Martech

NOVEMBER 27, 2024

The findings show that AI awareness varies widely across gender, ethnicity, age, education and income levels. McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales.

GTM 118

GTM Teamwork Technology Technology 118

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Create clear, measurable objectives and use those metrics to determine the success and impact of the rev ops role.

GTM 98

GTM Education Objectives and Key Results Territory 98

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 61

Go To Market Electricity Healthcare Education 61

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? At Harness, Eubanks leads go-to-market. Before the internet, a vendor could control the product life cycle from awareness to education to trials to purchase. This is where it gets sticky for many Go-To-Market teams. .

Product 121

Product GTM Education Sales 121

A Sales Guy

OCTOBER 13, 2016

In business, there hopefully comes a time when your current structure and way of going to market no longer works. In these selling environments, education is a critical element in the sales process. The market is not educated on the product or service and therefore educating prospects is key.

Education 126

Education Growth Sales Territory 126

Heinz Marketing

JUNE 21, 2021

When I would say that what is very important for early-stage company is number one, align on the go-to market. Go to market is critical because whether you choose to have an inbound strategy and maybe it’s a product led growth strategy or decide to go to an outbound, that’s an ABM marketing strategies.

Pipeline 103

Pipeline Start-ups Go To Market Education 103

SaaStr

DECEMBER 24, 2023

Go to Market Strategies That Led To Divvy’s $2.5B Go to Market Strategies That Led To Divvy’s $2.5B CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah #10. Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

Pitch 120

Pitch Education Go To Market Growth 120

SaaStr

FEBRUARY 7, 2025

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Hire early sales reps who are excellent at discovery and customer education. For startups looking to land their first big customers, Rons advice is simple: Leverage existing user communities. Solve for the highest-value pain points.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Highspot

NOVEMBER 25, 2020

Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. Companies invest in annual sales kickoffs for three reasons: to inspire, motivate, and educate their sales teams.

Education 122

Education Drivers/motivators Sales Up-sell 122

Martech

NOVEMBER 11, 2021

And it comes to [how you manage] your remote teams, the massive amount of content, personalization, and products that are going to market. They both agree that marketers have to “strike the right balance” between quality and efficiency when evaluating their content strategy and tech stack. Self-educating customers.

Meeting 136

Meeting Education Trust Pipeline 136

SaaStr

APRIL 9, 2023

SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education  2. CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah 3. appeared first on SaaStr.

Education 98

Education Go To Market Sales 98

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Hosted their inaugural CMO Summit last September, with $106B of market cap represented in the room.

GTM 113

GTM Launch Education Account management 113

SaaStr

APRIL 16, 2023

SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education  5. CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah 2. appeared first on SaaStr.

Education 96

Education Contract Go To Market Up-sell 96

Heinz Marketing

SEPTEMBER 29, 2020

And their goal is to clearly define what needs to be addressed so they can more thoughtfully research and educate themselves about the solutions. ” They’re looking for information that helps educate. In the awareness stage, your buyer is conducting general, educational research to more clearly understand their problem.

B2B 140

B2B Education B2C Strategize 140

SaaStr

APRIL 23, 2023

SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education                            Top Videos This Week: 1. CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah 2.

Contract 97

Contract Education Go To Market Product 97

SaaStr

APRIL 13, 2025

Parker Conrad candidly shared several areas where the company struggled: Product launches lacked marketing polish – Conrad admits that Rippling is “generally not very good at” product launches from a PR and marketing perspective.

Cross-sell 64

Cross-sell Launch UX Up-sell 64

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. You need a strategy that integrates product development, customer education, and data-driven sales engagement. And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales.

Product 86

Product Territory Sales Price 86

Partners in Excellence

MARCH 26, 2024

One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

Sell 137

Sell Cross-sell Finance B2C 137

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?

B2B 118

B2B Education Pitch Sports 118

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product.

Launch 110

Launch Product GTM Education 110

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?

B2B 113

B2B Education Pitch Sports 113

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Watch the live event replay on AI sales coaching here.

GTM 124

GTM Growth Referrals Cross-sell 124

Highspot

MARCH 3, 2025

Matthew explained, The biggest thing that’s going to impact the bottom line is the outcome of your customers experience when they engage with you. Go-to-Market employees, like Matthew, undergo extensive training to understand customer needs, uncover business challenges, and craft compelling stories that drive change.

Strategize 52

Strategize Customers Technology Technology 52

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. So hone in on metrics that reveal what potential customers are getting out of the process: How educated are they on your product coming into the first meeting? So forget the labs.

Education 116

Education Pipeline Clients Follow-up 116

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Growth 134

Growth Pharmaceutical B2C Construction 134

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Consider your buyer personas when you are developing your marketing and sales materials.

GTM 138

GTM Sales Follow-up Education 138

Heinz Marketing

MAY 20, 2021

There is no follow-up from or loop back to the marketing team to provide knowledge and insight on additional products that may be beneficial as a business grows. In order to support sales, marketing must: Educate buyers. Influence the market. Alignment is key to reignite the go-to-market engine when buyers aren’t biting.

Campaign 128

Campaign Cold Call Sales Education 128

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 121

GTM Pipeline Finance Growth 121

Sales Hacker

NOVEMBER 5, 2024

Modern Sales is an invite-only community with over 30,000 members from 10,000+ sales organizations focused on peer education in sales operations and management. 34:26) One thing that is working for Peter in go-to-market right now. 34:26) One thing that is working for Peter in go-to-market right now.

GTM 104

GTM Drivers/motivators Pipeline Sales 104

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?

B2B 102

B2B Education Pitch Sports 102

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you?

GTM 96

GTM Education Sales Launch 96

SaaStr

DECEMBER 8, 2023

LLMs Change How Companies Go to Market Massive changes are happening on the tech side of an organization. With AI, industries like education will be completely upended, democratizing the future of education for everyone and making access equal and equitable for people all around the world. What about the GTM side?

GTM 125

GTM SQL X-functional Engineering 125

Search Engine Land

OCTOBER 25, 2023

For example, many businesses go to market by industry, so those types of businesses will need an ICP per each industry market. Dig deeper: How SEO content helps increase sales Tip 4: Integrate and set clear expectations SEO should touch almost every marketing and sales function within a B2B organization.

B2B 104

B2B B2C Non-Profits Education 104

SaaStr

FEBRUARY 8, 2022

This expertise requires team training and seller education. . Do you have a Go-to Market (GTM) for different market opportunities? To test your go-to-market strategies, understand the different opportunities, verticals, and company sizes in the market.

Objectives and Key Results 119

Objectives and Key Results Pitch GTM Cold Call 119

SaaStr

FEBRUARY 1, 2024

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. Once you reach momentum and hit a tipping point with market share, it creates a machine of its own.

GTM 112

GTM Growth Education Commission 112