Understanding the Sales Force

MARCH 4, 2013

One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects. Otherwise, you are merely giving a free education to someone who will thank you, but buy from another person who can give it to them at the lowest price.

Presentation 77

Presentation Electricity Up-sell Education 77

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

Sports 138

Sports Construction Gaming Transportation 138

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. You are selling advertising. Sell advertising.

Construction 71

Construction Electricity Angle Sales 71

Hubspot

DECEMBER 17, 2012

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. You might end up getting an opportunity to newsjack as well! One of the reasons it worked so well was because it aligned with our mission to educate people about marketing. General Electric: Experts.

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 101

Electricity Campaign Launch Gambling 101

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Hubspot

MARCH 19, 2015

Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. times-per-day and it’s worth noting that they’re not sacrificing quality or showing signs of laziness in keeping up with this frequency. General Electric.

Electricity 78

Electricity Manufacturing Networking Promote 78

Hubspot

NOVEMBER 29, 2021

Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. You could also implement a prestige pricing strategy — a method where you sell your product or service at a higher price point to create the impression of higher quality. Education: -4.82%.

Profit margin 83

Profit margin Real Estate Non-Profits Transportation 83

Sales Hacker

JULY 29, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. About Seismic.

Go To Market 61

Go To Market Electricity Healthcare Education 61

Hubspot

JUNE 26, 2012

We don't mean to brag, but our Pinterest conversion rate is a whopping 15% -- and we sell software! General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education.

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

SalesLoft

MAY 1, 2018

What do water, electricity, and humans all have in common? We’re Not Selling; We’re Educating. Humans like to say “no” when they think someone is selling to them. Here is where educating comes in. Besides not being a good combination, they all take the path of least resistance. Hearing “no” is hard.

Electricity 52

Electricity Education Sales Meeting 52

Lead Fuze

DECEMBER 15, 2023

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. The Locomotive’s main goal was not just to sell insurance policies, but rather to help steam users operate their equipment safely. Could you please give more details?

Electricity 52

Electricity Promote Engineering Entertainment 52

Spiro Technologies

JUNE 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Can’t we just use all of that to make up the gap here? CTE is continuing trade education programs, community colleges. What about AI?

Manufacturing 59

Manufacturing Electricity Education Territory 59

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features -- which applies perfectly to slogans. BMW sells cars all over the world, but in North America, it was known for a long time by its slogan: "The Ultimate Driving Machine." It includes a key benefit.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

APRIL 22, 2013

3) General Electric. GE’s pictures are also perfect for Instagram’s audience because they are awe-inspiring, educational, behind-the-scenes photos. After all, how often do you get to see a jet engine up close? Help Scout also uses vector images and icons -- not stock photos -- to draw readers in.

B2B 78

B2B Electricity Education B2C 78

Adaptive Business Services

FEBRUARY 6, 2019

Well, I’m mixing it up again! is the home for our professional networking group, and as we strongly believe in all forms of networking … I wanted to start a new educational series toward maximizing those goals. We might actually end up with 10 steps or maybe even 20. Would you rather make cold calls or follow-up on a referral?

Networking 48

Networking Cold Call Electricity Referrals 48

Hubspot

DECEMBER 11, 2019

Aside from breaking down a larger news report into short-form Story pages, called snaps, WSJ uses Snapchat's swipe up feature to enable viewers to swipe their finger up to access a longer-form story that's placed in Snapchat's CMS rather than WSJ's website. Harvard Business Review also recognizes the benefits of Instagram Stories.

Entertainment 101

Entertainment Promote Networking Follow-up 101

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Rick and I were at the Applied AI for Distributors event, and we had some breakfast together and happened to strike up a really interesting conversation.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. In order to do that, we groove the drum, and we have wire rope that carries the ball up and down the platform. Is it electric?

