Martech

NOVEMBER 11, 2021

And it comes to [how you manage] your remote teams, the massive amount of content, personalization, and products that are going to market. They both agree that marketers have to “strike the right balance” between quality and efficiency when evaluating their content strategy and tech stack. Self-educating customers.

Meeting 131

Meeting Education Trust Pipeline 131

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Hosted their inaugural CMO Summit last September, with $106B of market cap represented in the room.

GTM 112

GTM Launch Education Account management 112

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. What can you win?

GTM 124

GTM Growth Referrals Cross-sell 124

Heinz Marketing

SEPTEMBER 29, 2020

But even amidst the chaos, there are still guiding principles of the B2B buyer’s journey marketers and sellers can – and should – be aware of. And in order for you to strategically act on those pivotal moments, you must first be able to identify, define, and map the individual components that make those moments possible.

B2B 140

B2B Education B2C Strategize 140

Highspot

NOVEMBER 25, 2020

Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. Companies invest in annual sales kickoffs for three reasons: to inspire, motivate, and educate their sales teams.

Education 122

Education Drivers/motivators Sales Up-sell 122

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 112

B2B Education Pitch Sports 112

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 108

B2B Education Pitch Sports 108

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 100

B2B Education Pitch Sports 100

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 120

GTM Pipeline Finance Growth 120

ConversionXL

AUGUST 24, 2021

At a smaller company, you’re more likely to generalize across a variety of marketing tasks. All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. Source: Zippia. This role is far more product-driven.

Promote 141

Promote Pitch Campaign Niche 141

SalesLoft

NOVEMBER 17, 2020

To allay your stakeholders’ concerns, you need to think and act strategically. Lining up the right people with the right skills helps the implementation go smoothly. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

Hubspot

DECEMBER 4, 2024

With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. AI can help you go to market faster. AI saves money. How AI Can Give You a Competitive Advantage 1.

Service 64

Service Manufacturing Prospecting Campaign 64

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 1, 2024

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. Once you reach momentum and hit a tipping point with market share, it creates a machine of its own.

GTM 109

GTM Growth Education Commission 109

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Heinz Marketing

NOVEMBER 26, 2021

To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Type & Model.

CRM 122

CRM Contact Campaign B2C 122

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

Sales Hacker

MARCH 22, 2022

Join us for an educational conversation about why you haven’t started thinking about RevOps early enough and how to remedy that. Why whole-person education matters more than college [28:39]. From financial institutions to education startups, his diverse skill sets facilitate the allocation of firm resources to best serve their clients.

Education 100

Education Consult Cold Call Start-ups 100

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” How can you unite many sellers under one approach?

Cross-sell 85

Cross-sell Consult Sales Strategize 85

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Partners in Excellence

NOVEMBER 4, 2012

Marketing automation tools have come a long way in helping us engage, nurture, and develop relationships with prospects. The content management strategies that go along with these tools are critical in informing, educating and developing the customer. and overall go to market strategies.

B2C 102

B2C Prospecting Finance Presentation 102

Sales Hacker

FEBRUARY 7, 2018

This misunderstanding in growth can cause many misunderstandings in a world where no one is educated in sales. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

Growth 101

Growth GTM SQL Strategic partnership 101

Sales Hacker

DECEMBER 4, 2019

Going to market with a new offering, new SKU, or even a new region involves an entire organization. However, it has often fallen to Product Marketing to do the majority of the heavy lifting, both internally and externally. Let’s look at GTM (go-to-market) processes. Both are strategic and both are parallel.

GTM 66

GTM Sales Education Territory 66

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. This article dives into the math (no really, there is actual math) about creating your go-to-market model in a sustainable way. Since we deal with sales content on the daily, we thought we’d save you some time.

Cold Call 107

Cold Call Negotiate Objectives and Key Results Sales 107

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 94

GTM Launch B2B Lead generation 94

Sales Hacker

SEPTEMBER 16, 2019

The most obvious way that inside and outside sales work together to increase your bottom line is at the strategic level. For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy.

Outside Sales 100

Outside Sales Inside sales Profit margin Sales 100

Hubspot

JUNE 8, 2021

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. It's the pinnacle of a career in sales and demands highly-honed skills in strategic sales, leadership, business development, and revenue growth tactics. Chief Sales Officer.

Commission 94

Commission Territory Finance Inside sales 94

InsightSquared

JUNE 5, 2019

InsightSquared solutions deliver the sales, marketing, and customer success analytics you need to align your full go-to-market team around a uniform view of your business. Lynn Herman , Senior Customer Enablement Consultant, and Andy McCarthy , Director of Customer Enablement at InsightSquared, are the trainers.

Education 10

Education Pipeline Strategize Consult 10

Outreach

JANUARY 11, 2021

It’s important to get it right not only to motivate your sales team about going to market right now, but also simply for mental health. So, how do you keep your SKO exciting, energizing, and inspirational all while delivering important sales and product education? What do you want to see?

Strategic planning 75

Strategic planning Sales Technology Technology 75

Sales Hacker

DECEMBER 3, 2018

They’re looking for accounts where there’s activity, they’re going and talking to those developers, finding out what kind of projects there are and then pillaring up to a decision maker or somebody more senior to talk about a more strategic deal. We offer free online courses where you can learn MongoDB.

Product 82

Product Angle Objectives and Key Results Sales 82

Highspot

AUGUST 21, 2024

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. If this is your reality right now, 31% of organizations are alongside you, preparing to launch a new product or service as a key go-to-market initiative this year. That’s where a dedicated learning program can help.

Launch 52

Launch Product Strategic planning Quota 52

Hubspot

SEPTEMBER 12, 2018

According to sales educator and expert Jeff Hoffman , a wide-brim champagne glass is a better metaphor. If you don’t have these data points yet -- or your go-to-market strategy is in flux, so your numbers are constantly changing -- you can make informed guesses. Which stage is each opportunity is in. The average deal size.

Pipeline 101

Pipeline Negotiate Sales Objectives and Key Results 101

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

APRIL 21, 2021

Full time offer with Intel on their strategic finance team. Assist the CEO and sales leadership team with go-to-market planning. Interned for Experian developing an international GTM strategy. Summer internship with Intel’s VC group developing M&A strategies for their media and strategy play.

Finance 117

Finance Cross-sell GTM SQL 117