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A well-known backfiring effect, for example, is when you shift your users’ motivation from “intrinsic” to “extrinsic.”. Extrinsic motivators, like short-term discounts, can boost conversions in the near term but fall flat over longer periods. Examples of “extrinsic” motivators are discounts, free extras, or gamification tactics.
There are two fundamental types of motivation -- extrinsic and intrinsic. When you’re extrinsically motivated , you’re driven to act because of external incentives, like money, recognition, or praise. The intrinsic-extrinsic dichotomy is further explored in the push-pull theory of motivation. 2) Find your “why.”.
As John Greene at PhoneBurner put it: “Sales managers must take ownership of the success or failure of their sales team…As the leader of your business unit, it’s your job to educate , motivate , and provide a productive workplace…This is critical for your company’s growth and success.”. Ownership, educate, motivate, and provide.
Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. What made these stories so effective and efficient at educating audiences? Reading is hard, you know. It takes energy and concentration and time, all finite resources. Cameos and stories.
Extrinsic Motivation Extrinsic motivation comes from external factors like rewards, recognition, or punishments. While it can be effective in the short term, sustained reliance on extrinsic rewards may diminish intrinsic motivation.
However, sometimes, extrinsic motivation can be provided to the person for him to complete a task. Sales reps played a considerable role at the very beginning of the sales process – the role of educating the prospects about the product and building customer relationships. Motivation is not something that is easily found by all.
’ I came back a week later, and they would educate me on why this tool was either better or worse, how it worked, the ergonomics of it. ’ I went from Black and Decker to Xerox, where I got my formal sales education. And that’s going to wax and wane based on not just the extrinsic piece, right?
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