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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Later that year, former MTV VJ Adam Curry adopted the phrase, and it became popular when he launched his own podcast, Daily Source Code. Start with a business objective. As with any marketing effort, a podcasting program should start with a foundational alignment to marketing or business objectives. Image source ).

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

These are actual results a startup Ringadoc got from their partner program. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. This creates a unique window of opportunity for strategic partnerships.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

These are actual results a startup Ringadoc got from their partner program. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. This creates a unique window of opportunity for strategic partnerships.