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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

Growth 117
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While the modern marketing landscape is undeniably more complicated than a decade ago, the fundamental responsibilities of brand growth and demand generation remain central to their role.

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5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

Kobe Conrad, Head of Growth at Rupa Health and Onleet, took the stage at SaaStr Annual to break down the five growth channels that transformed Rupa Health from a $20M seed-stage startup into a platform with hundreds of millions in equity and a 4,000% increase in user acquisition over three and a half years.

Growth 91
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AI Education: How to Reskill Your Team for the Future of Customer Experience

Salesforce

As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively. AI education for exceptional CX Getting started with AI means reskilling your team to feel confident in using it.

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Listen….Still Listen

Sales Pop!

He gives guidance in areas like relationships, education and other topics that vexed his youth. A killer closing technique, an account growth strategy or a relationship tip? “Letter to Me”, to work from a sales standpoint. What was the most cited gem of wisdom? Not even close. The most popular piece of advice? That’s it – listen.

Technique 238
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. They also learned that most customers came from personal referrals a crucial, untapped source of growth. This aligned its growth strategy with what mattered most to its users.

Growth 104
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5 key trends we’re seeing in B2B marketing

Martech

Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

B2B 132