Remove Education Remove Market share Remove Niche
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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.

Niche 100
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Tidal Wave 1: Buyers now prefer to self-educate. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Two classic SaaS GtM strategies are at risk of being disrupted: the sales-led and marketing-led GtM strategies. The sales-led GtM strategy.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

They use product marketing techniques to target and educate their customers. The consistent messaging makes customers associate their products with travel and touches on shared sustainable values. Bellroy needs product marketing to position their wallets and educate their users about their most relevant benefits.

Product 110
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

I knew going into podcast-listening that I wanted to prioritize educational podcasts; learning is stimulating for me, and I guess I feel like I’m “wasting less of my time” when I’m learning new stuff. Who: Younger, educated, and affluent audiences tend to be the larger consumers of podcasts. Podcast Demographics: Who, Where, How?

B2B 105
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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition. Once you reach momentum and hit a tipping point with market share, it creates a machine of its own.

GTM 112
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115
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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

A 2018 analysis of client data by General Assembly —which has benchmarked more than 25,000 marketers with its “Digital Marketing Level 1” skills assessment—found no correlation between seniority and expertise (among those below the vice-presidential level), and cited “data and measurement” as the biggest skills gap. Did prices changes?

Closing 106