Search Engine Land

AUGUST 30, 2024

Depending on your company’s size and goals, you can weigh the pros and cons of niche platforms with great targeting and intent (for SaaS, maybe that’s relevant subreddits or a platform like Capterra) vs. bigger platforms with more reach and less precise targeting ( YouTube or connected TV). Where the right people spend their time.

A/B testing 79

A/B testing Retail Quota Promote 79

ClickFunnels

DECEMBER 15, 2021

We’ve been telling everyone that websites are dead and sales funnels are the future ever since we launched back in 2014. And launch your funnel! …in Lesson #2: Educate Your Potential Customers. We also educate them so that they would know everything they need to know to make the most out of our software.

Lead generation 259

Lead generation Launch Up-sell Follow-up 259

ClickFunnels

AUGUST 21, 2022

Here’s an example from our own Instagram page: As you can see, we offer a mix of educational content, motivational quotes, and promotional posts. There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc. And launch your funnel! …in

Niche 148

Niche Promote Follow-up Up-sell 148

ClickFunnels

SEPTEMBER 17, 2021

When people see the value that Russell provides with his seven-buck product, they become curious about the more expensive offers, such as our software and our educational products. Sure, every industry is different, every niche is different, every business is different. And launch Create a simple 6-email follow-up sequence.

A/B testing 235

A/B testing Sales Conversion Price 235

ClickFunnels

DECEMBER 14, 2022

Say, you could analyze all posts on a niche online forum and learn what topics are the most popular, what words and phrases people use when discussing them, what is the overall emotional sentiment regarding those topics, etc. You can also use text analytics software to: Analyze massive quantities of textual data in a short period of time.

Pitch 229

Pitch Up-sell Niche Sell 229

ClickFunnels

JUNE 28, 2021

Then you’ll have to make an educated guess as to who would benefit from it the most. Register to niche online forums. This approach is super effective and works for everything from selling weight loss products to launching a podcast on religion. Being recognized as an expert in your niche is the best social proof.

Technique 148

Technique Product Sell Pitch 148

Search Engine Land

APRIL 25, 2024

That said, optimizing for specific keywords or niche topics isn’t always outdated. This article will cover scenarios where single keyword optimization is likely an outdated practice to avoid, as well as cases where a niche keyword focus remains valuable. When is specific keyword optimization considered outdated?

Niche 107

Niche Clients Education Service 107

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. So it became relevant to educate the masses.

Angle 151

Angle Pitch Niche Trust 151

Hubspot

JUNE 27, 2018

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

Launch 74

Launch Transportation Represent Government 74

Martech

JANUARY 25, 2022

Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The majority of influencers (around 40%) have niche audiences of 5,000 or less. The mega-influencers with audiences in seven figures make up less than one percent of all influencers.

Campaign 98

Campaign Niche Education Launch 98

ConversionXL

JANUARY 18, 2022

They use product marketing techniques to target and educate their customers. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Bellroy needs product marketing to position their wallets and educate their users about their most relevant benefits.

Product 110

Product GTM Construction Launch 110

Hubspot

MAY 6, 2020

Free, live educational programming is a great way to position your brand as a thought leader. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection. Want to make a splash with your next product launch?

Campaign 101

Campaign Launch Education Entertainment 101

Martech

JANUARY 3, 2024

Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In

Entertainment 140

Entertainment Sports Niche Retail 140

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Others get creative. This role is far more product-driven.

Promote 141

Promote Pitch Campaign Niche 141

ClickFunnels

SEPTEMBER 29, 2022

If your company is brand new and you haven’t made any sales yet, then you will have to make an educated guess. Note that you should start by targeting a small niche even if you believe that your product or service could have a much wider appeal. Only in 2006, two years after the launch did Facebook open to the general public.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Martech

MAY 30, 2023

Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas. It doesn’t take much to create and launch a survey, especially with a modern tool like SurveyMonkey. Get MarTech!

Angle 122

Angle Niche Clients Technique 122

ConversionXL

JULY 16, 2021

In some cases, this means niching down (as we saw with Gumroad). Start by compiling a buyer persona to determine: Basic demographics (age range, gender, income, education level, etc.) When they launched, their coolers were 10x the average price. They built a niche product for a very specific community and catered to their needs.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Feel out the competition and find your niche. It starts with finding your niche. Now that you’ve found your niche, here comes the fun part: content planning. Exciting stuff. So, how do you start vlogging?

