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3 B2B Lessons from the Education World

Heinz Marketing

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 103
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What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before. With mobile apps to bring your sales education with you on the road, there really are few excuses preventing you from adding to your LinkedIn sales champion profile.

Referrals 290
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Here’s his most popular video that has 171k views: The approach Brett has taken is focusing on educational content related to his area of expertise. His YouTube channel has 16.5k

Referrals 237
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How to use SEO education for stakeholder management

Search Engine Land

Invest in company-wide education SEO seems like a mystical dark art to many people. Perhaps you manage a network of sites and have to consider syndication and links more than most. Educating your colleagues means creating SEO-aware champions in each key department. Either that, or they reckon it’s just keywords and meta.

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How to Network in Consulting (+6 Tips)

Hubspot

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants? Image Source 1.

Consult 78
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How a small chain is going big with a retail media network

Martech

Retail media networks (RMNs) are bringing in big money for big companies. This is where shoppers are doing more planning and going for information and education about products. The post How a small chain is going big with a retail media network appeared first on MarTech. Get MarTech! In your inbox.

Retail 85
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20 Solar Sales Tips to Win More Business in 2023

Veloxy

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. To educate your customers effectively, you can follow these tips: Provide easy-to-understand materials such as brochures or infographics.

Referrals 246