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Owned asset optimization: The key to connecting with financial consumers

Martech

This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive). Reception marketing powers the strategy behind WalletHub and Bankrate. It’s not.

UX 112
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A technical guide to video SEO

Search Engine Land

They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites. This is imperative within the e-learning segment, where structured data for educational videos , concepts and skills covered in the video significantly contribute to content understanding.

UX 125
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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

SEO cannot be siloed within the marketing team for the best results. Collaboration must happen across content creators, developers, UX designers, sales (online and offline), customer success, and community managers. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

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Are you using an accessibility overlay to help disabled users? Don’t!

Search Engine Land

Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe. For a monthly fee, these overlays promise users 100% ADA and WCAG compliance, protection from legal lawsuits and a superior UX for disabled users, by installing what amounts to one line of code to the website.

Legal 96
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Segmentation allows Kim to market to likely buyers more aggressively while focusing on brand-based content for others: A lot of businesses think “I don’t want to inundate customers with emails.” That initial go-to-market strategy helped answer the first burning question: Would people pay for the product?

Launch 110
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Is this also true for B2B websites?

B2B 54