Sell 59

Sell Manufacturing Construction Electricity 59

Sales Hacker

DECEMBER 8, 2020

And the first thing they’re doing is searching around on the internet for solutions and beginning to educate themselves, and 6sense can help you find those companies when they’re beginning to search for your solution and then get them right at the moment that they’re going to be most interested.

Sales 117

Sales E-commerce Technology Technology 117

Cience

JULY 25, 2019

They lost several leads when an SDR refused to tell prospects the price and offered to set up an appointment instead. The latter was trying to sell a screen protector for a mobile phone. Horribly, he never cared for the fellow salesperson as he was interrupting her from doing her job – which was selling me some cat food.

Lead generation 56

Lead generation B2B Non-Profits Appointment 56

Salesforce

JANUARY 2, 2024

Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key. Communicate your unique selling position (USP): What sets you apart from others in the market? EcoSmart Home does just that by optimizing your electricity usage with AI technology.

Pitch 59

Pitch Objectives and Key Results Appointment Non-Profits 59

Sales Hacker

OCTOBER 20, 2020

So there’s never been a better time, there may be some incentives for signing up now, you should talk to the moment managers. I was the Chief Operating Officer for David Bouley, and then I met my partner, Marc Glosserman, and we co-founded and built this company from the ground up. But make sure you fill out your application.

Gaming 82

Gaming Hospitality Objectives and Key Results Clients 82

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Sales Hacker

JANUARY 19, 2021

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.

Cross-sell 75

Cross-sell Up-sell Objectives and Key Results Start-ups 75

Hubspot

MAY 10, 2012

You know, where you are "social" with people instead of pushing the hard sell? You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. Want to stay up-to-date on the latest marketing articles? Social media! Like this.

Networking 78

Networking B2B Lead generation Promote 78

Spiro Technologies

JULY 29, 2022

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. Adam Honig: “That’s fine with me” says Kirk.

Sell 52

Sell E-commerce Up-sell Strategize 52

Cience

JANUARY 6, 2020

For example, there are lead generation companies that provide accounting, corporate IT training, custom software development, electrical engineering, film services, privacy shield notice, technical support, etc. It outlines what you sell and to whom and describes what business problems and tasks you can solve for a particular business.

Lead generation 89

Lead generation B2B Appointment Networking 89

Spiro Technologies

JUNE 30, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. Who knew that somebody needed to come up with that.

Sell 52

Sell Contract Electricity Up-sell 52

Spiro Technologies

APRIL 21, 2023

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico.

Transportation 52

Transportation Manufacturing Territory Education 52

Sales Nexus

JUNE 1, 2022

I went to work at NASA, for a NASA subcontractor as an electrical engineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. So, I started looking for something new and I found a sales job selling carwash controllers. I got really fired up about that.

Sales 52

Sales CRM Start-ups Cold Call 52

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. Without that educational, organic reach, you may get stuck pumping cash into ( increasingly expensive ) advertising platforms. Taken to the extreme, the strategy leads to massive round-up posts (e.g. Content marketing and the “know, like, trust” model.

Closing 131

Closing Electricity Education Non-Profits 131

Sales Hacker

JANUARY 17, 2018

As an example, imagine you sell to companies that have a minimum of 50+ employees, with 3+ sales people, and you sell to various industries but your best and happiest customers are in California, growing very fast, and work in tech. Follow their pace, ask questions about timelines, and requirements, and follow up in a timely manner.

Electricity 104

Electricity Prospecting Meeting Education 104

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.

Electricity 90

Electricity Education Start-ups Trust 90

ConversionXL

SEPTEMBER 24, 2021

It should: Get the word out to as many people in your target audience as possible Educate customers on features, benefits, and availability Convince customers to take action. For a product announcement, you want to build anticipation ahead of launch and follow up after. Teaser email: A heads up that something new is coming soon.

Product 134

Product Launch Click Through Rate Follow-up 134

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

Healthcare 78

Healthcare Hospitality Finance Consult 78