Search Engine Land

MAY 3, 2023

These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche? Are specific link building techniques easier or harder to do in your niche? Then go down the list and begin pitching article topics.

Niche 105

Niche Technique Angle Pitch 105

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. The pitch like a PRO method. The hidden benefits of press.

Angle 151

Angle Pitch Niche Trust 151

Hubspot

FEBRUARY 26, 2018

Develop a Niche. Organize Educational Events. Develop a niche. Find your niche and become an expert. Find the groups your buyers are spending time in and contribute to the conversation before making a professional pitch. Organize educational events. Host educational events in your community.

Real Estate 101

Real Estate Niche Commission Education 101

Sales Pop!

OCTOBER 30, 2024

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Furthermore, by addressing niche sales challenges, podcasts become a resource for training new sales reps.

Objectives and Key Results 93

Objectives and Key Results Healthcare Education Sales 93

Heinz Marketing

APRIL 30, 2024

Addressing this challenge requires investing in top-tier technical content that educates and informs without overwhelming the audience. Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market.

B2B 81

B2B Niche Strategize Trust 81

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Step 3: Develop a personalized pitch.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. What problems can advertorials solve? What made a book great?

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

SEPTEMBER 26, 2023

As for the Google algorithm, everything is stable – having links from quality niche-related sites still counts as a digital thumbs-up that can enhance your search rankings. They must be educational and non-manipulative. Sites with a high DA rating in your niche will give you the best quality links and boost your search rankings.

Niche 90

Niche Pitch Technique Engineering 90

Search Engine Land

JUNE 7, 2023

.” With the right search queries, you can find an endless list of prospective domains to pitch. SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics.

B2B 84

B2B Niche Pitch Campaign 84

Hubspot

FEBRUARY 9, 2021

This includes defining the niche where you add the most value, researching the contact before you pick up the phone, calling four times over 12 days to professionally pursue the prospect, and using video in your sales prospecting outreach.". Using Cookie Cutter Sales Pitches. The "Drop-In". Now that stands out!".

Cold Call 94

Cold Call Pitch Sales Niche 94

Sales Hacker

FEBRUARY 22, 2021

For this, your blog must include posts that advance relevant conversations within your business niche and make a material contribution to knowledge in that area. Instead of expanding on this myself, I’ll give you some handy resources on the two most essential aspects of link building: prospecting and pitching.

Process 101

Process Niche Angle Sales 101

ConversionXL

OCTOBER 18, 2018

You’ll judge them only on the strength of the idea, not the person pitching it. A generic “digital marketing agency,” on the other hand, can pitch any client but has no niche. As Stewart argues, an MBA is training; experience is education. Educate and undermine. Challenge false expertise.

UX 188

UX Appointment Strategize Education 188

Hubspot

FEBRUARY 23, 2018

You’ll get to hear from famous entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists, and chefs. How to pitch and sell to buyers. Financial Analysis for Decision Making from Babson Online. Length: 4 weeks (2-4 hours/week). Price: Free ($49 for certificate). Level: Introductory.

Finance 101

Finance Price Launch Entertainment 101

Hubspot

APRIL 14, 2011

For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format. Use your deep niche to your advantage. There are riches in niches and a targeted audience of your current customers is a VERY deep niche.

Niche 78

Niche Pitch Education Up-sell 78

Hubspot

DECEMBER 12, 2019

If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. Consultants — whether individual or firm-based — specialize in a niche industry or trade. If you have, you’ve consulted with them.

Consult 90

Consult Healthcare Niche Management Consulting 90

ClickFunnels

NOVEMBER 17, 2021

Selling isn’t something that only happens when you are pitching your product or service to the potential customer. This can mean lurking on Reddit, registering to niche online forums, joining paid communities, etc. Once you have the potential customer’s email address, then you can pitch them your frontend product. #10

Lead generation 201

Lead generation Process Contact Up-sell 201

Sales Hacker

NOVEMBER 7, 2017

Go and “ nail your niche ” as Aaron Ross would say! Tailor Your Sales Pitch. He might need to be further educated on the severity of the problem (white paper, etc.) What are the characteristics (firmographic like size and industry, environmental like 2nd tier cities and behavioral like decentralized org). Again, statistically 5.4

Objection handling 108

Objection handling Sales Cold Call Niche 108

ConversionXL

JULY 16, 2021

The elevator pitch. In some cases, this means niching down (as we saw with Gumroad). Start by compiling a buyer persona to determine: Basic demographics (age range, gender, income, education level, etc.) They built a niche product for a very specific community and catered to their needs. Your USP is front and center.

Niche 127

Niche User Experience Launch Transportation 127

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. New business pitches and research. It's imperative to understand that SEO education never stops.

Education 88

Education Clients Engineering Represent 88

Pointclear

SEPTEMBER 17, 2013

Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business.

Inside sales 75

Inside sales Niche Drivers/motivators Sales 75

Salesforce

FEBRUARY 12, 2024

The skills come in handy when you pitch, manage, and launch any work project. Taking on this kind of project carves out a niche for you as someone who continually embraces the challenge to build their knowledge and experience. The more you can educate yourself and gain the skills, the stronger your competitive edge will be.

