Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education.

Healthcare 122

Healthcare Finance Entertainment Education 122

ConversionXL

MARCH 13, 2019

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. Educate buyers on your product—and your brand. B2B buyers (usually) prefer to self-educate.

B2B 130

B2B B2C Retail X-functional 130

Heinz Marketing

MAY 20, 2021

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. In order to support sales, marketing must: Educate buyers. What Does Sales Do For Marketing? Sales’ responsibility is to sell, obviously, but that doesn’t mean they don’t support marketing.

Campaign 129

Campaign Cold Call Sales Education 129

Partners in Excellence

SEPTEMBER 4, 2024

Educational coaching, focused on developing learning skills and achieving academic goals. Across all these different types of coaching, we find some commonalities in the goals and approaches for high impact coaching. Career coaching, focused on helping navigate career paths.

Sports 118

Sports High impact Education Process 118

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. Do you want to entertain, inspire or educate? It’s Sales Kick Off (SKO) Season…Again (Must read for those on the SKO planning team!) The agenda content should serve to kick-start sales for the year. Easy, peasy – right? Not so fast.

Entertainment 107

Entertainment Inside sales Consult Strategize 107

Partners in Excellence

JUNE 20, 2023

.” Oversimplifying it, the premise was sellers and customers struggle with buying because we have much more knowledge about our products than the customer, as a result, we have to reduce that asymmetry in how we educate our customers about our products. Normally, this is where I would end a post, but hand in there.)

Drivers/motivators 115

Drivers/motivators High impact Trust Education 115

Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. And as I’ve discussed in the past, few types of messages deliver the requisite dose of emotion like polarizing messages do.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

Heinz Marketing

JULY 9, 2021

Features/functionality: Build awareness, educate and influence consumers in discovery mode. Features/functionality: Solutions for high impact awareness, consideration, and conversions. So lets get into it! Content Amplification Platforms. Fuel lower funnel conversions: purchases, App downloads, video views, and more.

B2B 138

B2B A/B testing Campaign Lead generation 138

Partners in Excellence

OCTOBER 12, 2012

We see that with customers leveraging the web and other self-education tools, talking with other customers and learning from them. Use of computers tablets and other devices are helpful in creating high impact learning experiences. Technology helps, but technology is not the solution.

Customers 108

Customers Pitch Objectives and Key Results Education 108

Partners in Excellence

DECEMBER 4, 2015

We read about content strategies designed to nurture, educate, build interest, start the customer in a buying journey. We know if we are going to stand out, if we are going to have maximum impact, and if we are going to engage our customers/prospects in a meaningful way, we have to do these things.

Cross-sell 92

Cross-sell Technique Education High impact 92

ConversionXL

MAY 19, 2020

We’ll use a four-stage funnel model with the following steps: Awareness , which focuses on visibility, education, and inspiration to draw new prospects into further engagement with your company. Approach pain points from a helpful, educational, or even inspirational perspective. Purchase , in which the decision to buy is made.

Education 129

Education Follow-up Prospecting Service 129

Salesforce

APRIL 14, 2025

For every new customer you bring in, 5% of their first-year contract goes toward funding tech education in underserved communities. Create detailed impact reports showing how referrals contribute to both business growth and corporate social responsibility goals.

Referrals 56

Referrals Networking Promote Growth 56

Salesforce

MARCH 9, 2022

The government defines data, at this level, as information that can potentially impact the life or limb of individuals, the entire degradation of an organization, or a financial catastrophe. Many state and local governments must follow federal laws for protecting law enforcement, healthcare, and educational data, as well.

Government 96

Government Technology Technology Healthcare 96

Hubspot

OCTOBER 18, 2010

Because your prospective customers are constantly seeking information about your company, your business must produce content that is educational and builds trust. Furthermore, content that educates and builds trust should be an essential part of all businesses' marketing strategies. white papers, seminars, FAQs, success stories).

A/B testing 74

A/B testing Education Trust Engineering 74

Martech

DECEMBER 26, 2023

While high-impact decisions, like loan approvals, have received most attention, everyday marketing decisions such as who receives a special offer, invitation or ad exposure present a more pervasive source of harm. Bias infects genAI through both its training data, human reinforcement and everyday usage. Formalize principles.

Legal 113

Legal Presentation Technology Technology 113

Partners in Excellence

APRIL 14, 2017

The communications marketing provides is primarily one way, creating awareness, provoking interest, educating customers. As sales people we want to engage our customers in high impact two way conversations. ” We only do this by engaging in high impact, value based, two way conversations.

Conversion 64

Conversion High impact Technique Education 64

Hubspot

AUGUST 12, 2014

Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. I need vendors to educate me -- to put me in the right direction. The fact is that it’s crucial for these two teams to find common ground.

Cross-sell 78

Cross-sell Repeat business Education Sales 78

Salesforce

OCTOBER 11, 2022

Educating and engaging prosumers will be vital to the energy transition. When this data transparency is paired with education and advice, it is a powerful tool for creating shared value and partnership on the journey to net zero. Get the guide. How can utilities work with energy prosumers?

Electricity 98

Electricity Customers Drivers/motivators Manufacturing 98

Search Engine Land

OCTOBER 16, 2023

There aren’t enough reputable sites out there that will link to commercial pages, so you’ll need to use educational, value-added content on your website as a hook to earn links on a more consistent basis. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

Partners in Excellence

AUGUST 26, 2020

Understanding “where” our customers educate themselves on new solutions and issues is important. You can see where, has a huge impact on our how. Most of the time we don’t spend a lot of time thinking about “Where.” ” We tend to think of our offices, or the customers locations, and so forth.