Niche 101

Niche Entertainment CTR Follow-up 101

Hubspot

FEBRUARY 23, 2018

Becoming an Entrepreneur from MIT Launch. You’ll get to hear from famous entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists, and chefs. Becoming an Entrepreneur from MIT Launch. The Best Free Online Courses For Current & Future Entrepreneurs. Level: Introductory.

Finance 101

Finance Price Launch Entertainment 101

ClickFunnels

DECEMBER 5, 2022

Meanwhile, creating your own educational lead magnet might mess up the continuity of your sales funnel because people who liked your lead magnet may not like the affiliate product due to differences in branding, presentation, personality, etc. A niche blog. Here are some ideas: Links to interesting content relevant to your niche.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. Stick within your industry.

Product 101

Product Customers Launch Campaign 101

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

Score More Sales

MARCH 25, 2014

Build trust first and then educate, educate, educate! Now she has launched her own consultancy which will teach others how to do it. Take a look at Kite Desk’s full list of 100 social sales influencers – follow them, and learn how to influence within YOUR niche and YOUR industry.

Sell 92

Sell Inside sales Represent Education 92

Hubspot

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Real Estate 101

Real Estate Education Launch Entertainment 101

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Image source ).

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

APRIL 23, 2020

In 2018, LinkedIn also launched a similar experiment called Student Voices. This could give you added inspiration so you can begin executing on successful strategies if and when the feature launches. For each marketing opportunity discussed, I'll give an example of how a brand has done it on another Story platform.

Launch 101

Launch Networking Entertainment Follow-up 101

Hubspot

JULY 28, 2020

Consumers want to learn more about their niche and passions. And, while it will still take time and money to launch this content, effective marketing videos made anywhere can boost your level of brand awareness. You just need to create content that engages, educates, and intrigues your audience.

Entertainment 101

Entertainment Niche Education Price 101

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Why Instagram Launched Reels. Instagram's short-form video feature, Reels, launched Wednesday.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

ConversionXL

SEPTEMBER 9, 2021

There are two reasons to dig into how others in your niche manage their social media: Find out what they’re doing well to improve your social content marketing Find out what they’re not doing that you can do to stand out. And what can you do as a business in a position of authority to educate and inform followers? Image source ).

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MAY 6, 2021

You may have invented the next Google Glass : a great product with tough, niche demand. While that might be the case, you might also fail to create the market, or need to spend time and energy educating customers on the value of your new idea. Don’t launch your next product or service without doing your homework.

Non-Profits 99

Non-Profits Government B2C Niche 99

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. We haven’t nailed our niche in terms of the messaging and the targeting that we really need to do to figure out who our ideal customer is. Want to see more content like this? Join us at SaaStr Annual 2020.

Growth 109

Growth Niche Hospitality X-functional 109

Salesforce

FEBRUARY 12, 2024

The skills come in handy when you pitch, manage, and launch any work project. Taking on this kind of project carves out a niche for you as someone who continually embraces the challenge to build their knowledge and experience. The more you can educate yourself and gain the skills, the stronger your competitive edge will be.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

MAY 19, 2023

It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad.

Gambling 117

Gambling Niche CTR Strategize 117

Search Engine Land

DECEMBER 11, 2023

“Plant Parenthood Challenge”: Launch a social media challenge where customers can share their indoor plant success stories and tips for a chance to win exclusive prizes and discounts. Share these videos on your website, social media channels, and YouTube to engage and educate your audience.

Promote 96

Promote Campaign B2C Retail 96

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Detail your audience’s age, gender, income, education, and occupations. In every case, they’re paying for access to your audience. Start with demographic data. Fulfillment.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

SEPTEMBER 16, 2020

As Unilever’s Elliot Roazen notes, that’s an expensive, haphazard experimentation process: Creative and product teams will work to put together sales pages and then launch the pages with paid media behind them, tweaking the page’s copy and design based on performance metrics. This gives you a head start when you finally do launch.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Hubspot

FEBRUARY 17, 2021

Clubhouse was launched in March 2020 by Paul Davison , who previously worked at companies including Pinterest and Google, and Rohan Seth , a former Google engineer. After a lot of iteration in the audio space, we launched Clubhouse in March of last year," the co-founders wrote.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101