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3 B2B Lessons from the Education World

Heinz Marketing

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 124
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early. Vast Networks: Leveraging Tech & Best Practices When Vast Networks expanded into commercial markets, they faced several challenges: low Salesforce adoption poor sales funnel visibility only one new sale per month.

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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.

Education 107
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Mastering AI and marketing: A beginner’s guide

Search Engine Land

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing.

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The hard truth about what AI will do to GTM

Martech

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks.

GTM 90
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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

This way, you’ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more. educational pages), don’t drive them to buy now, as they’re not at that point. Send them to another educational page with a slightly lower funnel and closer to purchase intent.

CTR 108
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The AI-powered marketer’s roadmap to the future of content

Martech

To stay ahead of the curve, commit to ongoing education and skill development. Share your AI experiences — both successes and failures — with your team or professional network. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns. I’m loving Perplexity and Claude Sonnet!

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