Start-ups 100

Start-ups High impact Technique Follow-up 100

Hubspot

OCTOBER 21, 2016

It’s equal parts interesting and educational. While they produce plenty of content related to the benefits of LinkedIn, the team has made a significant push into content that educates all levels of marketer on a variety of topics (as you can see on their blog ). Lush (pun intended) visuals showcase just how natural the ingredients are.

B2C 78

B2C Education Construction Campaign 78

Search Engine Land

APRIL 11, 2023

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. What information would educate and empower the customer? E-E-A-T wasn’t designed as a series of weights or ranking factors – it’s a singular emphasis on quality. Experience: How are you doing?

Trust 138

Trust Real Estate Legal Gaming 138

Hubspot

JANUARY 23, 2014

Social media allows for high-impact, low-cost public recognition that, when deployed strategically, can create stickiness between your organization and its supporters while generating new exposure. Social media is an excellent outlet for sharing information that raises awareness and educates, outside of the context of fundraising.

High impact 78

High impact Represent Education Follow-up 78

Hubspot

NOVEMBER 16, 2018

Begin with the improvements that take minor changes and provide high-impact results. Template for Educational Institutions. Once the value chain analysis is complete, the primary stakeholders in the business can see an overview of where the business is excelling and where improvements can be made operationally. Source : Edraw.

Profit margin 99

Profit margin Price Niche Legal 99

Partners in Excellence

JUNE 4, 2019

My response to Mike: Mike: I certainly hope this isn’t an example of your personalization approaches, and what your company thinks of as high impact marketing. It should educate the prospect, getting them to understand things that are or should be important to them. Great marketing is not about opens and responses.

Campaign 72

Campaign Quota High impact Education 72

Hubspot

JANUARY 7, 2013

There's no doubt about this kind of lead nurturing's benefits: according to Econsultancy , 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement. Lead nurturing doesn’t have to be difficult. 1) Segment your lists. How real marketers did it.

Real Estate 78

Real Estate Education High impact Trust 78

PandaDoc

DECEMBER 19, 2022

Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. A great way to win hearts and minds is through educating and by raising awareness. Building a powerful prospective customers list.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Hubspot

JANUARY 4, 2021

Everything has been changed, whether it's work-from-home, education, online retail, and more.". Marketing has already been experiencing constant change and evolution the last decade, and just because many people are ready to get past COVID times, does not mean the change will stop. In fact, for best of breed, it very much will accelerate.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JANUARY 20, 2014

Understanding how the day-to-day impacts the overall goal helps you better manage your time and ensure you only spend it on high-impact activities that get you closer to your lead generation target. This approach isn''t going to let you hit your lead gen goal down to the exact number.

Lead generation 78

Lead generation Start-ups High impact Represent 78

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Executing point #1 obvious, but how to do well for points #2 and #3?

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Hubspot

SEPTEMBER 17, 2020

The customer journey — the one we write about at HubSpot quite a bit — includes a Consideration stage, where customers attempt to educate themselves about the available solutions on the market, and perhaps the pros and cons of each. We map out this customer journey and find the most influential and high impact touchpoints.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Heinz Marketing

SEPTEMBER 6, 2021

And, schools were highly impacted. The K-12, I mean, education in general, including higher Ed, you would say healthcare, like there’s the airlines. We’ve got just a few more minutes here with our guest, Adriel Sanchez, the CMO at Newsela. There’s still masks and distancing and everything.

Pipeline 117

Pipeline Sales Up-sell Government 117

Partners in Excellence

OCTOBER 25, 2017

Sales people and managers come to rely on the tools as surrogates for developing strong sales capabilities, higher levels of impact and effectiveness, and thoughtful approaches to engaging our customers. In interacting with each other and in their evaluation of alternatives, we must constantly adapt to engage them in high impact ways.

High impact 51

High impact Sales Drivers/motivators B2B 51

ConversionXL

AUGUST 17, 2017

It’s also generally cheaper, faster, and more measurable – ESR allows companies to make educated, incremental changes to their existing websites that can be validated. Isolate areas that are known to be high impact, high importance, and focus on them first. Radical redesigns traditionally aren’t.

Process 103

Process A/B testing Objectives and Key Results UX 103

Gong.io

JULY 21, 2021

Finally, you can add the educational power of Gong calls to your team’s learning paths. Where the burden falls most heavily is on frontline managers; however, we can all agree that for new reps to continue to develop and grow in their roles, their managers need to continuously find high-impact coaching opportunities.

Negotiate 62

Negotiate Quota Price High impact 62

Partners in Excellence

APRIL 13, 2021

Much of high impact coaching is situational and observational. No outsourced coach can have that perspective–they may get occasional snapshots, or make educated guesses, but outsourced coaches are reliant on what the person being coached is telling them. They are dynamic, both in their mix and over time.

Technology 63

Technology Technology High impact Represent 63

Search Engine Land

AUGUST 28, 2023

For such high-caliber sites and clients, the goalposts change entirely. The only way to earn high-value links quickly enough is to do very noticeable things in the real world, like: Sponsoring charities and speaking at educational institutions. High-impact PR stunts and the activity types that connect with an audience.

Territory 93

Territory User Experience UX Engineering 93