Relationship building 116

Relationship building Niche Contact Trust 116

Martech

DECEMBER 22, 2021

What we expect to happen is that the independents will specialize more in particular niches, making it easier for them to defend their position.”. Then there will be the verticals, specializing in transport or healthcare or education. Does this trend threaten the independent CDP category? “It

Healthcare 119

Healthcare Transportation Campaign CRM 119

ConversionXL

SEPTEMBER 16, 2020

If you needed to find the pitch with the highest “day-after recall” because you were running the same TV ad for weeks (or months), pre-testing helped protect you from a total flop. How much do people care about that pitch? The more niche or hard-to-get people are, the more you need to pay. Copy testing isn’t new. But we weren’t.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. But when those end users need to pitch the product to executives, too, your content may seem bloated with technical details. The curse of knowledge happens when you assume your customers’ education level. Image source).

Pitch 133

Pitch Up-sell A/B testing Launch 133

SaaStr

OCTOBER 30, 2021

Together, we developed sales pitches, built out a robust sales process in just a couple of weeks. This may make sense when you are pitching to investors to assure them that the market size is large enough to consider your company. This meant we had to educate them about the problem. So open up the floodgates! You need the data!

Closing 113

Closing E-commerce Customers Quota 113

ConversionXL

APRIL 4, 2017

In addition, display allows you to target niche audiences based on interests. It is essentially the creation and sharing of online content that seeks to educate, inform, and entertain potential customers throughout the funnel. This article – the one you’re reading – is a form of content marketing. Invest in moonshots.

Growth 118

Growth Referrals Niche Strategic partnership 118

VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? Sharpen your skills Dust off your elevator pitch Tick, tock Stick with it ?? For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. Dust off your elevator pitch.

Real Estate 52

Real Estate Niche Finance Referrals 52

Hubspot

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. While many millennials buy their fair share of products, they also earn more annually than most older generations, are the most educated age group, and are notably optimistic about their futures.

Education 101

Education Finance Campaign Drivers/motivators 101

Martech

JUNE 14, 2023

Great UX can transform your content beyond bland facts and thinly-veiled pitches. Hopefully, you either educate or entertain the viewers or readers. (In Speak personably and in your own voice to a specific niche to be original and credible. You can share actionable information that helps people and converts them.

UX 81

UX User Experience Construction Entertainment 81

SalesHandy

NOVEMBER 28, 2020

Ebooks, compared to product pages, are a resource for educational content, often about detailed case studies and how-tos. They aren’t produced to directly pitch the product. Ebooks educate leads and visitors around an ecosystem, process, or method that eventually leads to product usage. Outbound Prospecting. Cold Email outreach.

Lead generation 111

Lead generation B2B Referrals Networking 111

Sales Hacker

AUGUST 7, 2019

What aspects of that email provide value beyond a generic sales pitch in hopes of landing a demo or even a sale? Similarly, Freshdesk targets niche markets with personalized copy and examples, like universities : Source: Freshdesk University Page. Instead of hard-selling, they aim to educate and show why Microsoft needs their product.

Conversion 76

Conversion Customers E-commerce Healthcare 76

ClickFunnels

NOVEMBER 24, 2022

For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods. You should also focus on link building – create relationships with other companies in your niche, ask them to link back to you, or even guest post on their blog. Why is Digital Marketing Important?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

SaaStr

APRIL 23, 2019

Henrique: So, it’s a little bit like an equity pitch, when you’re raising equity, that they need to believe that you will be a successful company, and that their time is worth spending. And I think what helped also in Brex’s case, in particular, was the niche target market. Henrique : And leading the pitch with that.

Launch 85

Launch Pitch Niche Negotiate 85

ConversionXL

SEPTEMBER 11, 2019

Before you start promoting your webinar—or even choosing a topic—decide if you want to: Build your email list ; Be seen as a thought leader in your niche; Gain customer feedback ; Boost sales from existing customers; Increase your customer base; Build stronger relationships with your customers; Create how-to tutorials; Launch a product or service.

Promote 87

Promote Process Education Prospecting 87

Hubspot

JULY 26, 2016

Create a simplified version of what your agency would usually offer new clients at the beginning of a contract, such as keyword research, buyer persona development, an educational worksh op , or even a brief brand audit. Either way, pitching them isn't likely to result in actual paid work, so don't waste your team's time.

Clients 53

Clients Niche Contract Pitch 53

Sales Pop!

OCTOBER 30, 2024

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Furthermore, by addressing niche sales challenges, podcasts become a resource for training new sales reps.

Objectives and Key Results 52

Objectives and Key Results Healthcare Education Sales 52

Lead Fuze

AUGUST 29, 2023

Conclusion Exploring Niche Markets for Real Estate Leads The world of real estate is vast and varied, presenting a plethora of opportunities to generate leads. Conclusion Exploring Niche Markets for Real Estate Leads The world of real estate is vast and varied, presenting a plethora of opportunities to generate leads.

Real Estate 52

Real Estate Strategic partnership Referrals Niche 52