construction 71

Construction Electricity Angle Sales 71

Hubspot

MARCH 19, 2015

General Electric. General Electric is a power and water, oil and gas, energy management, aviation, healthcare, transportation, and capital corporation. According to TOTEMS Analytics , General Electric grows in follower count by roughly 2k / month.

Electricity 78

Electricity Manufacturing Networking Promote 78

Openview

MARCH 5, 2018

James Hackett , Ford Motor Company’s relatively new President and CEO, explained to Fortune that he wants the company to be “fitter,” and is slashing costs by $14 billion over five years by investing less in manufacturing and more in electric vehicles, trucks, and SUVs. This brings up another potential stumbling block.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Martech

JANUARY 20, 2022

Customers are educating themselves before contacting company salespeople. Conferences,” on the other hand, are predominantly educational sessions and keynotes. Source: Martech analysis of On24 earnings reports. Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. Invest in Education. HubSpot invests a ton in education and I always feel supported in learning new things (currently taking a course on Python and machine learning from Udacity ). Old joke ….

Growth 101

Growth A/B testing Campaign Electricity 101

Hubspot

AUGUST 16, 2017

Instead, it focused on important facts and stories that would educate its audience. 18) General Electric: "Imagination at Work". You may remember General Electric's former slogan, "We Bring Good Things to Life," which was initiated in 1979. The New York Times didn't stand for sensationalism. Source: 4th St8 Blog.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

FEBRUARY 21, 2016

Nearly half of history’s most educated generation would prefer to revert back to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences. 4) General Electric. Yes, you read that right. Of course, most prominent among this shift to pictorial communication is the emoji. Cool to look at?

Electricity 53

Electricity Drivers/motivators Education Promote 53

Hubspot

NOVEMBER 29, 2021

Education: -4.82%. Electrical Equipment: 7.63%. Computer Services: 3.62%. Computers/Peripherals: 12.48%. Construction Supplies : 5.86%. Diversified: 12.18%. Drugs (Biotechnology): -0.94%. Drugs (Pharmaceutical): 14.10%. Electronics (Consumer & Office): -1.53%. Electronics (General): 3.49%. Engineering/Construction: 0.75%.

Profit margin 83

Profit margin Real Estate Non-Profits Transportation 83

Salesforce

NOVEMBER 15, 2022

Their site is designed to react to the amount of carbon the electrical grid is producing. Ultimately we want to decarbonize the electrical grid/internet,” Read said. You can also educate yourself with Trailhead modules, books, and sustainable design tools. Evaluate and re-evaluate your deployment footprint regularly.

Electricity 52

Electricity Education Networking Start-ups 52

Sales Hacker

JULY 29, 2019

Sam Jacobs: What was the structure by which you got General Electric to take a chance on you as a little known vendor? How did you get General Electric to make that decision and give you that vote of confidence? It was my job to show up and educate the leadership team on the coming trends in the technology market.

Go To Market 61

Go To Market Electricity Healthcare Education 61

Salesforce

FEBRUARY 2, 2023

In the second industrial revolution, electricity and other scientific advancements led to mass production. ” Every business leader can have a direct role in creating economic opportunity for millions of people by investing in education and training programs for existing and potential talent.”

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

ConversionXL

SEPTEMBER 3, 2019

There are many inventors, researchers, craftsmen, educators, and other value creators in the world who just can’t put the value they create into the right words. Nissan could’ve launched a new brand for its electric car. While discovering and articulating a company’s value proposition is hard, it is fun.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

OCTOBER 17, 2019

For instance, HubSpot uses Twitter polls to both educate and engage its audience: Additionally, T-Mobile uses polls to have fun with their fans: Take a look at How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands to learn more about Twitter's poll feature. Use Twitter polls to engage with your audience.

Growth 78

Growth Entertainment Electricity Education 78

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Augmented reality also has the potential to enhance education and learning. AR technology was born at Harvard University in 1968. Sounds intimidating, right?

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

SalesLoft

MAY 1, 2018

What do water, electricity, and humans all have in common? We’re Not Selling; We’re Educating. Here is where educating comes in. Besides not being a good combination, they all take the path of least resistance. There isn’t one simple solution that makes sales easier. Hearing “no” is hard.

Electricity 52

Electricity Education Sales Meeting 52