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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI for small business is simply utilizing artificial intelligence solutions for remedial tasks that take up time and resources. There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences.

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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

Poor customer service is the number one reason customers leave. In our State of Marketing report, we found that 53% of customers expect companies to anticipate their needs, but only 33 % say most companies address service issues proactively. Measure, analyze, and adapt Proactive service isn’t a one-time fix. s reputation.

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Why you’re probably underutilizing email sequences

Martech

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

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Financial Services Consumers Are Ready For an AI Revolution — Are You?

Salesforce

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. But financial services representatives and advisors are feeling overwhelmed. This helps customer service representatives spend more time on important issues.

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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages.

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How to Run a Successful Virtual Selling Team

Veloxy

Simple: with the following list of tools, techniques, and processes. Make sales educational. Would you show up to a serious meeting in a t-shirt and baseball cap? Set all these up in advance, run your reps through the paces and ensure the experience is what you’d expect if it was you on the other end of the call.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Be sure to follow up.